I help keep the Category Pirates Ship sailing by:• Managing and contributing to the Category Pirates newsletter (Top 5 paid business Substack with 26K+ subscribers)• Overseeing the creation and publishing of digital and print books to Amazon, Barnes & Noble, IngramSpark, and more• Developing the Category Design Academy course, which includes overseeing the curriculum, workbooks, community, and marketing assets• Working with editors, graphic designers, writers, audio engineers, and more to produce newsletters, books, and course materials• Almost everything else that comes with running a startup in content and publishing!

Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different. Ambassadors are an invite-only group who are dedicated to growing and fostering the community.

• Lead editorial strategy for M1 blogs and newsletters to ensure content meets the company's standards, style, and brand voice.• Work with writers and technical teams to make sure content is technically accurate, yet simple to understand.• Refine workflows, manage editorial assignments, collaborate across teams to develop strategies, and strive for incremental, continual improvements.

• Ideate and create both on-trend and technical thought leadership content for executives in tech, life sciences, SaaS, retail, and more• Create content marketing strategies and assets, including thought leadership articles, whitepapers, manifestos, social media posts, and internal brand assets• Hold weekly interviews with clients to gather information and align on content goals• Analyze data and revise content strategies based on results• Interface with clients and writers to ensure brand voice cohesion across all pieces• Maintain clear and consistent brand guidelines, and make sure style guides are up-to-date

Collaborated with companies to develop content, editorial strategies, and brand campaigns. This included creating copy for websites, social media, email campaigns, blogs, case studies, and presentations. • HubSpot: Wrote technical and on-trend B2B marketing and sales blog articles to educate and engage readers.• Osmos: Wrote technical B2B blog posts to educate users on data collaboration and the Osmos products.• Enlitic: Performed brand audit, developed new brand persona, collaborated with the design team on new brand identity, developed copy for website landing pages, worked with the product, BD, and creative team to create sales marketing materials.• The Travel Corporation: Wrote B2C copy for annual sales brochures, liaised with leadership for project concept, kick-off, and final approval.

• Develop storytelling-first content strategies for print and online magazines• Manage a team of writers, assign articles, workshop pieces, and provide guidance to improve writing skills• Oversee the ideation, writing, strategy, and printing process for the annual print magazine

As an Account Managing Editor at Digital Press, I developed thought leadership strategies for investor-funded startup executives. This included managing and training a team of editors, holding weekly client interviews to inform pieces, posting on clients’ social media accounts, running editorial workshops, and syndicating pieces in publications like Inc, Business Insider, Forbes, and more. I also acted as editor for the book "Building an Unconventional Biotech" from concept to final draft.• Trained editors to manage client accounts while developing articles for publications such as Inc, Forbes, Business Insider, and more• Co-created a training program for new editors and writers• Held weekly workshops for direct reports and the entire editorial team• Aided editors in creating a content strategy for new clients • Managed a client book project, from concept to final draft

• Held weekly interviews with founders and CEOs in order to create ghostwritten pieces for social accounts and publications• Collaborated with writers to deliver client pieces• Developed a personal brand content strategy for each client• Managed editorial calendars, content workflow, and publishing to client social accounts:• Communicated with clients to schedule calls, edit pieces, and collaborate on content• Stayed up-to-date on a variety of industries to inform content strategy (blockchain, retail, logistics, biotech, recruiting, and more)

Created branded content to inspire, empower, and celebrate customers while contributing to company goals.Notable achievements:• Collaborated on a one-day campaign that drove the second highest digital buyer day and seventh highest digital revenue day in company history• Assisted in the development of Craftsy’s brand voice and marketing initiatives• Lead an initiative to restructure a course brief document for increased efficiency• Contributed to a new social content strategy to increase engagement and brand loyalty

Communicated with Pepperdine students, faculty and staff through weekly news articles. • Conducted interviews with university administration, officials, and students• Highlighted campus issues with integrity and sophistication. • Reported campus events, sharing news through written and visual communication.