• Define and implement the UX strategy for Zigzy; delivering products and services which represent the voice of the user.• Coach the Lead Product Managers, Product Managers, Product Owners, and Business Analysts on the best ways to understand their end-users, their pain points, and how to take measurable steps in resolving those pain points.• Facilitate continuous improvement of quality and productivity by leading the UX department in ongoing reevaluation and revision of processes, tools, and standards.• Provide leadership, direction, and mentorship for a team of UX Designers; lead creative and holistic thinking across diverse product releases, platforms, and devices.• Establish, measure, and report UX, and UX Practice KPIs to improve visibility and productivity of UX efforts.• Facilitate inter-departmental Design Thinking process training to further innovative solutions to business, usability and productivity problems.

• Implemented company-wide UX processes and procedures in collaboration with individual product managers and other leadership in order to facilitate workflows that benefit team members, end-users, and business goals, whilst ensuring quality and consistency through all products.• Overhauled internal CRM for Loan Officers, focused on ease of access to relevant information, site speed, and usability to facilitate increased volume and production. • Developed a new CRM for a sister company, driving lead flow from Loan Officers to connect Homebuyer with best-matched Real Estate Agent.• Redesigned individual Loan Officer website template for use by over 1,200 loan Officers, as well as backend CMS system for all user levels.• Created assets including low and high fidelity wireframes, user flow diagrams, information architecture, low and high fidelity design mockups, prototypes and individual elements.

Oversee all facets of UX design and execution. Evaluate web data, competitive analysis, industry trends, and usability studies to effectively outline project requirements and strategic planning. Collaborate with project sponsors, stakeholders, and C-suite to collectively develop UX strategy for new and existing internal and client-facing systems. Create cohesive user experience and interface across multiple desktop and mobile application platforms through cross-channel design system implementation. Key Accomplishments:• Overhauled internal CRM for Loan Officers, focused on ease of access to relevant information, site speed, and usability to facilitate increased volume and production. • Developed a new CRM for a sister company, driving lead flow from Loan Officers to connect Homebuyer with best-matched Real Estate Agent. • Redesigned individual Loan Officer website template for use by over 1,200 loan Officers, as well as backend CMS system for all user levels. • Created assets including low and high fidelity wireframes, user flow diagrams, information architecture, low and high fidelity design mockups, prototypes, and individual elements.• Implemented company-wide UX processes and procedures in collaboration with individual product managers and other leadership in order to facilitate workflows that benefit team members, end-users and business goals, whilst ensuring quality and consistency through all products.

Directed and implemented design and project strategies for user experience design, including user research, competitor analysis, information architecture, wireframing, and sitemaps. Responsible for front-end web development and user interface design, as well as cross-channel marketing campaign management through flyer, newspaper ads, postcard, brochure, and web banner creation. Spearheaded a team of designers to ensure ongoing quality assurance and controls. Oversaw social and digital marketing, as well as administering client training for Wordpress and Mailchimp platforms. Key Accomplishment:• Established processes and policies, monitoring interdisciplinary teams to ensure on-going compliance for cohesive operations.

Manage logo design, marketing collateral design, and web design (development and content population), as well as user interface design.

Freelance Web Development and Digital Marketing campaign designs for South African companies including:Lindt South AfricaDennyCape Herbs and SpicesSouthern Write

Responsible for Art Direction, Web Content Population, Copywriting (digital and print), web design and development, as well as brand development.

Responsible for Art Direction, Web Content Population, Copywriting (digital and print), web design and development, as well as brand development. Key Accomplishment:Primary agency responsible for both New and Used Car print and web ads for the CMH Group which included over 12 dealerships nationwide covering Nissan, Ford, Mazda, Fiat, GM and Alfa Romeo.

Print Design & Layout Brand and Corporate Identity Development Image manipulation, enhancement and retouchingTraffic ManagementClient ServicesWeb Design & Development

Web Master of Health Spas Guide wedding venues siteCreation and scheduling of weekly html spa newslettersCreation and scheduling of fortnightly xhtml wedding venue newslettersCreation of new spas pages integrating database driven data-entry, html and php codingUpdates on spa specials, packages and price list pagesCreation of banners and logos