Katrina Browne, Mba Email & Phone Number

New York, Us

A leading healthcare advertising platform, DeepIntent empowers marketers to plan, activate, measure and optimize HCP and patient programmatic campaigns, all in one place.

Los Angeles, California, Us

Brand Strategy: Responsible for strategic direction, communication and execution of the VideoAmp brand launch, including social, digital, and OOH channel engagements. Industry Partner: Oversight of industry and partner relationships that enhance visibility and opportunities in the industry, leading speaking engagements, thought leadership and owned/paid opportunities.Content Marketing: Developed content and oversaw execution for external facing thought leadership initiatives, including company led webinars specific to product launches and industry changes. Led the strategy for blog and editorial pieces for executive POV's, supporting VideoAmp as a leader in the measurement space.Growth Marketing: Helped scale growth marketing efforts by acting as liaison between sales and marketing functions, supporting CRM cleanliness and strategy to better identify and target key accounts and execute paid media.

Los Angeles, California, Us

Social Media: Oversaw the company's social media team and strategy, helping to define the messaging and tone of LinkedIn, Facebook and Instagram posts.Thought Leadership: Executed 4 client facing initiatives to help educate partners on the rapidly changing topics in the AdTech space.Value Add: Oversaw to the updated tracking and reporting of ROI for Marketing functions within Salesforce, more closely tying to sales and organizational goals.

Los Angeles, California, Us

Advertisers, agencies and media owners leverage VideoAmp's privacy-first suite of data and software solutions to gain a true deduplicated read of performance across linear TV, OTT, digital, and walled garden media by connecting the dots between ad exposures, audiences, and outcomes.

Redwood City, Ca, Us

Owned the effective communication of brand image and values for Fortune 500 brand and agency clients through industry awards, case studies, and press releases.Senior Program Lead for Branded Case Study Creations. Managed the case study creation and enactment program for the company, including uncovering new opportunities, partnering with brands directly to develop engaging stories, and working with an in-house design team to develop over 20 branded case studies within 2 years.Partnered with the company’s international public relations teams in the regionalization of corporate messaging and media materials, supporting the overall brand and growth strategy as determined by Amobee’s parent company, Singtel.

Redwood City, Ca, Us

Wrote over ten thought leadership bylines on behalf of the executive team. Published in leading industry publications such as AdExchanger, MediaPost, and Adweek.Managed full-scale sponsorship activations from start to finish, including contract negotiation, building vendor relationships, and executing events that ranged from $10,000-$200,000. Worked directly with executive and leadership team to build long-term brand management strategy. This included working with publications for content placement, creating thought leadership presentations for executive use at top industry conferences, and relevant content creation for internal sales team.

Orange, Ca, Us

Worked alongside two Chapman professors to gather, parse and analyze data in an industry specific research paper aimed at determining how the horse industry was affected by the 2008 economic downturn.Managed the research assistant team of 8 MBA students to properly educate and train for the projects’ various tasks and requirements.

Carlsbad, California, Us

Worked with the creative team to write and publish 4 blog postings relating to the marketing industry as it suited client needs.Handled ongoing brand engagement and awareness projects for 5 large-scale clients. These projects included creating copy decks, brand workshops, and improving B2B relationships.

Los Angeles, California, Us

Responsible for managing social networking sites such as Facebook, Twitter, and MySpace for upcoming artists.Categorized asset sheets for audio tapes and master recordings.

Masters Of Business Administration

Bachelor Of Science (B.S.), Finance, General

International Negotiations / Comparative Economics