Katrina Walton Email & Phone Number

Lisle, IL, US

Product Manager at Navistar

Oak Brook, Illinois, US

Marketing Lead in driving New Product Development, go to market strategy and launch initiatives for the Commercial Door Operator business of LiftMaster, the #1 brand of professionally installed residential and commercial door operators and access control products in the world.

Oak Brook, Illinois, US

Oak Brook, Illinois, US

The MTO/Specials Product Manager, CAS Marketing, is responsible for contributing to the CAS Professional Marketing Team, as well as the LiftMaster Engineered Services Team through building consumer demand, sales, and brand equity. Understanding of market share and profitability premised upon customer segmentation (B2B and B2C), product and market (macro &.

• Responsible for driving growth by guiding development and execution of the organization’s strategy evaluating initiatives and markets
• Review sales forecast and work with all business units to understand requirements and margin implications
• Evaluate and analyze marketing trends, competitive data and current market conditions to identify new product development opportunities and increase product penetration
• Responsible for researching & interviewing licensing agencies to partner with and gain new distribution with new retailers
• Ability to handle multiple competing priorities in a fast paced environment with strong quantitative and analytical skills to recognize issues specific to target market

• Reports directly to the VP of Sales and responsible for developing and guiding the implementation of the account specific business plan
• Reviews account profitability and sales targets; serving as the primary account contact; providing account leadership
• Responsible for increased distribution of key brand items for permanent plan-o-gram space and seasonal displays
• Develops account strategies in accordance with overall channel strategy
• Partners with the Customer Marketing Manager in promotional development
• Forecast, budget and track account revenues and cost

Aurora, IL, US

• Closely monitored and analyzed sales volumes, market share trends and competitive activity using mathematical and analytical skills
• Developed and executed promotional initiatives to profitably increase consumption within budgeted parameters
• Continually reviewed all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity
• Assisted in developing and executing the annual marketing plan to achieve share, volume and profit objectives
• Coordinated product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and.

• Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed
• Oversee all marketing, advertising and promotional staff and activities
• Develop annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year
• Manage the Marketing Department Budget, delivery of all marketing activity within agreed budget and direction of marketing staff where budgets are devolved
• Manage all aspects of print production, receipt and distribution
• Manage product line life cycle from strategic planning to tactical activities

Rosemont, Illinois, US

Lead global marketing launches for new products, including strategic positioning, campaign development, and marketing tactics implementation. Marketing tactics could include interactive media, print ads, collateral, trade show material, press releases, e-mail blasts, post cards, etc. Assist in releasing new products to customers. Utilize experiences and.

Rosemont, Illinois, US

Under limited direction, manage the training, delivery, health and wellness of Vivo connectivity systemCommunicates with top-level information systems (IS) administrator, project sponsors, functional areamanagers and/or consultant regarding status of specific projects. Produces project reports for the project team manager, sponsor, and IS.