Ekaterina Kovaleva Email & Phone Number

Berlin, De

Berlin, Germany

Hamburg-based studio crafting digital experiences for clients and creative agencies, renowned for innovation in AI, web-3, blockchain, etc.Key achievements:– Launched a 3D digital experience for the Art Directors Club (a global exhibit exploring Human + AI Design), managing a remote team of 8. The project was awarded the Red Dot Award in 2023.– Directed the development of an AI chatbot designed to provide rapid psychological assistance, achieving a 4.8/5 rating among all users within 1 month after launch.– Organized a 3-day offline event on the future of VR for Serviceplan agency, attracting over 100 participants with a minimal budget for production.– Optimized project management processes through the integration of new work frameworks and tools, resulting in a 25% increase in project profitability without raising client costs.– Recruited and onboarded an outsourced team of designers, copywriters, editors, and developers.

Moscow, Moscow City, Russia

Europe's largest PropTech company, focused on online real estate sales, >30K employees.– Managed 7 teams with over 90 employees overall, including project managers, designers, creatives, and CG artists. Oversaw the planning, execution, and outcomes of campaigns, ensuring seamless cross-departmental coordination.– Worked directly with the Head of Product Marketing and VP of Design.Key achievements:– Executed 12 complex image and product campaigns over 2 years in collaboration with local and international production companies, resulting in elevated PIK brand awareness to top-of-mind within its category.– Led the UX/UI design of the apartment online store, resulting in annual sales of over 50K units. This led to a 95% transition of all transactions to the online platform and a 70% decrease in customer acquisition costs.– Leading a team of 12 designers, directed the creation and implementation of a new brand design system.– Developed and implemented design and production processes, and conducted employee training. This led to a 50% reduction in Time to Market and fostered enhanced collaboration with cross-functional teams and stakeholders.– Recruited and managed a team of producers and project managers.

Moscow, Russia

Leading mobile app in Eastern Europe offering taxi, food, and grocery delivery services (43.5M MAU). It is part of the Yandex company (traded on NASDAQ, >25K employees).– Managed a team of 8 employees, including creatives, designers, and copywriters, actively engaging outsourced teams to ensure creative production for taxi users across 7 countries. Collaborated closely with stakeholders.Key Achievements:– Launched 4 advertising campaigns for Uber (part of Yandex) with minimal production budgets, making the service the number one choice for the young audience in the country.– During the lockdown, swiftly restructured the work of a team of 8 designers and copywriters towards a new business priority (FoodTech), significantly reducing time to market for user communications (approximately 10 days from briefing to launch).– Initiated the production of a high-quality photo bank (over 500 images) for 8 different Yandex Go taxi tariffs. This initiative reduced the time to market for communication materials by 4x.

Moscow, Russia

A top-rated creative agency with global clients like Google, PepsiCo, Airbnb, and Adidas. Exclusive partner of Droga5 in Russia.– Collaborated closely with creative teams to manage advertising campaigns for renowned brands such as Google, Ehrmann, Airbnb, and Formula 1, encompassing video and photo production, animation, and non-standard projects. Key Achievements:– Led the development of strategy and a new brand for Utair Airlines: from the design system to a large-scale advertising campaign (Cannes Lions bronze for strategy). Utair moved from 5th to 2nd best-known airline. – Directed the non-standard Adidas NMD live promo campaign, which garnered over 1M views and 43K comments in 10 days (Cannes Lion shortlist).– Executed a digital special project for Airbnb resulting in 4M social media impressions and an increase of brand consideration. The project was highlighted as a creative benchmark at the HQ level.

Moscow, Moscow City, Russia

Moscow, Russia

Moscow, Russia

Graphic Design

Art History