Katrīna Kļava Email & Phone Number

Latvia

Riga, Latvia

Product Owner for Common Services squad. Responsible for customer relationship management (MS Dynamics 365) and user right management tools development and maintenance.

Riga

Digital development manager for web shops in Baltics (mans.if.lv, mano.if.lt, ekindlustus.if.ee) and backend systems.• Scheduling and prioritizing the development tasks to meet business goals, improve user experience, CRO and web usability;• Collaboration with sales units, product managers, content, legal, UX and IT teams. Establish shared digital product vision across the company by building consensus on priorities leading to product development;• Identify user needs based on data analytics and user insights, turn them into user stories and specifications with appropriate technical solutions. Carry out business analysis of user stories• Running usability testing, hallway testing, evaluating results and define needed improvements together with UX designers;• Coordination and communication of development schedule and status;• Ensuring usability, data privacy and functionality of the websites, investigating down-time issues and errors, securing and implementing web tracking and customer engagement tools;• Acceptance testing to validate deliverables.

Riga, Latvia

• Managed digital channel sales and marketing campaigns within budget and plan, including creating a digital marketing communications plan for regular and campaign activities• Analyzed web efficiency and results from various analytics sources to track and improve performance, and evaluated and communicated campaign results• Served as a Web development Project Manager for Cross-Baltic online sales websites and backend systems, leading multiple parallel website development projects within the Agile framework• Managed communications, scope, project budgets, and timeline based on strategic business priorities, gathering and analyzing business requirements from all stakeholders in relation to project goals, organization goals, web usability, and user experience• Coordinated with stakeholders on project requirements, schedule, analysis, and status reports, and performed quality assurance testing to validate deliverables.

Riga, Latvia

• Captured and documented business requirements at high and detail level, working with stakeholders and subject matter experts• Translated business needs into functional specifications and user stories• Maintained communication between user groups and development team, ensuring technical compatibility• Assisted development team on day-to-day basis, analyzing changes and validating against scope• Advocated developers' deliverables towards the customer as project manager/coordinator for Agile software development projects• Maintained project backlog and roadmap, proactively offering opportunities to improve and enhance• Developed detailed functional design specifications and use cases for developers and testers• Created prototypes and wireframes for new systems' user interface designs.

Riga

• Managed e-channel sales and campaign projects within budget and according to plan• Developed and executed e-commerce marketing communication plans, including email and online marketing campaigns• Evaluated campaign results and website analytics through Google Analytics, optimizing web efficiency and email deliverability• Supported management with analysis of key business metrics and e-commerce sales performance• Led web development initiatives and projects, including website and sales tool development• Managed communication with online advertising agencies, SEO agencies, and online partners, as well as social media accounts.

Sub Custody Settlements Denmark

• Communicated daily with global financial institutions and banks, providing status updates and reports in response to client inquiries• Facilitated settlement of securities trades, including on-exchange, bond, drawn bond, and UK (CREST) conversions, monitoring and executing settlements according to market practices, instructions, and service level agreements• Proactively monitored settlement processes, contacted counter parties, and mitigated potential risks as necessary.

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: AIESECMajor in Marketing Management and Logistics

Erasmus (European Student Exchange Programme), Strategic B2B Marketing For International Markets

Strategic B2B Marketing for International Markets

High School, Mathematics, Economics