Katrina P. Email & Phone Number

Springfield, Missouri, United States

Coordinate regional and national tradeshows. Planning and execution of pre-show tasks, budgeting, booth repair and modification, and vendor relationships. Assisting customers with artwork and branding materials for their companies.

Springfield, Missouri, United States

Coordinated company division goals to create omnichannel marketing plan and campaigns that support those goals. Developed brand guidelines and implemented throughout all areas and locations of the company. Trained and managed Digital Marketing Coordinator while leading the web/marketing team. Managed customer database and implemented CRM and Marketing Automation Platform integrations.

Springfield, Missouri Area

Managed marketing channels including social media, email marketing, lead scoring, website content, and PPC. Developed lead scoring program to drive Marketing Qualified Leads based on activity. Established social media presence.

Photographing and videoing car shows, cruises, drag races, and other car club activities.

Managed local store pages & local search, uploaded digital flyer, display ads, pre-roll, and other general marketing content , Optimized content on local and marketing content pages for SEO, weekly website/ecommerce analytics. Developing and maximizing vendor relationships, testing and planning, creative development, pre-roll planning and executing, reporting, budgeting, and billing.

Managing website content, including testing launches.

Worked with a team to build the annual product catalog, designed product flyers, web graphics, advertisements, taking product photos, and web design.

Worked with sales and graphics teams to ensure ads were designed and placed correctly. Worked with press team and newsroom to make sure pages made their deadlines. Helped customers customize obituary content and take their payments.

Filming videos, developing graphics, photographing, and updating website content