Katrina Dargel Email & Phone Number

Los Angeles, Ca, Us

Vernon Hills, Il, Us

Los Angeles, Ca, Us

StartupStarter, founded in 2020, is a media and technology platform dedicated to entrepreneurship. We provide business education through a streaming service, opinions, news and analysis through a news website and fundraising at scale via our flagship conference, Investment Week.

I specialize in guiding innovators as a consultant in transforming ideas into digital products with a focus on research, strategic product planning and user experience design. My goal is to empower companies to develop solutions that resonate with users and sustain long-term success.Empowering forward-thinking leadership teams to grasp, strategize, and implement AI solutions through AI Design Sprints™. Providing consultation and support to startups and small to medium businesses through Design Sprints and strategy.Conducting workshops and facilitating sessions to drive innovation, efficiency, and strategy.More simply, I'm in the business of helping companies build products that people love.

London, London, Gb

Triangirls is a community for women and non-binary people who work in Tech.My responsibilities:• Collaborated closely with Co-founder Rachael Grocott, Liz Hambuger, and Oliva Denyer to strategize and execute community initiatives.• Cultivated partnerships with sponsors, including Bumble, Samsara, Beamery, Brainstation, Snap Inc, fostering successful event hosting, promotion, and collaboration.• Themed events strategically aimed at empowering women and non-binary individuals in the tech industry, fostering career advancement.• Orchestrated diverse in-person events, managing logistics for gatherings ranging with 100+ attendees.• Generated compelling content for communications, contributing to the day-to-day operations of the community.• Managed community emails, Medium, Twitter, and Instagram accounts, ensuring a seamless and engaging online presence.

London, Gb

Ostmodern, a London-based digital product and service design agency, specializes in creating innovative and user-centered solutions across various digital platforms, collaborating with clients to enhance their digital presence, improve user experiences, and drive engagement.My responsibilities:• Led the user research initiatives for Ford's brand new Upfitter Integration System, aimed at streamlining the conversion of Ford vehicles.• The product presents a cutting-edge and intricate hardware and software solution designed to enable seamless conversion of standard vehicles, catering specifically to the needs of various professionals such as plumbers, electricians, and delivery services.• Orchestrated comprehensive usability testing in Detroit, managing logistics for three distinct teams and integrating physical, digital, and service design elements to test a holistic vehicle experience alongside other devices.• Maintained daily collaboration with stakeholders within Ford and D-Ford, ensuring expectations were managed effectively and project deliveries were consistently met.• Consistently ran several usability tests throughout the project to improve the digital product to ensure it met user expectations before launch date• Facilitated workshops to inspire innovative solutions, fostering team collaboration to prevent conflicts and ensure smooth working relationships.

Dearborn, Michigan, Us

London, Gb

Wunderman Thompson Commerce is a global digital agency specializing in e-commerce solutions, providing end-to-end services to enhance online retail experiences for clients across various industries. My responsibilities:• Elevated E-commerce experiences for prominent brands like Tempur, Greene King Pubs, Streamly, Duty Free, and more.• Led the design and execution of product definition and UX requirements for diverse e-commerce projects.• Initiated and conducted research projects shaping the product roadmap through data-driven insights.• Delivered compelling presentations encompassing experience maps, wireframes, user flows, and designs.• Produced essential journey maps, personas, scenarios, and information architecture crucial for evolving product definitions and user experience design.• Collaborated closely with senior stakeholders, product owners, program managers, software engineers, and cross-functional UX/UI designers to ensure seamless project integration.

London, England, Gb

Zeroheight is a collaborative design system documentation platform that helps teams streamline the creation, maintenance, and sharing of design system documentation. My responsibilities:• Championed zeroheight within the design community, advocating its benefits and value proposition.• Authored and contributed to content focused on Design Systems and the zeroheight product, enhancing brand visibility and thought leadership.• Developed best practice guides and content across diverse mediums including written, video, and visual formats, catering to varied audience preferences.• Conceptualized, organized, and promoted events such as webinars, driving engagement and knowledge sharing within the community.• Managed community interactions both online and offline, fostering meaningful connections and dialogue (including things like in person events and orchestrating webinars)

New York, Ny, Us

General Assembly is a global education company that offers a variety of training programs and courses in fields such as technology, business, data science, and design.My responsibilities:• Co-instructed a part-time User Experience Design course, guiding dozens of students through comprehensive classes.• Conducted engaging lectures, meticulously organized class materials, and dedicated time outside of class to provide valuable resources and real-life examples.• Offered constructive feedback on homework assignments, fostering student development and growth in UX design skills.• Empowered students to cultivate the traits of exceptional UX designers, collaborators, and leaders.• Facilitated preparation for internships and entry-level positions, equipping students with the skills necessary for roles such as Junior UX Designers.

41 Luke Street, London, Gb

Cutover is a platform designed to facilitate the orchestration and management of complex workflows, particularly in the context of major business events such as system migrations, releases, or other operational activities. My responsibilities:• Conducted impactful usability research and testing for prominent clients such as Barclays, Morgan Stanley, Cardano, Wells Fargo, Bank of America, and the London Stock Exchange.• Collaborated across multiple squads using agile methodologies, delivering comprehensive insights including competitive analysis, user flows, sitemaps, prototypes, and designs.• Proposed and executed research initiatives driving informed business, marketing, and product development strategies and roadmaps.• Led ideation workshops, fostering creativity and inspiring the development of innovative features.• Enhanced product features through thorough analysis and user interviews, ensuring continuous improvement.• Collaborated closely with cross-functional teams (product, designers, and engineers) to integrate research insights into product strategy, marketing, and roadmaps, and presented findings in a compelling and actionable manner to internal teams and stakeholders.• Created structural documentation for the Cutover complex platform, aiding the product team's understanding and support.• Worked in tandem with cross-functional teams, identifying Consumer Insights research needs in areas such as Content, Marketing, Product, Design, and Sales, proactively developing research initiatives to meet client requirements

Madrid , Es

Madrid , Es

• Led projects for diverse brands such as McDonald's, Zurich Group, Airbus, and Internal NTT Data research initiatives, SEAT enhancing their digital presence.• Orchestrated end-to-end design processes, crafting compelling product experiences.• Led multiple projects across various industries, including: Aerospace, Hospitality, Insurance, Intellectual Property, Automotive, Research, serving as a proactive project lead.• Provided mentorship and guidance to designers and researchers, fostering a collaborative and innovative team environment.• Demonstrated effective stakeholder management and communication skills, ensuring alignment and success in project outcomes.

Madrid , Es

• Spearheaded multiple projects for prestigious organizations including the European Commission, European Patent Office, Allianz, and the World Intellectual Property Organization.• Crafted seamless web, tablet, and mobile experiences across various projects, emphasizing user-centric design.• Executed diverse research methodologies to inform and enhance the user experience for each project.• Utilized a range of research methods throughout the product design process, ensuring comprehensive insights.• Conducted user testing and implemented design iterations, refining products for optimal user satisfaction and engagement.

New York, Ny, Us

General Assembly is a global education company that offers a variety of training programs and courses in fields such as technology, business, data science, and design.My responsibilities:• Served as the primary point of contact for employee and student communications, ensuring streamlined and effective information flow.• Orchestrated the organization, management, and setup of events for external companies and internal events utilizing our space.• Oversaw the coordination of workshops and events at General Assembly's Santa Monica Campus.•Provided valuable assistance to admissions teams, supporting various programs and students.• Assisted with campus facilitation, inventory management and stock replenishment initiatives for all campuses in the Santa Monica campus.

Burbank, Ca, Us

My responsibilities included a sign in flow for children, a teacher assignment feature, and a rewards for their Skybrary School for iOS Native iPad and Mobile App.• Designed the sign-in flow for children, a teacher assignment feature, and a rewards system for the Skybrary School iOS Native iPad and mobile app.• Created user flows and sitemaps to structure the app’s navigation and user journey.• Conducted comparative analysis to benchmark features against competitors and identify best practices.• Developed visual storytelling elements to enhance user engagement and interaction.• Produced wireframes and prototypes to visualize the app’s layout and functionality.• Iterated on designs based on feedback and testing, refining interactions and animations.• Provided detailed annotations and documentation for the development team to ensure accurate implementation.

• Worked on BEMIX, a mobile beauty influencer and e-commerce application.• Conducted comprehensive user research to understand target audience needs and behaviors.• Performed market research and benchmarks to identify industry trends and competitive landscape.• Developed detailed personas to represent key user segments and guide design decisions.• Created a sitemap to structure the application's content and navigation.• Designed user flows to map out the user journey and ensure seamless interactions.• Produced wireframes to outline the layout and functionality of the mobile application.

Manhattan Beach, Ca, Us

Developed and delivered lectures that taught fundamental UX principles through hands-on projects.Designed interactive activities to help students apply UX concepts and build a strong design portfolio.Guided students in preparing for internships and entry-level positions, such as Junior User Experience Designer roles.Empowered students to develop key traits of successful UX designers and UX Researchers including collaboration and leadership skills.

Barcelona, Barcelona, Es

• Updated Compound's website including branding, information archtiecture, digital marketing campaigns, and analytics• Worked with affiliate company, U-TURN Barcelona - heuristic evaluation, updated branding, conducted usability tests, redesigned user flow throughout entire website, updated site information architecture, tested landing page, and updated copywriting

San Diego, Ca, Us

• Collaborated closely with the CTO/CPO to ideate and redesign the user experience for onboarding and user profiles.• Conducted comprehensive research, including stakeholder interviews, to define business goals and align project objectives.• Applied lean methodologies to complete the project efficiently within a tight timeframe.• Redesigned the onboarding experience for both tablet and desktop platforms.• Employed competitive/comparative analysis, surveys, personas, user interviews, and user flows to inform design decisions.• Created low-fidelity wireframes and high-fidelity interactive prototypes.• Conducted multiple iterations and usability testing to ensure an optimal user experience.

• Website upkeep and management on back and front end using Magento (an e-commerce platform)• Edited images and web pages to optimize sales and experience• Created designs for images in 'pop up’ shops to rebrand and promote prints that were not as exposed• Crafted ideas for their social media branding platform such as created and added blog posts, and assisted with Instagram updates• Prepared ‘in-room’ image examples for consumers to test out every picture in a furnished setting• Helped with the management of logistics, editions, packaging, on all orders• Assisted Gray Malin and Ashlee Wilson (Business Director) at all times

San Antonio, Texas, Us

· Guided between 10-40 people depending on which tour (Tapas or old city tour) around Barcelona· Crafted my own speech and tour, which lasted anywhere between 2- 3 hours · Studied the in depth history of Barcelona and parts of Europe (as well as food, culture, and customs).· · Learned basic Spanish to communicate with local restaurant owners to curate the menu to cover an array of food and drink· Developed my own style of storytelling to present and captivate tourists of all ages

• Hired and managed staff for events the Kellogg's Promotion across the United States• Contributed with production and creation of events, creating gift packages for patrons and providing car service for executing deliveries• Managed client relations, as well as reaching out to new clients and businesses while maintaining current clients• Kept organization in the office, assisted with phone calls, filing, billing, and payments• Updated databases for workers and clients regarding venues, catering companies, rental services (chairs, tables, umbrellas etc) etc.,

San Francisco, Ca, Us

• Personally wrote, edited pitches and presented programs to audiences of more than 200+ people • Promoted the product among the student community using social media and my personal network• Developed ideas for marketing (social media, guerrilla marketing, school relations, etc.,) to create awareness of the brand• Developed interpersonal skills (public speaking, group outreach, management), which, landed over 500+ students to sign up for InternMatch within 3 months

Bachelor Of Arts (B.A.) Sociology, Law

User Experience Design

Product Management

Digital Marketing