Katrina Adams Email and Phone Number

Support owner in operations, including monthly wine club, manage private events and create sponsored events to attract clientele through educational initiatives and strategic partnerships.• Collaborate with clients to understand their specific event needs, preferences, and budget, ensuring a tailored and memorable experience.• Develop comprehensive event proposals and contracts, including detailed event timelines, menus, beverage options, and pricing structures, to effectively communicate offerings and secure bookings.• Coordinate and oversee all aspects of event logistics, including venue setup, décor, audiovisual requirements, and staffing, to ensure smooth execution and client satisfaction.• Foster strategic partnerships with local businesses, organizations, and vendors to enhance event offerings, increase brand exposure, and drive revenue opportunities.• Plan and execute innovative and engaging sponsored events, leveraging wine expertise and industry trends to create unique experiences that attract and retain a diverse clientele.• Conduct wine tastings, seminars, and educational sessions for patrons, delivering insightful information about different wine varietals, regions, and food pairings, to cultivate a culture of wine appreciation.• Develop and implement effective promotional strategies, including social media campaigns, email newsletters, and targeted advertisements, to maximize event attendance and brand visibility.• Manage event budgets and expenses, ensuring cost-effective planning and execution while maintaining high-quality standards and delivering profitable results for the wine bar.

Supported the Office of the President by managing events, meetings, executive initiatives and corporate projects.• Provided oversight to high-level projects and initiatives for the Office of the President• Supported the Office of the President in operational, financial, and executive activities to facilitate effective decision-making and implementation• Coordinated projects at the CEO’s request including gathering information from across functional teams and offices• Proactively built and maintained key relationships among leaders to continuously understand business dynamics and appropriately influence decisions• Developed and implement COVID-19 back-to-office policies and procedures• Managed HQ operations, budget and staff• Cultivated and stewarded important community and corporate relationships on behalf of the Office of the President• Coordinated events, and planned internal and external communications on behalf of leadership• Led efforts for Board of Trustee quarterly meetings• Managed organizational community relations initiatives; served on the local BID’s Board and Equity Committee• Championed corporate culture and DEI initiatives as a founding member and chair of the organization’s first ERG

Planned and executed corporate meetings, special events, conferences and corresponding event communications. Researched, managed and executed industry and community sponsorship opportunities.• Collaborated with National Accounts team to secure and activate company sponsorships for more than 25 events/yr• Supported product launches, public relations, community affairs and employee communications• Planned, created and managed event communications to increase brand presence and drive attendance at events• Worked closely with internal and external event planning partners and stakeholders to define event goals, objectives and specific implementation and communication plans and assets that promote the organizations brand• Coordinated company presence at industry trade shows to build brand reputation and sales lead generation• Negotiated and managed vendor agreements to cost efficiencies and highest quality of service• Monitored and reconciled individual costs for $500,000 yearly conference budget• Developed and maintained a calendar of events and implement a system that enables long-term strategic planning and effective event management for the organization

Managed and executed all logistics and communications for internal training and external patient and stakeholder events. • Planned, implemented and managed over 40 meetings annually with a combined budget of over $10 million and 3,000 participants• Procured and managed $1.5 Million in traveler services annually• Secured and managed business travel agreements with preferred travel vendors• Supervised a team of contract meeting planners, travel service vendors and meetings intern• Achieved savings of 50% ($250,000) by reducing reliance on vendors and altering processes to bring tasks in house• Managed bid process and seamless onboarding of a new travel agent and conference service vendor with no interruption in service to organization• Oversaw procurement and implementation of new event management software (Cvent) and Travel/Expense software (Concur)

Seamlessly planned, designed & directed the execution of corporate, social and private events (executive meetings and internal events) ranging in size from 10-3,000.• Developed and implemented plans for employee and customer functions, executive meetings and briefings, conferences, recognition and award programs, external speaker programs and various meal functions• Collaborated with business units to ensure meetings and events adhered to business objectives and were aligned with corporate strategy• Managed all aspects of events including RFP process, strategy, site selection, budgeting, invitation and registration, vendor selection, catering, graphic production, audio visual support and décor• Negotiated contracts for hotels and event services; evaluated vendor performance and troubleshot complex vendor issues• Supervised on-site meeting support, including event staff; identified economies to reduce expenses and developed post meeting reports• Documented and improved business processes/procedures; ensured compliance with corporate policies

Planned and perfected military events and ceremonies, focusing on learning and executing the appropriate protocol for each.• Served as project manager for the creation and production of marketing materials and communications for DLA events• Created a wide variety of sales, marketing and PR documents to attract new clients and drive event attendance• Coordinated services with the Government Printing Office and local printing facility managers to ensure correct and on time delivery of client projects• Served as communications POC to current and potential Defense Logistics Agency (DLA) customers• Researched appropriate protocol, terminology, titles and seals of the various military branches to ensure the appropriateness of materials as well as event flow• Managed XEROX copier equipment program

• Managed multi-city media tour for the Dairy Council, which booked approximately 100 radio, newspaper and television interviews per tour• Conducted media training workshops for executives and spokespersons• Monitored editorial calendars; developed pitches and bylined articles on clients’ behalf• Developed and implemented PR and marketing plans including media relations, collateral development, community relations, speakers’ bureaus, product launches and special events• Initiated and maintained strong working relationships with media; coordinated broadcast/print opportunities• Developed speaker proposals and secured speaking engagements for clients at targeted events• Provided creative design consultation for brochures, invitations, web sites, e-newsletters, etc.• Researched appropriate media for client industry; maintained and updated media lists as needed• Managed and reconciled budgets for projects

• Managed multi-city media tour for the Dairy Council, which booked approximately 100 radio, newspaper and television interviews per tour• Conducted media training workshops for executives and spokespersons• Monitored editorial calendars; developed pitches and bylined articles on clients’ behalf• Developed and implemented PR and marketing plans including media relations, collateral development, community relations, speakers’ bureaus, product launches and special events• Initiated and maintained strong working relationships with media; coordinated broadcast/print opportunities• Developed speaker proposals and secured speaking engagements for clients at targeted events• Provided creative design consultation for brochures, invitations, web sites, e-newsletters, etc.• Researched appropriate media for client industry; maintained and updated media lists as neededManaged and reconciled budgets for projects

• Developed, executed and evaluated community relations activities, strategies and goals within the Federal Facilities Branch – Hazardous Waste Division, SE Region• Advised project managers of innovative techniques to disseminate information from the Agency • Planned and conducted workshops, created informational packages, toolkits and brochures to keep community members and organizations aware of programs that supported EPA initiatives• Coordinated with public affairs team on outreach efforts to local Members of Congress, Mayors and community leadership designed to educate on environmental issues• Maintained effective relationships with media representatives and community organizations; drafted and edited press releases, public notices, fact sheets, FAQ’s, feature stories and background statements • Translated complex environmental information for the media and community members