Katrina Thunem Email & Phone Number

Norway

Norway

Norway

We have one goal. Growth.We help companies and people grow beyond their perceived potential.Spring works based on its own method called Growth Squared which is a springboard to help companies with growth in four areas: get new customers, reduce the cost of acquiring customers, increase customer lifetime value and reduce customer churn, which in sum increases company value.Typical deliveries:+ Create faster and more profitable growth for companies, through strategic advice and operational execution.+ Get increased sales from existing customers.+ Improve customer loyalty and prevent churn.+ Tear down the silos between market, sales and IT, with smart use of CRM.+ Create a predictable stream of warm leads with inbound marketing as a strategy.+ Create interaction between the market and the sales department.+ Data-driven development of websites for increased sales.+ More sales and clear ROI from digital channels.As the Business Unit Leader, my role encompasses strategic planning, financial management, and driving sales achievement within my commercial area. I am responsible for developing and implementing business strategies that align with company objectives, managing budgeting and financial planning to ensure sustainable growth, and achieving sales targets for specific products and services. Additionally, I lead and develop high-performing teams, foster a culture of continuous improvement, and ensure a deep understanding of customer needs and market trends to drive product/service development. Operational efficiency and stakeholder relations are also key aspects of my role, as I optimize processes for efficiency and maintain strong relationships with both internal teams and external partners.

Toronto, Canada Area

Creating a better world through small group adventure travel. Empowered cross-functional global digital marketing teams in-office and virtually, leading the company's largest social media and digital marketing campaign that resulted in the highest sales in the company's history. The success of this campaign can be attributed to team-built strategy, solid relationships, and all departments being inspired to approach initiatives with a powerful transformational mindset. Activated social enterprise by driving diverse teams and campaigns forward to create a positive impact globally. Displayed particular ability to encourage innovation, champion company values focused on changing people's lives, leading with service, embracing the bizarre, and creating happiness & community, as well as built meaningful relationships to lead a team forward to a greater goal. Engaged executive management to align with campaign plans, following which were managed autonomously, using tracking and reporting to ensure confidence in initiative execution. A wonderful experience cut short due to COVID-19.

Toronto, Canada Area

Lead of accounts, direct support to Partner/Chief Creative Officer and Vice President. Worked with digital and production teams to create unforgettable data-driven brands, leveraging digital platforms, optimization strategies and data science to deliver the best results and ROI for clients using SEO/SEM. Projects included creating and executing creative asset and video production, experiences, engagement, merch, web and app development, managing social calendars and communities, and content dissemination using social and digital media advertising platforms. Analysis of a wealth of data pulled from online and offline communities provided an in-depth view and understanding of global markets and communities. Resourced, screened and participated in the hiring of team members according to project needs. Tracked campaign performance together with Paid Media Director to ensure best performance of digital initiatives. Commended for optimizing business operations, client relationships and project management, exceptional interpersonal skills, work ethic, positive personality, strategic insight, organizational abilities, and attention to detail.

Toronto, Canada Area

Worked as an Account Executive directly with the VP and CEO, and served as the liaison between clients and agency departments. Ensured the agency provided the highest quality industry-led service and product that aligned with the current needs of the market using management software tools. Individually assigned to plan, build, manage, execute and create value for the GSK Canadian business for Key Accounts. This role allowed me to delve deeply into consumer analysis and understanding based on feedback received directly from key opinion leaders - experienced HCPs. In partnership with passionate clients, I became deeply ingrained in the field of medical science and innovation in the digital era, which conveyed the incredible potential of our technology today for medical solutions that our team then took on the responsibility of effectively communicating. Joined the team at the early stages and assisted in building operational processes, acting as an integral part of defining good practices that grew the company from a start-up model to an established company. Dedicated to planning and effectively managing the workflow of concurrent projects to ensure completion on time and on budget. Passionate about aligning company executives with the needs of employees to promote a healthy, passionate and exciting environment for all members. Advocated for innovative approach of thinking for creative teams, operational excellence from management, and supported team members through mentorship, such as with my Account Coordinators and other new Executives that joined the team.

Responsible for key client, team, influencer relationships and project management, including resource and capacity planning, project budgeting, and expenses, executing projects working in partnership with all departments. Dedicated team member who directly engaged with higher management to ensure client’s project deadlines, budgets, and creative expectations were met daily to continue gaining valuable business for the agency as well as ensure smooth internal operations leading to efficient and quality output. Recognized for ability to inspire innovative ideas from creative teams through descriptive briefs with the ultimate goal of connecting to people while respecting extensive regulations. Participated in digital transformation within the company, assisting team members and clients to adapt to new digital platforms to optimize operational efficiency. Reported directly to Account Lead, Executives, and Board of Directors spending time developing leadership qualities that in turn would best serve my teams. Commended for high level of performance, interpersonal skills, verbal, written and presentation skills, while maintaining a positive entrepreneurial attitude.Digital Liason Specialist (Oct-Jan): nominated to lead and successfully relaunch Rexall's Inspired Beauty Website. Worked in-house with Rexall's marketing team, external creative, digital, media agencies, and external vendor partners to deliver a revamped site within strict timelines, as well as help execute digital and social programs.

Responsible for managing key client relationships, working with teams both internally and externally to meet client expectations and deliver on client needs successfully and with efficiency. Demonstrated high levels of adaptability, leadership and initiative.Team Captain and lead of Anderson DDB Health & Lifestyle 2016 Rexall OneWalk to Conquer Cancer, the Princess Margaret Cancer Centre's next generation fundraiser that concludes with a 25km powerful march through the streets of Toronto. Funds raised through the OneWalk support Personalized Cancer Medicine at the Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world.

Successful support of a variety of communication and public relations initiatives that developed sensitive and respectful people skills interviewing and representing children with disabilities and illnesses. Demonstrated high level of performance to organize and execute the project needs of the organization (e-newsletters, interviews, purchase orders, media consent forms, editing, market research, media outreach). Developed project plans, graphics, and web design work, press releases and custom website content. Commended for positive attitude, responsible nature and strength in personal relationships.

Perfect score on mid-internship preliminary evaluation

Assisted in the development and operation of marketing and public relations strategies. Researched and analyzed local communities for market opportunities. Increased Facebook page total weekly reach by 141.7%. Established and maintained relations with 25 media and promotional contacts.

Hudson, Quebec

Supported media and public relations initiatives, prepared itinerary and regular reports, assisted in event graphic designs (Save the Date posters and gala logo design). 90% accurate execution of the gala program plan and itinerary.

Hudson, Quebec

Prepared and delivered Canadian Nationals Association Lifeguard skills program, as well as swimming lessons to an average of 30 students per summer. Achieved on average 75% pass rates for Swimming Instruction class candidates. A high portion of students (over 90%) continued onto higher levels within the program. Praised for the ability to plan and schedule program activities and lead/motivate students.

Master Of Science - Msc, Crm & Digital Marketing

Empowering changemakers for a better society. Top 5 Digital Marketing program globally. 5th ranked French Business School. 23rd ranked.

Bachelor'S Degree, Media, Information And Technoculture Honors Specialization

Activities and Societies: Member of Intramural Soccer (Captain, 2012, 2014), Ultimate Frisbee, Volleyball, Innertube Waterpolo, Handball.

High School, International Baccalaureate Diploma

Activities and Societies: National Honours Society: high levels of academic achievement, demonstration of leadership, and outstanding.