I have a passion for story-telling with +10 years experience building communities around digital content. Helping content creators, brands and organisations grow and adapt to the fast-changing landscape of the creator economy, I take pride in my work with one of Asia Pacific’s leading authorities on YouTube and social media strategies for both brands and creators. In my currently role I specialize in developing and presenting global accelerator programs for creators, brands, and organizations, often in close collaboration with YouTube. Additionally, I provide 1:1 strategic consultations covering areas such as social media optimisation, content and audience development, entrepreneurship and revenue diversification.The foundations of my keen interest in the creator economy began through my own first-hand experience of building my own successful brand, growing an online community beyond 400,000 followers and surpassing 22 million views. My years of experience in the ever-evolving social media and creator landscape have allowed me to hone my skills in content creation, brand building, digital marketing, and fostering loyal online communities across platforms including YouTube, Instagram, TikTok, Twitch and Facebook. Throughout my career, I’ve worked with a range of high profile global brands, agencies, broadcasters, government departments, music labels and individual creators. I have extensive experience in social media marketing and crafting compelling, authentic content that drives meaningful brand engagement and fosters communities. I've worked with leading international brands including Sephora, L'Oreal, Swarovski, 20th Century Fox, and Samsung. I am excited to witness the dynamic evolution of the creator ecosystem and readily embrace the new challenges (and opportunities) that come with it. If you too share a passion for this journey, let's connect!