Katrina Dawson Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

AIME (Asia Pacific Incentives & Meetings Event)http://www.aime.com.au, organised by Talk2 Media & Events in Melbourne2022 WINNER OF AUSTRALIAN EVENT OF THE YEAR2024 & 2023 & 2022 BEST EXHIBITION/TRADESHOW• Accountable for a large geographical area including domestic and international regions• Yearly Sales forecasting and pipeline management • Extensive Salesforce (CRM) Management• Source, manage and contract sales revenue to achieve exhibition and sponsorship targets• Face to face and video customer meetings• Managing weekly reporting• Lead generation and follow up• Successfully delivering a yearly show• Strategic planning and execution on growing revenue from new and existing customers• Maintaining extensive knowledge of current market conditions for both the Australian market and International markets• Managing exhibition floorplan • Working with external partners and vendors• Assist with all account related pre show communication, system and operational requirements • Assist with all account related post show requirements including resigns for the following year• Generated $120M in business from the 2022 event, building on success to drive YoY growth, achieving $200M in 2023 and $330M in 2024

Melbourne

• Improve Virgin Australia’s market position and achieve financial growth• Strategic planning and execution on growing revenue for new and existing customers• Maintaining extensive knowledge of current market conditions• Extensive Salesforce (CRM) and travel program capabilities• Sales forecasting and performance management• Marketing and sales promotions• Event management and hospitality hosting• Yearly and monthly sales forecasting and performance management• Face to face customer visits and lead follow up• Developing and maintaining relationships with our industry partners• Looking after a large geographical area across 2 states• Supporting and assisting team members• Looking after an account data base• Working with external partners and vendors

Melbourne, Australia

•Accountable for all hospitality and event sales for Australian Open (AO)•Managing and executing corporate events during AO •AO Event Management •Yearly forecasting•Building and implementing all packages and marketing collateral & national marketing campaigns •Cost improvement and reviewing contractual agreements•Develop sales/new business action plan to cover portfolio responsibilities and writing and implementing successful sales strategies•Managing and growing existing relationships•Implement marketing plan and timelines •Managing a cost efficient budget•People management

Melbourne

•Key account manager for large and SME corporate accounts•Tender negotiation for Key accounts •Cost improvement and reviewing contractual agreements•Develop sales/new business action plan to cover portfolio responsibilities and strategies•Develop relationships with key Travel Industry, Corporate, and Government and Business Events partners to maximize business development opportunities for both hotel and the chain•Monthly & quarterly reporting, identifying and solving compound issues and trends•Strategic Sales planning and delivery of goals and strategies •Corporate/Government & Event sales negotiations for key account management

Melbourne, Australia

-worked my way from a senior BDM to Sales Manager throughout this time. - Providing leadership and direction to a team of eight sales representatives, building and enhancing effective business relationships with customers- Hiring, training, coaching and mentoring staff- Marketing and sales promotions- Planning management strategies and executing- Sales forecasting and performance management- Regular face to face customer visits- Developing and maintaining relationships with potential & existing customers- Looking after a large geographical area- Growing and managing pipeline- Selling diverse range of product suite- Event management and hospitality hosting- Engaging and working with various business divisions on a regular basis

Melbourne, Australia

 Providing leadership and direction to a team of ten sales representatives across the region and building and enhancing effective business relationships with customers Hiring, training, coaching and mentoring staff Marketing and sales promotions Event management and hospitality hosting Sales forecasting and performance management• Face to face customer visits and lead follow up• Developing and maintaining relationships with our retail stores• Training and inducting retail staff into synergy program• Looking after a large geographical area across 2 states• Supporting and assisting team members• Looking after an account data base• Working with external partners and vendors• Selling diverse range of product suite

Mount Buller

Proserpine

- Managing all day to day restaurant activities- Coordinating and running all events & conferences - People Management- Staff Rostering

Yulara