Merz North America recruited me to help expand the $40M Mederma brand footprint beyond Scar Care and build plans to promote the brand with consumers, health care professionals and retailers. The OTC/ Mederma business was sold in 2019 to HRA Pharma, Inc. During the transition, I also worked on special projects for the Injectables, Device, Skincare and Digital Marketing teams.• Transitioned the commercial business 1 month ahead of the deadline by collaborating with internal, global, agency and HRA Pharma, Inc. teams. • Led the development and execution of the Health Care Professional peer to peer training program for the Injectables division under tight deadline to drive awareness of the portfolio and increase sales. • Increased the number of registered Merz Portal Health Care Professional users by 34% by developing and executing the social media marketing plan.• Created new product pipeline to expand brand footprint within and beyond scar care category. • Collaborated with External Sales Team and Key Retailers to deliver sales and market share growth.• Led and managed external agencies to develop and implement best in market advertising, public relations, digital, and market research in support of campaigns and new product launches.• Increased shipment sales 25% versus budget by executing the Go To Market strategy with awareness (radio, print, digital, social, public relations) and purchase (retailer ads, promotions, coupons) tactics. • Drove Amazon business with double digit growth year over year by using a mix of Amazon Advertising tactics amplified by digital programmatic, social media, public relations and promotion plans. • Launched new product six months ahead of original timeline. Worked with cross-functional team, agency teams, and third party manufacturer to develop the product, promotions and marketing materials.• Delivered samples to 1K Health Care Professionals by partnering with the Injectables Sales and Digital Marketing teams.

I joined Bayer Crop Science to drive the Insecticides & Naturals segments. I led the project teams in developing and commercializing product innovation. Under my leadership, we developed innovation plans with alternative insecticides in response to potential federal and retailer regulation. ► Led long-term strategic plans, brand positioning, activation plans and development of new products for Insecticides & Naturals segments. ► Grew Bayer Advanced Natria from #5 to #2 natural brand using third party partnerships, new product innovation and promotional plans. ► Led development of innovation plan with alternative insecticides in response to potential Federal & Retailer regulation. Led War Games and identified plans for various ‘what if’ scenarios.► Partnered with Bayer Crop Science Corporate Communications and Public Relations agency in development of brand’s 1st Pollinator Health communication plan. ► Launched Healthy Trees for Life Initiative to drive brand awareness as well as awareness of damage caused by destructive pests. ► Hand selected to participate in the Bayer Crop Science Leadership Academy.

I love working with teenagers and this program gave me the opportunity to work with Durham teens. I started out as a mentor and ended up joining the board. ► Developed and planned events to raise funds for program as the fundraising chairperson► Launched “Party on the Porch” fundraiser.► Served as a mentor.

I relocated to North Carolina to join Burt’s Bees focusing on Face & Body Skin Care. While at Burt’s Bees, I launched the company’s first OTC Acne Face Care brand (Burt’s Bees Natural Acne Solutions) and first Anti-Aging line (Burt’s Bees Naturally Ageless). Burt’s Bees Natural Acne Solutions was launched six months ahead of the original timeline and is still available at major retailers. ► Championed the identification and development of new products for Face, Body, Sun and Hair Care categories through the GATE process.► Grew the Burt’s Bees face care segment 50% to $27MM by new product launches in Anti-Aging and Acne.► Launched Burt’s Bees Natural Acne Solutions from concept to launch six months ahead of original timeline. Worked with the cross-functional team to develop concept, packaging, formula, pricing, NPA certification and marketing support vehicles such as print advertisements, PDQ, and customer circulars. ► Led Open Innovation in partnership with Clorox Corporate Innovation & Discovery group to identify “white space” personal care opportunities and increase speed to market.