Formerly Royal Brompton and Harefield Hospitals - merged since 2022Associate Director - Marketing & Business Development• Lead in shaping, developing and growth of the Private Patient business; its markets; its product and service offering and referral and business partners to deliver over £70m of income to be invested back into NHS services• Responsible for strategy and operational delivery of business’s marketing, communications, sales and business development strategies for 5… Show more Formerly Royal Brompton and Harefield Hospitals - merged since 2022Associate Director - Marketing & Business Development• Lead in shaping, developing and growth of the Private Patient business; its markets; its product and service offering and referral and business partners to deliver over £70m of income to be invested back into NHS services• Responsible for strategy and operational delivery of business’s marketing, communications, sales and business development strategies for 5 hosptials (Royal Brompton Hospital, Harefield Hospital, Guy's Hospital, St Thomas' Hospital and Evelina London Children's Hosptial)• Drive execution of new product development to create new commercial opportunities• Develop new and manage existing partnerships and expand contractual agreements with referral markets (UK and internationally including Kuwait, Qatar, China and Egypt), insurance companies, third party companies, embassies and consulates, international organisations, self-funders Show less

Responsible for planning, development and implementation of all of the private patient business’ marketing strategies, marketing communications, and public relations activities, both external and internal. Manage marketing team to implement activities locally and internationally.

▪ Responsible for developing and implementing marketing strategy for the Trust’s private patient business.

▪ Responsible for marketing strategy of Macmillan services to healthcare professionals via multi-faceted campaigns and engagement projects. ▪ Led on market research, fit-for-purpose scorecard development, web and e-product development, and communications strategy. ▪ Extensive experience managing relationships with internal and external creative agencies, media and procurement teams to ensure maximum cost efficiencies and creative effectiveness.

▪ Delivered marketing plans for diverse projects focused on retail performance, corporate partnerships management, fundraising and innovation.▪ Orchestrated development of creative materials, including procurement, POS, direct marketing, B2B and trade materials, through the briefing, design, and evaluation processes

▪ Designed communication strategy audit with format implemented across all global offices▪ Defined recommendations for 2009/2010 communication and public relations strategy report▪ Formulated key performance indicators and outreach strategy

▪ Created relationship management best practice charter through primary and secondary research for the £4 million launch of relationship management and business development training programme for Barclays ▪ Devised KPI methodology towards measurement of training success and analysed and proposed sustainable people- and change-management initiatives

▪ Conducted in-depth analytics (UK, Brazilian, French and Dutch offices) to identify and make recommendations for global strategic competencies ▪ Delivered recommendations for change management initiatives and movement into new markets to Global Chief of Staff and strategy leads

▪ Formulated strategic market analysis for recommendation and implementation of successful annual marketing plans including direct marketing, B2B campaigns, CRM and public relations ▪ Managed online presence and outreach such as e-bulletins, student website, blog and social networking presence, website, and blog ▪ Identified, developed and maintained relationships with key influencers including board members, association members, business leaders, and student associations and managed a… Show more ▪ Formulated strategic market analysis for recommendation and implementation of successful annual marketing plans including direct marketing, B2B campaigns, CRM and public relations ▪ Managed online presence and outreach such as e-bulletins, student website, blog and social networking presence, website, and blog ▪ Identified, developed and maintained relationships with key influencers including board members, association members, business leaders, and student associations and managed a team of 6 associates located across the region Show less

▪ Strategic branding overhaul including the redesign of all marketing materials, reports and website resulting in successfully attracting new partnership projects with NGOs, government bodies and charity associations ▪ Launched communications strategy projects including graphic design and copywriting of website, brochures and reports and communications training to associates throughout the organisation

▪ Directed and implemented 150+ trade shows, presentations and seminars with attendance of up to 2000 participants /event▪ Project managed regional advertising and public relations campaigns from content creation through to contract negotiations and media relationship management▪ Customised and implemented marketing plans, new initiatives, and marketing budgets for 19 very diverse retail locations and online shop presence