Katherine Odom Email and Phone Number

I work with PR pros on streamlining their research, media monitoring, and coverage reporting to reduce time spent on admin tasks and increase earned media coverage. After more than 7 years working in PR, Muck Rack is the only PRM tool I'd recommend for reducing time spent on admin tasks and executing more impactful campaigns.

Freelance project manager and trusted advisor for executive positioning, brand development, and PR strategy

• Recommend and helped execute new people development programs including a new people manager training bootcamp and a professional development summer school campaign• Managed direct reports and teams executing PR, digital content, influencer, and paid media campaigns• Developed and lead consumer programs for clients including eharmony, Public.com, and Opendoor • Supported corporate communication programs including speaking and award submissions, thought leadership and analyst campaigns for ChargePoint

• Led client services for consumer tech brands including Grubhub, eharmony, TikTok, and Opendoor• Developed newsletter, blog and social media content; provide guidance on media strategy; pitch national and local media outlets; and support paid media strategies• Led knew content program with Meta Research and doubled the scope of work from 2021 to 2022

• Managed daily client communication with hospitality and retail brands like Hotel del Coronado, Waldorf Astoria Los Cabos Pedregal, Westfield San Diego, Nobu Hotel Palo Alto, and more. Provided strategic guidance on announcements, seasonal pitch angles across multiple verticals (wellness, culinary, etc.), and more, and handled inbound media inquiries and assigning tasks.• Worked hand-in-hand with account supervisor to develop and manage PR tactics and monitor timeline, completion and results of projects• Led media conversations for account initiatives and play a key role in organizing results-oriented pitch strategy and creative storylines • Adapted quickly to changing needs and deadlines for both clients and media and develop creative solutions to manage and meet all goals• Reviewed and finalized PR messaging and client facing documents, ensuring compelling positioning, apt formatting and proper phrasing• Contributed to agency expertise with close media and influencer relationships, monitoring trends and participating in industry workshops

• Strategized and executed project initiatives for travel, retail, consumer goods and health care accounts while leading junior team members• Coordinated and led in-person client engagements with media and influencers including deskside meetings, press trips and key launches• Drafted quarterly goals and annual PR plans with project timelines and suggested tactics and present to clients alongside team leadership• Supported the growth of junior team members through mentorship, guidance and empowerment in client, media, influencer and internal communications• Led daily client communications and be a trusted resource for media and influencer guidance, creative brainstorming and JPR tactics

• Developed strategic agendas for client touch bases, lead portions of the call and record notes with assigned client and internal deliverables• Pitched, coordinated and staffed broadcast segments, client media and influencer events, media mailers and group familiarization press trips • Drafted client talking points and key messaging for media interviews, press announcements, social media contracts and website content • Led daily, monthly and yearly coverage reporting, managed intern support for sourcing, formatting and scoring press placements

• Administrative support for the office and account teams, managing coverage reports, placement spotlights and client-facing media documents• Drafted creative pitch angles and conduct research for targeted media outreach to secure KPI press and influencer coverage and hostings

•Managed administrative needs for the office and assisted with drafting press materials, media messaging, coverage reports and various client documents

As a Lead Cashier at the SDSU Bookstore I managed seasonal and permeant cashier employees, delegating tasks; acting an employee and customer resource for questions and complaints; assisting with employee training; handling high price point transactions; and more.

As the office manager I led internal operations including new client registrations, management of internal student database and payment collections, generation of annual pro-ration charts and implementation of studio policies. A large part of this role was also customer and student communication, event production and execution and substitute instruction of diverse classes.