• Leading the transformation of the Hygiene organization’s insights & analytics capabilities, working in close collaboration with the Global I&A Director and the CDO Marketing EVP• Responsible for creating the roadmap and process to implement and improve these capabilities across categories – which is already reflecting in the other companies BUs• Working to implement the Hygiene I&A Vision and objectives, upskilling our talents from a functional perspective & developing a learning… Show more • Leading the transformation of the Hygiene organization’s insights & analytics capabilities, working in close collaboration with the Global I&A Director and the CDO Marketing EVP• Responsible for creating the roadmap and process to implement and improve these capabilities across categories – which is already reflecting in the other companies BUs• Working to implement the Hygiene I&A Vision and objectives, upskilling our talents from a functional perspective & developing a learning culture• Responsible for all China I&A for all the brands, working with the Chinese team to implement the roadmap for consumer understanding to drive the Hygiene growth strategy in China• Responsible for overseen the Consumer Product Insights (CPI) team to bring harmonization, elevate the standards of the consumer community and increase the team credibility and ownership within the business Show less

• Leading the Global Consumer Insights program for Lavatory Care for Harpic & Lysol brands, from innovation to in-market performance optimization• Supporting the Marketing VP to shape the innovation pipeline, by delivering strong consumer insights to help drive product development.• Working with the global brand managers, to ensure brand equity and communications are in line with the brand and business strategy and values.• Responsible for generating insights to drive the brands… Show more • Leading the Global Consumer Insights program for Lavatory Care for Harpic & Lysol brands, from innovation to in-market performance optimization• Supporting the Marketing VP to shape the innovation pipeline, by delivering strong consumer insights to help drive product development.• Working with the global brand managers, to ensure brand equity and communications are in line with the brand and business strategy and values.• Responsible for generating insights to drive the brands expansion program through innovative research techniques and trend analysis. Show less

Leader of the Consumer Product Insights team in Brazil managing projects with cross-functional teams with indirect and direct reports with near- and long-term impact on overall strategy for many RB brands (as cost savings and 5-year pipeline). Proven expertise in research learning and insights program management, from innovation to in-market performance optimization, to support business decisions such as products launches, for Home, Hygiene and Health categories in Latam.Main… Show more Leader of the Consumer Product Insights team in Brazil managing projects with cross-functional teams with indirect and direct reports with near- and long-term impact on overall strategy for many RB brands (as cost savings and 5-year pipeline). Proven expertise in research learning and insights program management, from innovation to in-market performance optimization, to support business decisions such as products launches, for Home, Hygiene and Health categories in Latam.Main accomplishments:• Managed and conducted qualitative, quantitative, digital and ethnographic studies in different countries. Pioneered a neuroscience study and moderated internal workshops.• Established partnership with Global R&D and Brand teams, embedding the consumer into RB's product development process, delivering strategic recommendations on product launches. • Created, proposed and headed a high impact study on Water Scarcity and its impacts on consumer behavior to drive business innovation. Results influenced new products development, with projects added to different categories pipelines. Show less

Conducting qualitative and quantitative studies to understand consumer behaviour and expectations for all company products, Home, Health and Hygiene categories.

Working at Global Skin Care Category, coordinating the activities related to claims and consumers studies, with Global and Regional responsibilities with up to 20 projects in parallel.Main accomplishments:• Developed and coordinated clinical and consumer tests to support claims and/or for consumer understanding. (Example: clinical test to support a whitening claim for a soap bar and to understand how a light skin is important in Asia)• Strong leadership and negotiation skills in… Show more Working at Global Skin Care Category, coordinating the activities related to claims and consumers studies, with Global and Regional responsibilities with up to 20 projects in parallel.Main accomplishments:• Developed and coordinated clinical and consumer tests to support claims and/or for consumer understanding. (Example: clinical test to support a whitening claim for a soap bar and to understand how a light skin is important in Asia)• Strong leadership and negotiation skills in the development, agreement and execution of claims support strategies and risk management with key interfaces (marketing, legal and regulatory teams), being very successful even on tight deadlines• Developed more than 100 claims supports strategies for product registration and challenges defense, including the challenging ones for Lifebuoy and Baby Dove that had several particularities due to their classification• Leadership and design of claims co-generation and brainstorm workshops for Lux, Dove and Vaseline brands. Show less

Leader of cross-functional working groups focusing on New Product implementations, Product Improvements, Raw Material Qualification, also member of the Quality team for R&D.Main accomplishments:• Coordinated a different cross-functional team for each project and new product implementations, with up to 16 projects in parallel, including big launches as Colgate Max White Fresh and Colgate Total Sensitive• Active member of the Quality team to implement and maintain the system in R&D… Show more Leader of cross-functional working groups focusing on New Product implementations, Product Improvements, Raw Material Qualification, also member of the Quality team for R&D.Main accomplishments:• Coordinated a different cross-functional team for each project and new product implementations, with up to 16 projects in parallel, including big launches as Colgate Max White Fresh and Colgate Total Sensitive• Active member of the Quality team to implement and maintain the system in R&D, focusing on best practices and tools aiming faster delivery of project to the market, also being trained auditor in Quality and GMP audits. • Accomplished a three months assignment in China subsidiary, with the objective to share my previous knowledge on specific products developed by myself in Brazil and guide the China R&D team in the Quality System implementation. Show less

Responsible for raw material and final product physical-chemical analysis. Main Accomplishments:• Managed the interns program, with up to four direct reports, being responsible for their work development and achievements during the program. • Developed, improved and validated analytical methods (IR, HPLC, UV-visible, GC and potentiometric titrations) to improve speed and accuracy on raw material and final products approval, with huge impact on the manufacturing speed.•… Show more Responsible for raw material and final product physical-chemical analysis. Main Accomplishments:• Managed the interns program, with up to four direct reports, being responsible for their work development and achievements during the program. • Developed, improved and validated analytical methods (IR, HPLC, UV-visible, GC and potentiometric titrations) to improve speed and accuracy on raw material and final products approval, with huge impact on the manufacturing speed.• Developed and implemented production control through statistical tools and process validation • Undertook training development and application for manufacturing operators and interns Show less