Katri Åberg work email
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Katri Åberg personal email
I help businesses achieve competitive advantage with Market Intelligence, profitability and effectiveness and bring “together” - spirit to the organization! With over 20 years of experience in research, customer insight, and both B2B and B2C business development, my strength lies in my ability to transform an enterprising vision into a profitable business. My proudest achievements include successful contract negotiations, radical cost-savings, and securing large investments and sales from top advertisers. I have a strong track record leading team and organizational transformation, adopting customer-driven proactive approaches.I see opportunities where others have only seen problems. I achieve the best results when working closely with stakeholders, harnessing my social, listening, and sparring skills. I strive for cross-functional collaboration to succeed in making a change together as the key to finding solutions. ⏩ MY SPECIALITIES* Business development towards stable profitability* B2B and B2C sales, Key Account Management* P&L management, KPIs* Business analysis & pricing* Cross-functional team leadership * Employee experience * Business models and processes* Service & product commercialization* Market analysis, customer insights & research, trends and megatrends* Lean management, change management* Stakeholder management and engagement⏩INDUSTRY KNOWLEDGEMy background is in media and marketing communications. I have had the opportunity to work with many interesting clients in diverse industries including FMCG, media, health and wellness, fashion, construction, automotive, telecommunication, banking and finance.⏩ MY LEADERSHIP STYLE My leadership inspires people to stretch to their best in reaching targets, managing transformation, developing strategic direction and driving plans into concrete actions. I share my expertise, and mistakes and delegate, so others develop in their career. I make things easier, ensuring that the objectives set are achieved in a good spirit. I embrace the accountability that accompanies a leadership role and have successfully navigated challenging organizational and team management overhauls with outstanding results.⏩ INTERESTSI seek a leadership role in managing a forward-looking organization, department or unit. Positions of interest: Business Director, Commercial Director, Managing Director, Head of Business Unit, Country Manager. 🔔CONTACTS+358 (o)44 239 7924katri.partolaaberg at gmail.com
Feelback Oy
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Account DirectorFeelback Oy Oct 2023 - PresentHelsinki, Uusimaa, FinlandResponsible for managing key customer relationships and new customer acquisition in the largest Finnish research agency. I am responsible for managing e.g., the company's largest account.
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Business Director, Head Of Media And Brand Insight Unit | Operations, Sales And Business ManagementDigitalist Group Plc May 2021 - Feb 2023Helsinki, Southern Finland, FinlandI was P&L responsible for Media & Brand Insight solutions business. Led a team of 5-10 (Lead Insight Specialist, Insight Specialists and Senior Consultants). Reported to Managing Partner (Country Manager, Finland) Our business unit provides professional services on data analytics for advertising campaigns, brand recognition, and customer experience development for the largest media houses in Finland and global companies including Spotify. I create marketing strategies for our sales department and am involved in annual customer agreement negotiations on the global level. * Succeeded in securing sales, through account development and customer engagement, despite the declining market situation and pandemic.* Initiated an employee experience survey focused on improving efficiency and transparency in working models resulting in high-level employee satisfaction.* Made business processes ‘lean’ in less than 12 months, significantly increasing business efficiency and employee satisfaction.* Launched a global LinkedIn brand campaign to 13,000 C-level decision-makers. * Increased annual customer contracts in terms of purchasing volume and revenue.Company info: Digitalist is a creative technology company that provides digital solutions and brand strategy services for customer companies. It helps customer companies embrace digitalization. Turnover €18.5 million, 165 employees (2021). -
Business Consultant / Mba Student At Aalto University Executive EducationFreelance (Self Employed) Sep 2019 - May 2021Received scholarship from Saastamoinen Foundation for best-performing MBA student (2020), completed MBA with Honors in 2021 with major in Entrepreneurship and Innovation, and Business Renewal and Transformation.* Created a B2B2C Business Strategy for the company in private & corporate banking. * Built viable business models for three IT start-up companies. -
Head Of Research And Consumer Insights | Sales, Business Development, Profitability & ChangeKärkimedia Oy Jan 2016 - Sep 2019Helsinki Area, FinlandMy goal was to make research operations profitable. I had overall responsibility for research and insight activities and research partner contract negotiations. I led a team of 5-6 professionals and had a budget responsibility. I was a Group leader for newspaper industry research and insight experts, a member of the management team, and reported to the CEO. I collaborated with advertisers and media agencies to discover their requirements and future needs. Together with my team, we commercialized research packages for the sales department.* Succeeded in challenging the norms in working models by streamlining, modernizing, and commercializing research services, changing the focus of our work based on customer needs. * Negotiated and standardized agreements between research and insight project partners and 32 shareholder newspapers, achieving 30% cost savings for Kärkimedia and 30-50% savings for shareholders. * Together with the management team, we developed a digital dashboard that made operations more transparent.* Successfully integrated advertisers’ needs and shareholder newspaper offerings with effective marketing and branding strategies and value-added solutions for advertisers.Additional recognitions: ★ “Sparrer of the year 2018” for supporting and finding the best solutions for clients and colleagues.★ “Most hard-working employee of the year 2017” for outstanding performance.★ Scholarships for exceeding expectations in 2016 and 2017.Company info: Kärkimedia is a Finnish advertising sales company that provides digital newspaper, news media, video advertising, and content marketing services. It is jointly owned by 33 of the largest regional newspapers. Revenue 32M€, 20 employees. -
Senior Manager / Head Of Research And Consumer Insight Operations | Media Sales SolutionsSanoma Media Finland - Sanoma Lifestyle, Kids Media, Sanoma Tekniikkajulkaisut (Rakennuslehti) Aug 2014 - Dec 2015I led the research operations for Sanoma Lifestyle, Kids Media, and Sanoma Technology Publications in Sanoma Media Finland's centralized Strategic Branding & Consumer Insight team. Reported to Strategy & Branding Director.My role was to develop customer-driven media and advertising solutions. I provided customized research and insight services that deepened B2B and B2C relationships. I enjoyed overall responsibility for the research activities of Sanoma Lifestyle, Kids Media and Sanoma Tekniikkajulkaisut. I led the group's cooperation with the Finnish National Readership Survey (NRS). Internally, I worked closely with Editors-in chiefs and the Business Development, Brand Marketing, Consumer Sales, and Media Sales units. Externally, my main stakeholders were our clients, the largest advertisers in Finland. * Supported sales teams with insights based on data and evidence resulting in valuable annual contracts for media and advertising solutions with top advertisers. * Developed multimedia advertisement impact survey packages, resulting in added value insights for customers. -
Research & Customer Insight Manager / Head Of International Research CooperationSanoma Media Finland / Sanoma Magazines Finland May 2007 - Jul 2014I was responsible for Sanoma Magazines Finland's research activities for Sanoma Lifestyle, Kids Media, and Sanoma Technology Publications, as well as for international research cooperation with Sanoma Magazines units in the Netherlands, Belgium, Russia, Romania, Bulgaria, and Serbia. I had one direct report. I reported to the Sales Director. I worked closely with Editors-in chiefs and the Business Development, Brand Marketing, Consumer Sales, and Media Sales units to develop customer-driven media and advertising solutions. My role was to support strategic decision-making and operations. This included collaborations with Soppa365.fi, Gloria Perhe, Me Naiset, Vauva.fi, Tietokone, Autobuild, GTI, Rakennuslehti, Lasten Oma Kirjakerho, and Aku Ankka. I was involved in print and digital product commercialization and launches, providing actionable intelligence from hands-on research to tailor content for diverse audience segments. * Pitched a new research package to C-level decision-makers in the car-importing industry, resulting in sales growth and commitments to our media and advertising solution contracts. * Managed a complete overhaul of the magazine advertising measurement system from design to commercialization in less than two months. The outcome was major annual media sales contracts and standardization in media reporting. -
Research Assistant -> Research PlannerSanoma Magazines Finland Jan 1999 - Apr 2007I worked closely with the editors-in-chief to produce Finland's most widely read magazines and develop new products and services. * Planned and coordinated advertising surveys and qualitative and quantitative research for women's magazines for the sales department, content producers and advertisers.
Katri Åberg Skills
Katri Åberg Education Details
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Major: Entrepreneurship And Innovation; Renewal And Transformation -
Sanoma Talent Pool, Sanoma Academy / Balentor Oy 2011-2012Strategy Work, Leadership, Communication, Finance -
Bachelor Of Business Administration - Bba -
International Marketing
Frequently Asked Questions about Katri Åberg
What company does Katri Åberg work for?
Katri Åberg works for Feelback Oy
What is Katri Åberg's role at the current company?
Katri Åberg's current role is Account Director ★ CX-, EX-, Media- & Brand Insights ★ Effective Digital Business & Service Models ★ P&L ★ Aalto EE MBA with honors.
What is Katri Åberg's email address?
Katri Åberg's email address is ka****@****ines.fi
What schools did Katri Åberg attend?
Katri Åberg attended Aalto University Executive Education Ltd, Sanoma Talent Pool, Sanoma Academy / Balentor Oy 2011-2012, The University Of Texas At El Paso, Helsinki School Of Economics, International Center, Mikkeli.
What skills is Katri Åberg known for?
Katri Åberg has skills like Consumer Insights, Publishing, Advertising Sales, Magazines, B2b, Online Advertising, Media Research, Customer Insight, Digital Media, Marketing Communications, Web Analytics, Media Planning.
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