Katrina Klier Email & Phone Number

Sage Strategy Group provides fit for purpose growth strategies to technology and tech services companies. We take the guess work out of go-to-market to help you grow profitably, at scale.

I provide fractional CMO services and go-to-market strategy, growth strategy, acquisition integration, and brand value creation consulting for B2B companies and their investors.

New York, Ny, Us

We seek to spark an interest in other cultures, to help our participants go abroad, and make a difference—in both themselves and the world. We create exchange opportunities both for international students and young professionals to experience the United States, and for young Americans to travel the world beyond our shores.

New York, Ny, Us

Committee Service: Audit Committee and Technology CommitteeRescuing Leftover Cuisine is a national 501(c)3 nonprofit food rescue organization, operating across the United States and headquartered in New York City, that redistributes excess food to people experiencing food insecurity.

New York, New York, Us

Advisor to the CEO and Marketing Leadership on growth strategy.

San Francisco, California, Us

Advisor to CEO on marketing and growth strategies.

Advisor to the CEO on growth strategies, technology business model expansion, partnerships.

Enjoyed traveling to Asia, Europe, and around North America to visit family and friends. I also completed my goal of attaining the NACD Directorship Certification. And, I contributed to several industry and non-profit organizations that are meaningful to me.

Houston, Texas, Us

(NYSE: PRO) PROS is a SaaS company in the CPQ and Revenue Optimization space. Recruited to align marketing with overall strategic direction and position company for significant growth. Penetrate markets and optimize customer acquisition and retention by developing robust marketing ecosystem, launching digital and traditional marketing assets, and creating brand messaging and awareness. Member, Executive Leadership Team, Plan Fiduciary, Benefits Committee, Executive Sponsor, LGBTQ ERG.- Overhauled brand architecture/value proposition and built consistent and scalable product offerings/pricing strategy to improve targeting and close rate.- Refocused market activation strategy, adding new lead generation campaigns and rebalancing paid media spend to optimize velocity and quality through sales funnel. Identified verticals for expansion. ​

The Croton Harmon Education Foundation supports creative, innovative education experiences for the whole child and every child through funding of grants for the public school system.

Dublin 2, Ie

(NYSE: ACN) Hired to lead digital transformation for all market-facing functions and channels of Accenture. Scope quickly expanded to include all internal digital functions, channels, and communications. Created and delivered strategy to modernize the digital experience for clients, investors, media, potential hires. and employees with redesigned, multi-channel digital experiences. Built the digital function from the ground up.► Led digital transformation, nearly doubling brand value and increasing revenue 55% in 7 years.✓ Streamlined thousands of marketing platforms, including microsites, social media profiles, and mobile apps into a leaner more harmonized and engaging platform with consistent branding. ✓ Designed scalable go-to-market strategy with ROI transparency. Built a targeted inbound marketing model enabled with digital segmentation, analytics, CRM, and personalization capabilities. Realized hundreds of millions of dollars in pipeline growth and inbound revenue, more than doubled web traffic, drove double-digit percent increases in content consumption and engagement, and achieved double-digit percent drops in agency and marketing costs. ✓ Developed a digital talent pipeline from the ground up. Defined talent needs, assessed current skills within the organization, identified opportunities to train-up existing staff, and partnered with HR to create career paths and adjust compensation models to align with industry benchmarks and aid retention efforts.

Redmond, Washington, Us

(NASDAQ: MSFT) Led brand, demand generation, ecommerce, and digital concierge services. Managed multimillion-dollar direct and indirect budgets and a globally dispersed team. ✓ Unlocked higher margin on a multibillion-dollar revenue stream by creating the business case to pivot sales and marketing mix from traditional to digital channels and launch ecommerce capabilities across 47 countries. ✓ Elevated relationships with channel partners to a 95% positive brand sentiment rating and gained status as partner of choice. Introduced initiatives that streamlined the partner onboarding process and offered mutually beneficial, digitally focused co-marketing programs and channel incentives. Introduced digital concierge/ecommerce program resulting in a 5x increase for partners, grew sales partner reach by 65% and engagement by 25%, and created 1B earned media impressions with end-users in less than a year.

Redmond, Washington, Us

Led marketing for global distribution, reseller, and system builder channel business. Built worldwide channel sales and marketing strategy for OEM business, delivering 50% of division's total revenue. Managed field marketing and created global and regional campaigns to drive awareness, preference. and purchase of Microsoft platform products. Managed multimillion-dollar direct and indirect budgets and globally dispersed direct and indirect staff. ✓ In less than 6 months, created global GTM framework for the most successful product launch in company’s history and largest launch in a decade (Windows7); adopted as a best practice companywide.✓ Reimagined channel incentive programs, improving relationships while retaining larger margins. Automated processes; streamlined 70 channel-facing web platforms into 3, implemented a digital hub, and reduced fraud by 40%. ✓ Accelerated brand satisfaction from 59% to 91% in just 2 years by introducing first consistent, scalable, and measurable campaign/execution strategy to drive Microsoft awareness/preference.

Redmond, Washington, Us

Led partner training and readiness for all US channels, as well as sales team for learning products with goals of improving brand perception; increasing partner technical, marketing, and sales expertise; and delivering learning products revenue. Exceeded learning channel revenue targets. Managed multimillion-dollar budget; more than doubled staff during tenure.✓ Turned around unprofitable learning products business, achieving double-digit revenue increases and accelerating average customer software customer renewal agreement time by 25%, by creating a new category of products and partner programs tied to platform launches. ✓ Improved partner readiness reach 175% while reducing costs 30% by reinventing partner training for 100,000+ businesses and creating readiness frameworks for communications/support, webinars, seminars, classroom course, and e-learning to improve customer acquisition and support.

Palo Alto, Ca, Us

Hired to work across all of HP to build a self-funding Linux business of hardware, software and services.✓ Developed strategy and framework for Open Source Review Board to assess opportunities and impacts of creating and using Open Source technologies. Framework was later marketed as a client service offering to help clients create their own internal review boards. ✓ Designed product, brand, marketing and sales strategy delivering on a multibillion-dollar revenue plan for Linux solutions worldwide, placing HP as the market share leader.✓ Championed business model innovations including hardware, software, services bundled solutions; margin- based sales compensation plans; solution progression mapping for target markets.✓ Served as Linux expert in direct sales account teams for Unilever, Oracle, Reuters, Bank of America, FedEx, GE, Motorola, Dreamworks and served as critical issue lead across the Linux category.

Hired at Sixth Dimension to build out the marketing planning and operations function. Company was acquired by Comverge.✓ Built brand strategy for company including web, print, AR, PR and influencer programs.✓ Designed demand generation programs and sales funnel process including lead sourcing, lead qualification, sales phases, deal closure and service delivery.✓ Created investor marketing plan to secure over $13M in funding.

Bs, Finance & International Business

Directorship Essentials: Risk Oversight

Directorship Essentials: Compliance And Ethics

Aspiring Public Company Director Bootcamp