Creative Manager
CurrentAs creative manager, I am responsible for developing, strengthening and reinforcing the brand strategy across all mediums throughout United Bank's vast and expanding footprint. I lead the team responsible for the design, production, installation and maintenance of creative assets used across all internal and external platforms, including media advertising, web and digital advertising, social media and other related marketing and communications materials for United Bankshares, Inc. (UBSI), its subsidiary, United Bank, and all brands within the UBSI portfolio. Additionally, I am responsible for overseeing the creation and implementation of the company's environmental design, which reinforces our brand and crafts the customer experience at the company’s nearly 250 locations throughout the Southeast and Mid-Atlantic.
