Kato Trofimova Email & Phone Number

Riga, Lv

Riga, Lv

Riga, Latvia

• Created visuals and brand designs for various clients such as Adobe, Webby, Università per Stranieri di Siena, PagoPA S.p.A., Roundtrip, Wiser, Storytel, The Italian Embassy in Moscow, social and charity initiatives, and local businesses • Crafted brand identities and guidebooks, developed variability of concepts and designs based on current trends and clients’ briefs• Designed brand assets for the clients including illustrations, animations, social media content, digital and printed communication, and marketing materials Key milestones:• Splash screen design for Adobe Audition 2023• Visual identity for 30th Annual Communication Awards by WebbyClients: Adobe, Webby, L'Oréal, Semrush, Storytel, UNICEF, Roundtrip, PagoPa S.p.a., The Italian Embassy In Moscow

• Co-founded and managed Tillanelli, an agency specializing in illustration, branding and design• Designed Tillanelli brand identity and communication assets for social media and PR• Fulfilled creative direction and project management for a range of high-profile clients (L’Oréal, UNICEF, Yandex, Guardian Life and many more)• Designed website and brand communication materials for Tillanelli’s social media and PR, collaborated with editorials from all over the world to promote Tillanelli Key milestones:• Illustrations for digital guidance by UNICEF• Book illustrations for kids with autism and related conditions • Illustrations and package design for L’Oreal• Brand illustration system for Guardian Life

• Designed brand assets including illustrations, email templates, social media content, eBooks, brochures, and promotional artwork for the content marketing department, and designed social media ads that adhere to brand guidelines • Collaborated with brand management, design, motion, product and sales teamsKey milestones:• The animated video ad with my illustrations and graphics got a 1M+ views

• Developed and launched a one-year online education program for the Commercial Illustration Faculty of the Geekbrains Online University, wrote the course program and guidelines • Hired and curated a team of design professionals to teach and mentor the students • Conducted a variety of courses, workshops, and lectures on illustration, design, and professional development in the creative industry• Collaborated with brand management, PR, and design teams to promote and develop the faculty online and in printed media

Moscow, Moscow City, Russia

• Collaborated with Mail.Ru design team on brand design and development, participated in the creation and systematization of MyWidget’s brand assets for digital and print• Developed brand standards and tone of voice for MyWidget’s social media communication materials• Worked on the launch and brand design of new products and updates together with design, marketing, and development teams• Conceptualized creative ideas for brand development and implemented them with designers, performance marketing team, researchers, and social media team

• Developed digital campaign ideas for a wide range of clients such as Intel, Raiffeisen, Garnier, Sony, and presented them to the clients • Launched a range of digital content projects such as Maptype.com (media about culture and entertainment in Moscow, 2012) and Friendly Moscow (travel app about cool and hidden places in Moscow, 2013, became TOP 3 travel apps in AppStore in 2014)

Strategic Branding Identity And Brand Experience

Design And Visual Communications, General

Bachelor Of Arts - Ba, Linguistics