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A well-rounded consumer marketeer with over 9 years of experience on the UK’s biggest brands, such as Cadbury. A proven track record for strategy and execution, recognised as a positive and collaborative colleague with effective leadership skills.
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Senior Regional Category Marketing Manager - MenaArla FoodsDubai, Ae -
Regional Category Manager - Middle East & North AfricaArla Foods Apr 2023 - PresentDubai, United Arab Emirates
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Senior Brand Manager - CandyMondelēz International Jan 2021 - Jan 2023London, England, United KingdomResponsible for the full marketing mix for 4 candy brands: Maynards Bassetts (#2 candy brand in the UK), Sour Patch Kids (fastest growing candy brand in the UK), Cadbury Eclairs and The Natural Confectionery Company worth over $150m yearly market sales. Key achievements span strategy, advertising, sustainability initiatives and team coaching. -
Brand Manager - WellbeingMondelēz International Mar 2019 - Jan 2021London, United KingdomResponsible for creating Cadbury's first wellbeing strategy and the concepting, consumer research and launches of Cadbury Dairy Milk 30% Less Sugar and Cadbury Plant Bar. Managed the redesign and business-wide roll out of the ‘Be Treatwise’ nutritional and portion labelling approach which has been adopted across the industry.
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Brand Manager - Cadbury Dairy MilkMondelēz International Aug 2017 - Feb 2019London, England, United KingdomIn charge of the Cadbury Dairy Milk singles/bars portfolio, encompassing innovation, future strategy and activations. Led the 'Buy a Legend Win a Legend' Premier League in-store activation for the total Cadbury Dairy Milk platform, growing revenue YOY by +$4m.
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Junior Brand Manager - Cadbury Dairy Milk TabletsMondelēz International Jul 2016 - Jul 2017London, England, United KingdomLed the execution of 2 Cadbury Dairy Milk 360° advertising campaigns and the launch/strategy for the Cadbury Dairy Milk Big Taste platform.
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Customer Development Executive - TescoMondelēz International Aug 2015 - Jul 2016London, England, United KingdomResponsible for 3 seasonal plans within the largest sales account, growing the business +17%. Participation in the 'Total Negotiation' training programme.
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Cadbury Christmas & Halloween Brand ExecutiveMondelēz International Sep 2014 - Aug 2015London, England, United KingdomFast-paced introduction to brand management with projects spanning an entire range redesign, several innovation projects, leadership of PR events and support towards the award-winning Cadbury 'Cadvent' advertising campaign.
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Field Sales ExecutiveMondelēz International Feb 2014 - Sep 2014London, England, United KingdomIn charge of selling confectionery to over 100 independent retailers, regularly exceeding my targets through effective negotiation and relationship building.
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Category Development ExecutiveMondelēz International Sep 2013 - Feb 2014London, England, United KingdomJoined Mondelez in 2013 as part of the Commercial Graduate Scheme (3-year future leaders programme).In this role, I developed the first ‘away from home’ cross category data portal which used market data to illustrate retailer and sector performance, opportunities and risks in a clear and simple format.
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Supplier Engagement TeamEcovadis Jun 2011 - Jun 2012Paris Area, France
Katrina Davison Skills
Katrina Davison Education Details
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Bsc International Management And French: First Class Honours -
Thirsk School & Sixth Form CollegeAaaa
Frequently Asked Questions about Katrina Davison
What company does Katrina Davison work for?
Katrina Davison works for Arla Foods
What is Katrina Davison's role at the current company?
Katrina Davison's current role is Senior Regional Category Marketing Manager - MENA.
What is Katrina Davison's email address?
Katrina Davison's email address is ka****@****l.co.uk
What is Katrina Davison's direct phone number?
Katrina Davison's direct phone number is +4477929*****
What schools did Katrina Davison attend?
Katrina Davison attended University Of Bath, Thirsk School & Sixth Form College.
What skills is Katrina Davison known for?
Katrina Davison has skills like Leadership, Business Strategy, Teamwork, Intercultural Communication, Microsoft Office, Intercultural, International Business, Marketing Communications, Social Media, Marketing, Research, English.
Who are Katrina Davison's colleagues?
Katrina Davison's colleagues are Birgitte Pedersen, Jack Shepherd, Nizar Muhammed, Rudi Petersen, Birgitta Larsson, Matt Dempewolf, Jørn Kristensen.
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Katrina Davison
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