Katri Åberg Email & Phone Number

Helsinki, Uusimaa, Finland

Responsible for managing key customer relationships and new customer acquisition in the largest Finnish research agency. I am responsible for managing e.g., the company's largest account.

Helsinki, Southern Finland, Finland

I was P&L responsible for Media & Brand Insight solutions business. Led a team of 5-10 (Lead Insight Specialist, Insight Specialists and Senior Consultants). Reported to Managing Partner (Country Manager, Finland) Our business unit provides professional services on data analytics for advertising campaigns, brand recognition, and customer experience development for the largest media houses in Finland and global companies including Spotify. I create marketing strategies for our sales department and am involved in annual customer agreement negotiations on the global level. * Succeeded in securing sales, through account development and customer engagement, despite the declining market situation and pandemic.* Initiated an employee experience survey focused on improving efficiency and transparency in working models resulting in high-level employee satisfaction.* Made business processes ‘lean’ in less than 12 months, significantly increasing business efficiency and employee satisfaction.* Launched a global LinkedIn brand campaign to 13,000 C-level decision-makers. * Increased annual customer contracts in terms of purchasing volume and revenue.Company info: Digitalist is a creative technology company that provides digital solutions and brand strategy services for customer companies. It helps customer companies embrace digitalization. Turnover €18.5 million, 165 employees (2021).

Received scholarship from Saastamoinen Foundation for best-performing MBA student (2020), completed MBA with Honors in 2021 with major in Entrepreneurship and Innovation, and Business Renewal and Transformation.* Created a B2B2C Business Strategy for the company in private & corporate banking. * Built viable business models for three IT start-up companies.

Helsinki Area, Finland

My goal was to make research operations profitable. I had overall responsibility for research and insight activities and research partner contract negotiations. I led a team of 5-6 professionals and had a budget responsibility. I was a Group leader for newspaper industry research and insight experts, a member of the management team, and reported to the CEO. I collaborated with advertisers and media agencies to discover their requirements and future needs. Together with my team, we commercialized research packages for the sales department.* Succeeded in challenging the norms in working models by streamlining, modernizing, and commercializing research services, changing the focus of our work based on customer needs. * Negotiated and standardized agreements between research and insight project partners and 32 shareholder newspapers, achieving 30% cost savings for Kärkimedia and 30-50% savings for shareholders. * Together with the management team, we developed a digital dashboard that made operations more transparent.* Successfully integrated advertisers’ needs and shareholder newspaper offerings with effective marketing and branding strategies and value-added solutions for advertisers.Additional recognitions: ★ “Sparrer of the year 2018” for supporting and finding the best solutions for clients and colleagues.★ “Most hard-working employee of the year 2017” for outstanding performance.★ Scholarships for exceeding expectations in 2016 and 2017.Company info: Kärkimedia is a Finnish advertising sales company that provides digital newspaper, news media, video advertising, and content marketing services. It is jointly owned by 33 of the largest regional newspapers. Revenue 32M€, 20 employees.

I led the research operations for Sanoma Lifestyle, Kids Media, and Sanoma Technology Publications in Sanoma Media Finland's centralized Strategic Branding & Consumer Insight team. Reported to Strategy & Branding Director.My role was to develop customer-driven media and advertising solutions. I provided customized research and insight services that deepened B2B and B2C relationships. I enjoyed overall responsibility for the research activities of Sanoma Lifestyle, Kids Media and Sanoma Tekniikkajulkaisut. I led the group's cooperation with the Finnish National Readership Survey (NRS). Internally, I worked closely with Editors-in chiefs and the Business Development, Brand Marketing, Consumer Sales, and Media Sales units. Externally, my main stakeholders were our clients, the largest advertisers in Finland. * Supported sales teams with insights based on data and evidence resulting in valuable annual contracts for media and advertising solutions with top advertisers. * Developed multimedia advertisement impact survey packages, resulting in added value insights for customers.

I was responsible for Sanoma Magazines Finland's research activities for Sanoma Lifestyle, Kids Media, and Sanoma Technology Publications, as well as for international research cooperation with Sanoma Magazines units in the Netherlands, Belgium, Russia, Romania, Bulgaria, and Serbia. I had one direct report. I reported to the Sales Director. I worked closely with Editors-in chiefs and the Business Development, Brand Marketing, Consumer Sales, and Media Sales units to develop customer-driven media and advertising solutions. My role was to support strategic decision-making and operations. This included collaborations with Soppa365.fi, Gloria Perhe, Me Naiset, Vauva.fi, Tietokone, Autobuild, GTI, Rakennuslehti, Lasten Oma Kirjakerho, and Aku Ankka. I was involved in print and digital product commercialization and launches, providing actionable intelligence from hands-on research to tailor content for diverse audience segments. * Pitched a new research package to C-level decision-makers in the car-importing industry, resulting in sales growth and commitments to our media and advertising solution contracts. * Managed a complete overhaul of the magazine advertising measurement system from design to commercialization in less than two months. The outcome was major annual media sales contracts and standardization in media reporting.

I worked closely with the editors-in-chief to produce Finland's most widely read magazines and develop new products and services. * Planned and coordinated advertising surveys and qualitative and quantitative research for women's magazines for the sales department, content producers and advertisers.

Master Of Business Administration - Mba, Major: Entrepreneurship And Innovation; Renewal And Transformation

The Aalto MBA program holds the 'Triple Crown' of accreditations – the three most respected university accreditations, granted to only.

Step7, Strategy Work, Leadership, Communication, Finance

Bachelor Of Business Administration - Bba

Bachelor Of Business Administration (Bba), International Marketing

Best undergraduate business program in Europe (Herald Tribune 1994). International faculty from Europe, Asia and U.S.A.