Katherine Burns Email & Phone Number

New York, Ny, Us

Los Angeles, California, Us

Los Angeles, California, Us

Planning and executing full-funnel paid media strategy for entertainment clients across a variety of verticals including Broadway, Opera, TV/Streaming and more, Allied Global Marketing is a full-service integrated marketing agency working with the world’s most prominent entertainment brands.

New York, New York, Us

• Developed, fostered and maintained branded and strategic content marketing partnerships to drive traffic and increase onsite revenue• Lead and implemented content marketing strategy and quarterly campaign budget of $125,000 for all brands (New York Post, Page Six, Decider)• Built and implemented sponsored campaigns to drive mobile app installs and increase retention through onboarding, audience segmentation, and in-app content promotion• Leveraged analytics and consumer insights to determine the most relevant content to pitch to partners• Evaluated campaign performance metrics (CPC, CPA, Installs, Pageviews, Sessions, Uniques, Screen Type, Source, TOS) to ensure KPI and ROI goals are met• A/B test social media creatives to optimize campaigns and increase engagement • Maintained proficiency and knowledge in latest industry trends, technology and best practices• Ensured content marketing efforts aligned with email growth strategy

New York, Us

• Worked directly with CMO to brainstorm and implement new customer acquisition channels • Assessed and reported on marketing ROI to make founded recommendations regarding channel scalability• Coordinated, implemented and maintained brand new affiliate marketing program by fostering relationships with 280+ publishers via AM platform outreach• Curated content (widgets, display banners, editorial, text links) for appearance on publishers' sites to generate qualified leads• Third party data mining/scraping for conversion in to custom/lookalike Facebook audiences and re-targeting practices• Deployed direct mail campaign to audience of 20,000 (10,000 LAL + 10,000 CA) and reported on returns• Influencer outreach and acquisition on a pay-per-referral basis from a variety of backgrounds: social media figures, real estate brokers, businesspersons, bloggers, artists and more• Collaborated with Match.com by purchasing digital inventory for the execution of an app-based campaign targeting a 1P segment with pertinent demographic overlays• Assisted in social media management by monitoring platform analytics to meet and increase lead gen quotas; documented company panels and other events via livestream Q&As, Instagram stories and content output for all platforms in real-time

• Helped create and implement a brand new Social Media marketing program from scratch to further the promotional goals of a financial institution• Constructed and authored an extensive manual detailing the duties of a Social Media Consultant in various marketing platforms• Web design duties including landing page construction, basic coding, and Photoshop• Established efficient methods for the daily multi-channel production and distribution of Social Media content relevant to the financial arena• Researched and analyzed response and data trends and cater output accordingly• Grew a follower base of over 100 consumers per month on all platforms• Corresponded with Marketing Director to mesh an institution's online aura with company visions at-large• Consistently maintained a readily available presence on all platforms to better serve members

Bachelor Of Business Administration (B.B.A.), Marketing Analytics, Minor In Vocal Performance

Florence, Italy Voice Seminar Abroad, Classical Voice

Nyu Classical Voice Intensive, Classical Voice