Marketing Strategy & Execution: Developed and executed organic social media and digital marketing strategies for the company and agents, increasing brand awareness and enhancing marketing performance.Paid Campaign Management: Led the planning and monitoring of paid social media campaigns, driving recruitment, promoting listings, and boosting open house visibility.Content Creation: Created and published daily engaging content, including text, photos, videos, and news, across various platforms, fostering audience growth. Proficient in Adobe Creative Suite for designing high-quality visuals.Social Media & Review Management: Managed social media accounts, testimonials, and review platforms (Endorsal, Zillow, Google, Facebook), and oversaw the social media management platform.Email Marketing: Executed email marketing campaigns from concept to distribution, managed mass email platforms, and ensured accurate data sync with CRM systems.Analytics & Reporting: Measured campaign success, managed agent social media reports, and analyzed top-performing posts to optimize future strategies.Technical Expertise: Proficient in Sprout Social, Linktree, G Suite, MS Office, Google My Business, Facebook Ads Manager, and WordPress. Updated and maintained company and agent websites. Managed paid social campaigns across Instagram, Facebook, YouTube, Google, Twitter, and Pinterest.Agent Support & Training: Led the onboarding process for new agents, including setting up real estate and social media accounts and organizing professional headshots. Conducted training sessions to enhance agents' social media skills and strengthen their personal brands.

Social Media Management: Led the creation, curation, and management of content across social media platforms, utilizing Adobe Creative Suite tools like Adobe Premiere Pro and Adobe Illustrator to produce engaging visuals.Event Promotion & Organization: Played a key role in promoting and organizing events, working closely with local organizations to build strong community relationships and increase event visibility.Content Strategy & Creation: Developed and executed content strategies, capturing high-quality photos and videos to enhance brand storytelling and drive audience engagement.Community Management: Managed online communities, fostering positive interactions, responding to inquiries, and maintaining a strong brand presence across digital channels.Email Marketing: Assisted in the planning and execution of email marketing campaigns, ensuring consistent messaging and engagement with the customer base.SEO & Website Management: Optimized content for search engines, contributed to website management using WordPress, and monitored performance through reporting and CRM tools.

Social Media Strategy & Optimization: Assisted in developing and refining social media strategies by analyzing key performance metrics and adapting tactics to maximize engagement and reach.Content Creation & Scheduling: Created and published engaging content across multiple platforms, ensuring timely posts through effective use of a social media calendar.Collaboration & Coordination: Worked closely with the marketing team to produce fresh, dynamic content by organizing photoshoots and capturing live event coverage.Customer Engagement & Brand Management: Actively engaged with the audience, responding to comments and inquiries, resolving conflicts, and maintaining a consistent and clear brand voice throughout all interactions.

Employee Development & Training: Developed and mentored over 100 employees in various positions at the Boise location, leading to a promotion as National Trainer. Trained staff nationwide, ensuring consistency in service and operations across multiple locations.Operational Management: Assisted in the daily operations, optimizing bar efficiency and increasing revenue by cultivating a loyal customer base. Created exceptional guest experiences that contributed to the establishment’s reputation and profitability.Leadership & Administrative Support: Monitored and supported overall operations to ensure profitability and a high-quality dining experience. Managed customer relations, resolved grievances, conducted payroll activities, and recorded daily income and expenses.Staff Management: Led the onboarding and training of all Front of House (FOH) staff, handled scheduling, and ensured that team members were well-prepared to deliver outstanding service.

Prepared residential sites for remodeling and install by: removing existing building materials, operating power tools, performing light plumbing and electrical work, removing debris from work site, coaching crew members on job and safety procedures.