Katrina Jagodzinski (Hanson) Email & Phone Number

Minnetonka, Minnesota, United States

Greater Minneapolis-St. Paul Area

Strategically planned effective marketing campaigns to help grow the company brand. Drafted compelling outward-facing content for blogs, social media posts, and email marketing campaigns to attract clients. Optimized SEO for written content on the company blog and other web pages to drive organic traffic. Collaborated with the sales team to understand goals and develop marketing and sales collateral such as brochures, PowerPoints, and one-pagers with the modern yet sound integrity of the brand. Created and maintained engaging social media profiles across multiple platforms. Organized major sales events throughout the year. Planned and implemented marketing initiatives designed to grow market share. Coordinated monthly company-wide employee wellness program initiatives to promote health and well-being for all employees. Led the strategic planning for the company’s first Google Ads campaigns through keyword research, organization, and account structure.Created and executed a new 2020 inbound marketing campaign strategy with technology engineers to provide thought leadership and expert advice to clients and external audiences.Created educational infographics and a three-part video series around the company’s 5G and WiFi 6 technology service offerings.Created entire campaign packages of digital content and copy, including graphics, social media, blog writing, email writing, and more.

Rogers, Minnesota

Managed Google And Bing Ads accounts.Social media coordinator.Blog manager.Built Amazon advertising campaigns and helped launch seller account in 2018.Helped drive an increase in organic traffic in search in 2018.Decreased advertising spend per our goal in 3,000 keyword Google and Bing campaigns in 2018.Analyzed and developed digital strategies across paid marketing channels to improve ROI of marketing spend by optimizing campaigns.Performed ongoing keyword discovery, expansion and optimization.Maintained and update Lake Restoration’s blog content. Identified and implemented keywords to drive search demand.Created engaging content and managed Lake Restoration's online presence across website and social networks - including Twitter, Facebook, Pinterest, Linkedin and Instagram.Stayed current on social media trends, identified new promotional opportunities and measured the impact of social media programs and effectiveness of campaigns.Took high-quality video and photography of products to include on all marketing channels.Developed concepts, graphics and layouts for product illustrations, company logos, promotional mailings and websites using Adobe InDesign and Photoshop, as well as Canva and Piktochart.Day-to-day client relationship management over email, phone, chat and social media.Worked collaboratively and cross-functionally with merchandising and sales team to ensure continuity of brand across all marketing channels.

Mankato, Minnesota

Key holder.Shipped and received merchandise and repairs.Quality controlled all incoming merchandise and repairs.Worked as a team to help customers find jewelry they are looking for, provided excellent guest service throughout sale, and built a lasting relationship with guests. Promoted and attracted new guests to events.

Media Relations Department

Create and edit press releases for campus events.Edit and upload content to university news page. Photograph campus events.

Mankato, Minnesota

Wrote, edited and distributed press releases to media contacts in the Agriculture industry. Coordinated check presentations for county fairs receiving the AgStar Fund for Rural America donation. Coordinated volunteers for AgStar sponsored events. Wrote and edited internal and external communications.

Mankato, Minnesota

Princeton, Minnesota