Katrina Chapman Email & Phone Number

In an uber-competitive media industry, when it comes to creating spectacular results for clients and driving real value, it’s never about educated guesses. It’s always about informed decisions. Data is the key that unlocks all those doors. Throughout the years, leveraging research and data analytics, I have opened several doors to success for clients - always made it my business to help brands understand who their audiences are, their media consumption behaviours and habits, and how to best engage those audiences across platforms with their messaging. I LOVE finding unique and relevant opportunities for brands to ensure the message lands. With a b-a-n-g!I’m your go-to for a strategic direction, an overarching idea and impeccable delivery.I have been at my absolute best at the crossroads of Sales, Marketing and Communications.How? - 𝐀𝐬 𝐚 𝐡𝐢𝐠𝐡𝐥𝐲 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐓𝐡𝐢𝐧𝐤𝐞𝐫 - weaponising research (data) and insight to create an effective sales proposition- 𝐀𝐬 𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 - connecting the dots and helping brands get smarter about where to invest to get quality leads - 𝐀𝐬 𝐚 𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐌𝐚𝐭𝐭𝐞𝐫 𝐌𝐞𝐝𝐢𝐚 𝐄𝐱𝐩𝐞𝐫𝐭 - leveraging years of in-depth experience in sales/strategy across all main media platforms/ channels - 𝐀𝐬 𝐚 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐞𝐫/ 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐅𝐢𝐧𝐝𝐞𝐫- understanding barriers to consumers purchasing your products or services, then finding solutions to break those down and to drive business leads- 𝐀𝐬 𝐚 𝐃𝐫𝐢𝐯𝐞𝐫 𝐨𝐟 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 - applying my end-to-end experience coupled with astute business acumen and competitive streak, presenting solutions to clients and agencies alike - 𝐀𝐬 𝐚 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐧𝐝 𝐓𝐞𝐚𝐦 𝐏𝐥𝐚𝐲𝐞𝐫 - fostering highly collaborative and cohesive teams through exceptional communication skills, and orchestrating functions towards common agendas𝐂𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐧𝐝 𝐝𝐨𝐦𝐚𝐢𝐧 𝐤𝐧𝐨𝐰-𝐡𝐨𝐰:Social/ Digital Media - Strategy & Execution | Business Consulting | Key Account/ Relationship Management | Multi-media | Advertising | Business/ Product Development | Market Analysis | Branded Content Creation | Brand Marketing | Sales | Client Strategy | Insight/ Data and Research Analysis | Category Insight/Reports | Communications | Lead Generation | KPI for campaign delivery | Project Management | Media Analytics Nielsen CMI | Nielsen AQX | Radio Pulse GFK | Television Arianna

• 

  Unitech Auckland

  Diploma In Human Resources Management