Katrina Doell Mullaney Email & Phone Number

Elmsford, NY, US

Peekskill, NY, US

Washington, District Of Columbia, US

New York, New York, US

• Develop content strategies and production plans across marketing channels including social media, paid search, display advertising, and email, strategizing with stakeholders across the organization.
• Lead team tasked with paid and organic social media strategy, to meet organizational KPIs and goals for online donor registration.
• Manage ~$900K budget dedicated to content creation, social media, SEM, and display advertising.
• Collaborate with global colleagues on projects that impact marketing planning across seven DKMS entities.
• Oversee freelance writers and videographers in creation of brand content for multiple channels.
• Report results directly to senior and global leadership on a monthly basis.Key Achievements:

New York, New York, US

San Antonio, TX, US

I used this exciting freelance role to help guide strategy and best practices across the organization's digital landscape.

Lake Success, NY, US

• Performed day-to-day management of Northwell Health social media channels. Strategized editorial and publishing calendar across enterprise.
• Created and executed content strategy as part of content management team to support marketing efforts.
• Acted as community manager for public-facing social channels, creating voice for brand.
• Executed paid social media campaigns for strategic marketing initiatives.

New York, NY, US

Brooklyn, NY, US

• Managed $350K marketing budget for NYC’s largest sports and events center. Reported directly to COO on budget & integrated marketing strategy. Developed and implemented marketing strategy for 10 business lines.
• Identified KPIs for each business with the overall goal of increasing brand loyalty and revenue.
• Transformed Aviator’s social media presence; implemented measurement plans, increased engagement, developed brand voice, and implemented editorial calendar managed by marketing team.
• Shaped cross-platform partnership marketing strategies in different verticals directly related to areas where partners were looking to increase business.
• Overhauled email marketing program to generate revenue.
• Implemented best practices for website, social media, audience engagement, and content creation.

Lake Success, NY, US

• Content producer and digital strategist for re-launch of company website – northshorelij.com. Worked simultaneously on several media projects as a content expert and social media consultant.
• Delivered digital media business cases across service lines including cardiac services, orthopaedics & dermatology.
• Created and implemented digital strategies for high profile corporate partnerships, including Madison Square Garden and the New York Rangers.
• Built content strategy for variety of digital projects including email campaigns.
• Collaborated with clinical leaders to establish best practices for website, social media, audience engagement, and content creation.
• Developed and advised colleagues system-wide on building and launching online communities.

Floral Park, New York, US

• Worked as manager simultaneously in the Communications and Marketing Departments. Oversaw social media vision, management, and implementation of strategy.
• Directed all content for newyorkislanders.com on sites including Facebook, Twitter, Pinterest, YouTube, Spotify, Instagram, G+ and Foursquare, and managed three direct reports.
• Built and maintained relationships with media professionals and managed media requests for players.
• Coordinated and produced shoots and live streams for IslandersTV.
• Created/edited/posted unique content for team website and other social networking sites, and worked with sponsorship groups to execute partner specific social media contests and programs.
• Worked with other NHL teams to create and engage fans through socially driven events.

• Member of digital marketing team focused on improving partner college athletic websites
• Establish social media guidelines and recommendations for partner sites
• Wrote/edited internal communications documents
• Wrote/edited press releases
• Developed and executed, through social media, the creation and promotion of content passed virally through the Internet to brand products

Plainview, NY, US

• Created online presence for the company and initiated social media practices and policy.
• Wrote/edited/posted editorial content for company website, blog, and social networking sites
• Managed and recommended media requests for principals, including Charles Wang, on high profile redevelopment project and provided principals with media advice and individual attention.
• Advised senior staff members on implementation of new and growing social media practices.
• Maintained relationships with media professionals as well as prominent members of community.
• Coordinated grassroots community outreach campaigns (over 200 community meetings).

Melville, New York, US

• Covered local college and high school sports, handling a variety of beats, insider reports and produced daily web content for Newsday.com.
• Served as night slot editor for local sports desk; coordinated reporters in the field and produced pages on deadline.

Bachelor Of Science, Journalism

Digital Marketing Strategies