Katrina Danko Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

-Supported the City of Grand Rapids Office of Communications' efforts in media relations, social media, community relations, and cable television programming. -Wrote press releases, website copy, GR Connected (bi-weekly e-newsletter), We Are GR (quarterly print newspaper), and other City communications as needed.-Updated and monitored activity on City social media pages, including: Facebook, Twitter, LinkedIn, and NextDoor.

Grand Rapids, Mi

-Managed digital advertisements, branding, and event promotions projects on social media pages and venue listings for over 20 brands within the Collection.-Planned and executed public relations campaigns from inception to final reporting which included: writing press releases, building relationships with news media, media training for spokespersons, and arranging media interviews for TV, print, and online coverage.-Led a team of marketing ambassadors, or brand representatives, who were responsible for updating their designated brand's online messaging via social media and online reviews websites (Yelp, Google, TripAdvisor, etc.).-Researched and created reports on branding, persona mapping, SWOT analyses, and social media performance.-Wrote and generated content ideas for the Gilmore Collection blog, guides, and other copy.

Greater Grand Rapids, Michigan Area

-Earned TV, print, and online media coverage for local and national businesses, organizations-Wrote press releases and blog posts for clients in various industries including tourism and hospitality, food and beverage, camping/outdoor activities, and tech-Client account management-Project managed Grand Rapids tourism blog with est. 100,000 monthly readers: Assigns topics to writers, copyedits, and uploads blogs into CMS-Designed graphics for online and print media for client promotional materials and internal media. This includes E-books, social media posts, print coupons, event posters, online course worksheets

Negotiated & completed marketing, public relations, and communications projects that fulfilled the needs and goals of clients in various industries

Grand Rapids, Mi

Developed stories, conducted interviews, and wrote posts for Blue Cross Blue Shield of Michigan's health and wellness blog, A Healthier Michigan, and its corporate blog, MI Blues Perspectives[short-term contract position]

Troy, Mi

Wrote press releases, emails, articles, blog posts, and other forms of copy that cover a variety of topics for clients in different industries

Troy, Mi

-Wrote press releases, emails, articles, blog posts, and other forms of copy that cover a variety of topics for clients in different industries-Updated and monitored social media activity on the clients' social media platforms-Created reports for e-blasts and social media pages for clients-Planned and promoted events for non-profit and for-profit organizations

Farmington Hills, Mi

Grand Rapids, Mi

-Wrote press releases for upcoming events, exhibitions, and general museum news-Updated content and monitored activity on the museum’s website through WordPress and social media pages, which included Facebook, Twitter, Instagram, and Pinterest-Developed programs and activities for museum patrons, such as kid’s games or promotional events-Replied to donation requests and processed donations sent to the museum for its events

Grand Rapids, Mi

-Updated content and monitored activity on the social media pages of the various publications, such as the Grand Rapids Magazine, Grand Rapids Family, & Michigan Blue-Event Planning: Processed registration/RSVP information & created spreadsheets to organize orders-Wrote copy for social media and event promotions for GR Magazine & GR Business Journal events

West Bloomfield, Mi

Bsba, Business Administration; Marketing Concentration, 4.0

High School, High School/Secondary Diplomas And Certificates, 4.13

Activities and Societies: Marian Rice Players, International Thespian Society, Spanish Honors Society