In my current role, I have the privilege of leading an exceptional team of product designers and researchers, dedicated to delivering user-centered, impactful outcomes for our clients across North America. My responsibilities included the following: • Setting strategic direction for Product Design and Research, ensuring high standards for design processes and outcomes across the region.• Leading and developing a diverse team of product designers and researchers, fostering a culture of innovation, collaboration, and personal growth.• Leading the successful strategy, design, and deployment of various digital experiences across multiple industries, encompassing web, mobile, and design systems, ensuring a seamless user experience.• Facilitating engaging and impactful design thinking workshops with top-tier executives from Fortune 500 companies across multiple industries, empowering collaborative innovation, fostering customer-centricity, and driving impactful product development.• Increasing projects and client business by advocating for design and research, educating sales and account teams on identifying opportunities.• Supporting sales efforts by demonstrating the value of design and research to companies, highlighting how it enhances products.• Fostering seamless collaboration across disciplines, both internally and with clients, ensuring the smooth execution of internal initiatives and client projects.• Supporting the scoping and planning of projects, meticulously assigning the right talent to the right endeavors for optimal results for our clients.

Levvel was acquired by Endava in 2021. Following the acquisition, I remained in the same role leading the Design team across North America.

Provided data-driven design, front-end development, and consulting services to client organizations that were seeking help to envision, design, and build new digital experiences• Conducted user research to discover expressed and latent user needs, motivations, and behaviors throughout the product development process• Facilitated brainstorming and working sessions with clients to build meaningful visions and strategies based on user research, organizational knowledge, and competitive analysis• Designed compelling user experiences that improve existing products or conceived entirely new ones• Created prototypes and production-ready front-end code for the experiences designed• Collaborated with back-end developers to understand technical constraints and deliver creative solutions

At IMS, I led the UX Design team to develop user-centered design strategies and deliver compelling digital experiences across all IMS platforms.• Led and managed a growing team of designers, fostering a culture of creativity and collaboration, resulting in streamlined processes and increased productivity.• Defined and implemented data-informed direction, vision, and methodology for the design team, aligning with organizational goals and driving innovation in product design.• Spearheaded the execution of design initiatives at every stage of the lifecycle, collaborating closely with cross-functional teams to ensure the timely delivery of innovative products.• Pioneered a user-centric approach to product design, resulting in significant improvements to the user experience. Such as: - Successfully integrated product analytics software to improve the customer experience.- Advocated for and implemented usability testing practices, proving the value of user research to key stakeholders and ensuring that all product features underwent usability testing and subsequent improvement, resulting in a continuously enhancing customer experience.

Led the beginning stages of the product development process (researching, defining, and strategizing) for clients seeking to conceive new web applications until It’s Bspoke’s unexpected closure• Conducted and evaluated user research and testing to drive design solutions• Planned, conducted, and led client white-boarding sessions, workshops, and project meetings• Utilized user research to develop user experiences, design visions, briefs, strategies, and principles

Worked alongside a team of user experience designers to deliver high-quality user experiences for ACBJ’s wide range of digital publications• Created designs, prototypes, and artifacts, including, but not limited to, information and navigation schemes, user flows, customer journey maps, among other things • Conducted user research and testing, including remote usability testing, and moderated usability testing• Worked on HTML prototypes, HTML development, CSS development, CSS/JS framework development, and management• Undertook responsibility for designing, maintaining, and developing the HTML for all subscriber emails for Bizjournal and Bizwomen

Worked with another designer to create high-value user experiences for Cloudbilt’s products and their marketing websites • Collaborated with stakeholders to define and design the user experience for Cloudbilt’s leading product, MapAnything • Designed and produced all print, electronic, and web-based marketing materials• Designed, developed, and maintained Cloudbilt’s website and the Cloudbilt product wiki• Developed the visual identity for each product and service

Assisted both Fashion design and Graphic design departments. Worked directly with knit’s senior designer and woven’s associate designer. Converted sketches into flats in Illustrator, constructed stitch and woven patterns into Illustrator, did stripe measurements, and put together packages for sales meetings. Used U4ia to updated cads in the system.

Liaison between college administrationand student's concerns. Resource to dorm residents.