Experienced Social Media Director with a demonstrated history of working in the publishing industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, WordPress, Journalism, and Mac. Strong marketing professional with a Bachelor's degree focused in English Language and Literature with a Minor in Journalism.
Mijares Art, Llc
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Gallery ManagerMijares Art, Llc Jan 2017 - PresentMiami-Manage & broker sales by establishing rapport with clients & businesses-Organize finances such as payroll, IRS, & sales tax matters-Create monthly sales budgets, reports, & variance analysis while increasing sales & digital content for artist-Manage logistics among artist, framer, shipping company, customs & State authorities where relevant-Oversee artist's public image, including scheduling client/brand meetings, negotiating contracts, flights & travel arrangements, & events-Manage projects & special events such as Art Basel and gallery shows in Miami & NYC with various public & private figures while building relationships with various vendors & sponsors for marketing opportunities
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Editorial DirectorVenue Magazine Aug 2016 - Dec 2016Brickell-Ran pitch meetings to obtain ideas and worked closely with editor to determine what content would make it to print, digital, or social media-Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content for magazine-Coordinated interviews with talent and assigned designated writer-Organized & coordinated all aspects of photo shoot including location, stylist, hair, makeup, model and/or talent while making sure the shoot runs smoothly-Managed the placement of advertisements & relevant content within the magazine & mapped the publication before going to print-Attended media press trips with other media outlets in which we experienced & reviewed services offered-Coordinated cover parties including finding locations, sending email blasts, managing guest lists, social media for events, step & repeat, & acquired sponsors from lifestyle & alcohol brands-Processed invoices & monitored PO forms -
Digital DirectorVenue Magazine Nov 2014 - Aug 2016Brickell-Created editorial calendar and monitored all social media outlets & venuemagazine.com-Oversaw & directed the social media team in stimulating social engagement using both paid & organic posts while tailoring content to the target audience-Administered the magazine's website by consistently adding posts & uploading marketing banners for clients via Wordpress-Worked directly with clients to create live activations-Used Google Analytics & other measurement tools to provide reports & improve metrics through brainstorming & testing social media campaigns by myself & with other personnel-Exceeded monthly website visit goals by over 50%-Covered industry events while networking & building relationships-Implemented & updated effective SEO strategies-Produced & submitted weekly reports outlining progress against KPI objectives-Exceeded monthly website visit goals.-Covered industry events while networking and building relationships. -
Social Media CoordinatorVenue Magazine May 2013 - Nov 2014Brickell-Created content and wrote editorial pieces for VenueMagazine.com in English and Spanish within tight deadlines.-Covered events such as fundraisers, private openings, magazine cover parties, client events, and product launches via our website and social media.-Worked closely with the Editorial Director in the preparation and execution of photo shoots.-Brainstormed advertorial advertisement campaigns to expand client audience.-Participated in campaign creation processes to improve and promote editorial content.-Conducted celebrity interviews for magazine and social media.
Katrina Mclaughlin Education Details
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Education Specialized In Digital Media -
English Language And Literature With A Minor In Journalism -
Carrollton School Of The Sacred Heart
Frequently Asked Questions about Katrina Mclaughlin
What company does Katrina Mclaughlin work for?
Katrina Mclaughlin works for Mijares Art, Llc
What is Katrina Mclaughlin's role at the current company?
Katrina Mclaughlin's current role is Gallery Manager.
What schools did Katrina Mclaughlin attend?
Katrina Mclaughlin attended Fairmont State University, Florida International University, Carrollton School Of The Sacred Heart.
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Katrina McLaughlin
Rochester, New York Metropolitan Area1woodsoviatt.com -
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