• Responsible for keeping the Esmé brand aligned with a cohesive visual style, defining the aesthetic direction while keeping all media assets on track and consistent• Collaborative, leads multiple teams with the ability to take direction from others• Proficient in listening to and nurturing the creative ideas of others with the ability to connect cross-disciplinary creatives• Proficient in drawing from many facets of art and design, from graphic design, interior design,… Show more • Responsible for keeping the Esmé brand aligned with a cohesive visual style, defining the aesthetic direction while keeping all media assets on track and consistent• Collaborative, leads multiple teams with the ability to take direction from others• Proficient in listening to and nurturing the creative ideas of others with the ability to connect cross-disciplinary creatives• Proficient in drawing from many facets of art and design, from graphic design, interior design, costume design, music, fashion, and fine art.• Oversees large campaign targets, such as deliverable timelines, budgets, and managing client relationships. • Big picture thinker with proficiency in conceptualizing and managing a larger vision• Conceives and implements concepts, guidelines, and strategies in various creative projects overseeing them to completion• Charged with directing and motivating teams of art directors, illustrators, copywriters, etc., to help them use their talents effectively• Lead brainstorming/creative sessions to generate ideas• Excels at writing and designing unique and well-crafted copy that meets the company's needs • Revises content and presentations, approves/rejects ideas, provides feedback to interdisciplinary teams• Delivers Hand-on experience in the creative process, marketing, and graphic design with a focus on brand development• Retains a strong understanding of design principles and branding• Excels at producing new ideas for company branding, promotional campaigns, and marketing communications.• Active in evaluating trends, assessing new data, and keeping up to date with the latest marketing techniques and ideal brand partnerships • Shaping brand standards and creating procedures to ensure all products are brand appropriate• Skilled in translating ideas into visual messages• Defines style guides for publications and campaigns• Presents creative designs and content to investors, team members, and the public Show less

• Collaborates with ownership to implement marketing/brand strategies and programming company-wide• Develops and implements individual marketing plans, per outlet and based on market development, growth, and research• Undertakes continuous analysis of competitive environment and consumer trends• Mid-level copywriting skills, responsible for copy to be used both internally and externally at the direction of ownership• Manages social media marketing… Show more • Collaborates with ownership to implement marketing/brand strategies and programming company-wide• Develops and implements individual marketing plans, per outlet and based on market development, growth, and research• Undertakes continuous analysis of competitive environment and consumer trends• Mid-level copywriting skills, responsible for copy to be used both internally and externally at the direction of ownership• Manages social media marketing campaigns and day-to-day activities (Twitter, Facebook, Instagram, Mailchimp)• Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification• Oversees social media design (i.e. Facebook timeline cover, profile pictures, thumbnails, ads, Twitter profiles, photography, marketing collateral)• Works to conceptualize and produce digital marketing content with department heads• Curates authentic, organic content to be used company-wide via basic knowledge of photography and post-production editing tools• Coordinates all public relations activities• Leverages existing media relationships and cultivate new contacts within business and industry media• Manages media inquiries and interview requests• Evaluates opportunities for partnerships, sponsorships, and advertising on an ongoing basis• Builds relationships with thought leaders to grow company awareness• Maintains a keen understanding of industry trends affecting the company and makes appropriate recommendations regarding communication strategy surrounding them• Maintains advanced level knowledge of:a. Google Products (Docs, Analytics, Drive, etc)b. Microsoft Office (Word, Powerpoint)c. Sprout Social and Bitly d. Other (Canva, Photoshop, Expensify, & Tock) Show less

• Manages social media marketing campaigns and day-to-day activities ( Twitter, Facebook, Instagram, LinkedIn) • Produces relevant content to reach Reside Living’s targeted demographic• Creates and manages all published content (images, video and written)• Oversees design (i.e.: Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profiles, photography, marketing collateral and blogs)• Builds and executes a social media strategy… Show more • Manages social media marketing campaigns and day-to-day activities ( Twitter, Facebook, Instagram, LinkedIn) • Produces relevant content to reach Reside Living’s targeted demographic• Creates and manages all published content (images, video and written)• Oversees design (i.e.: Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profiles, photography, marketing collateral and blogs)• Builds and executes a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification• Analyzes the appropriate social data/metrics, insights, and best practices to boost both SEO and SEM• Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media campaigns• Creates editorial calendars and syndication schedules which are distributed company-wide • Creates targeted campaigns based on Market knowledge and research• Creative design and conception • Responsible for event coordination and execution• New partner and vendor liaison• Charged with managing reputation management company wide, on platforms such as Yelp, apartmentratings.com and the Reside Living websites• Responsible for creative collateral, inclusive of marketing materials, market look books, company blog, fliers and websites • Responsible for assisting Senior Vice President in writing and developing written copy, for the Reside Living websites, New Castle University curriculum and marketing department • Responsible for all creative photography and lifestyle images• Oversees social media content curation company-wide Show less

• Leases apartments and maintains a conversion consistent with industry standards (30% to 35%)• Multisite experienced responsible for a property portfolio of 4 • Responsible for in house marketing of each property updating internal and external websites• Brand representative for Reside Living delivering targeted messaging to consumer and client• Maintains awareness of local market conditions and trends, communicating observations to uppermanagement for… Show more • Leases apartments and maintains a conversion consistent with industry standards (30% to 35%)• Multisite experienced responsible for a property portfolio of 4 • Responsible for in house marketing of each property updating internal and external websites• Brand representative for Reside Living delivering targeted messaging to consumer and client• Maintains awareness of local market conditions and trends, communicating observations to uppermanagement for marketing and planning purposes• Accountable for monthly consumer demographic reporting• 2014 & 2015 Reside Living Leasing Specialist of the Year • 2015 New Castle Club Award Winner Show less

• Enticed by the company President to join KSM Media and work cross-functionally with the Director of Communications to optimize data analysis used in new business proposals • Act as the lead consultant on forthcoming experiential marketing projects • Drive development of all social media channel programs including content, community engagement and analytics • Increased the rate of social branding impressions by 20% over a three-month period versus prior year within the… Show more • Enticed by the company President to join KSM Media and work cross-functionally with the Director of Communications to optimize data analysis used in new business proposals • Act as the lead consultant on forthcoming experiential marketing projects • Drive development of all social media channel programs including content, community engagement and analytics • Increased the rate of social branding impressions by 20% over a three-month period versus prior year within the first 4 months my tenure here Show less

• Led the development of strategic plan, brand strategy, communications and training for 5-hour ENERGY mobile team • Negotiated contracts with event management vendors and secured certificates of insurance• Implemented new event and reporting processes for all events• First employee to hold the position of Team Marketing Manager for 5-hour ENERGY company-wide • Developed event sampling activations with strategic partners such as; Groupon, Echo Global, Dyson… Show more • Led the development of strategic plan, brand strategy, communications and training for 5-hour ENERGY mobile team • Negotiated contracts with event management vendors and secured certificates of insurance• Implemented new event and reporting processes for all events• First employee to hold the position of Team Marketing Manager for 5-hour ENERGY company-wide • Developed event sampling activations with strategic partners such as; Groupon, Echo Global, Dyson, Big Ten Network, Chicago Bears Training Camp, IKEA (Schaumburg), David Barton Gym• Managed and supervised the distribution of 75,000 units for brand credibility initiative • Hired and trained market team of 25 Brand Ambassadors • Acted as the lead 5-hour event representative to implement 5-hour ENERGY first activation in Latin America, in partnership with ESPN (5-hour ENERGY Puerto-Rico Tip-Off)• Authored all Spanish language training materials for ‘Puerto Rico Tip- Off’ activation• Kick off program achieved a 60% “new user” rate, exceeding goal by 20% Show less

Chicago, IL • Co-led the creation of innovative programs, concepts, and creative solutions• Managed weekly brainstorming of events and sampling strategy • Integral part of the cross-functional planning team for major brand events such as; Detroit Electronic Music Festival, Red Bull Air Race, Red Bull Butter Cup and Red Bull Stomping Ground• Onsite communications coordinator for Red Bull Music Academy green room and the Red Bull VIP Sky Box • Led teams of… Show more Chicago, IL • Co-led the creation of innovative programs, concepts, and creative solutions• Managed weekly brainstorming of events and sampling strategy • Integral part of the cross-functional planning team for major brand events such as; Detroit Electronic Music Festival, Red Bull Air Race, Red Bull Butter Cup and Red Bull Stomping Ground• Onsite communications coordinator for Red Bull Music Academy green room and the Red Bull VIP Sky Box • Led teams of 3-5 members in logistical support for athletes, celebrities, and C-Level Red Bull executives attending and participating in Red Bull events• Solicited and secured vital local marketing relationships with DJ Collective groups, Goorin’ Brothers, Saint. Alfred’s, and Hinge Music Studios Miami, FL• Assisted in the development of on-premise event activation throughout South Florida • Co-led brand marketing and sampling at market wide events such as; Winter Music Conference, Formula One Racing, Fashion Week, and Art of the Can• Successfully facilitated relationships between Red Bull On-Premise Sales and Miami nightlife industry, which led to the acquisition of 4 key growth accounts Show less

Pawn Shop Night Club (2006-2009)• Executed 3 events weekly to achieve yearly guest attendance quotas• Tailored events to specific demographics • Achieved 20% year over year increase in attendance Fox Search Light Entertainment, MySpace Latino Event (2008) • Coordinated launch event for MySpace’s Latino Segment • Accomplished successful brand integration between Red Bull and MySpace Latino event Ocean Drive Sex & The City Premier… Show more Pawn Shop Night Club (2006-2009)• Executed 3 events weekly to achieve yearly guest attendance quotas• Tailored events to specific demographics • Achieved 20% year over year increase in attendance Fox Search Light Entertainment, MySpace Latino Event (2008) • Coordinated launch event for MySpace’s Latino Segment • Accomplished successful brand integration between Red Bull and MySpace Latino event Ocean Drive Sex & The City Premier Event (2008)• Key contributor within activation for ‘Sex & the City’ Movie Premier Event Show less