Hi there, I'm Kat! I am a seasoned marketing and media executive with a over a decade of experience in crafting and leading successful campaigns across D2C and B2B landscapes. My career has thrived in both agency and in-house settings, where I’ve honed my skills in developing impactful media strategies.I thoughtfully orchestrate multifaceted campaigns across various channels such as Social, SEM, Branded Content, Digital Display and Video, Programmatic, OTT/CTV, Experiential, and Out-of-Home media. My focus remains on fine-tuning these activations to meet and exceed KPIs and business ROI objectives.I currently spearhead a talented team at Allied Global Marketing, where we deliver compelling, integrated campaigns for a diverse range of entertainment and lifestyle clients (Travel/Hospitality, TV/Streaming, Broadway, Opera and more). I LOVE data. My expertise lies in leveraging data analytics to inform carefully curated, full-funnel marketing strategies. My core strengths include leadership, integrated media strategy and creative project management. My background spans media planning and buying, brand partnerships and personable client management with proven success in boosting brand engagement and exceeding revenue goals. Outside of the office, I’m deeply passionate about classical music and voice, having pursued a minor in Vocal Performance, participated in voice seminars globally, and performed in various venues around NYC.I pride myself not just on my professional skills but also on my creativity and innovative spirit, aiming to blend data analysis with a forward-thinking mentality to drive business growth and brand loyalty.