Katrina Klier Email and Phone Number
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LinkedIn Top Venture Capital Voice | LinkedIn Top Business Strategy VoiceKnown as the profitable growth at scale executive, my experience spans finance, sales, marketing, and operations. As a result, I have a keen ability to see the impact of strategic decisions across functions, on customers, on partners, and for investors. I've held executive and leadership positions at Global 500 companies (Accenture, Microsoft, HP, Verizon, GE), mid-market SaaS leader PROS, and a VC-backed startup.My career in technology and professional services around the tech sector provides expertise for companies and boards seeking to understand new trends in technology such as artificial intelligence (AI), machine learning (ML), and how to leverage digital transformation to fuel growth. I bring a deep understanding of the required strategic frameworks, people, process, and data governance, and cultural change management to the companies and boards that I serve. With family spread out over 3 continents and having done business in over 150 countries, I understand the nuances of creating global strategies with local impact. I have done over 200 acquisition integrations from a brand, positioning, messaging, communications, go-to-market strategy, and mar-tech perspective. These aspects, when combined with my extensive experience building partner and channel programs plus customer and user communities gives me a keen awareness of cultural nuances that may shape the success of a given strategy and company culture. I am well suited to serve as an advisor/consultant and on boards of Cybersecurity, AI, martech, MSP, and professional services companies. Organizations in need of digital transformation for growth, technology expertise, or inorganic growth strategies driven by acquisition will also benefit from my expertise. For boards, I can serve on the Nominating and Governance, Risk, Compensation, and Strategy / M&A committees or as a growth advisor to the CEO, COO, or CRO. When not helping companies grow and serving on boards, you can find me traveling the world to visit family and friends or hiking with my family and big, lovable dog.
Sage Strategy Group
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Chief Executive OfficerSage Strategy Group Apr 2024 - PresentSage Strategy Group provides fit for purpose growth strategies to technology and tech services companies. We take the guess work out of go-to-market to help you grow profitably, at scale.
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Senior Managing PartnerSage Strategy Group Mar 2023 - Apr 2024I provide fractional CMO services and go-to-market strategy, growth strategy, acquisition integration, and brand value creation consulting for B2B companies and their investors.
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Member Board Of DirectorsInterexchange Jan 2024 - PresentNew York, Ny, UsWe seek to spark an interest in other cultures, to help our participants go abroad, and make a difference—in both themselves and the world. We create exchange opportunities both for international students and young professionals to experience the United States, and for young Americans to travel the world beyond our shores. -
Member Board Of DirectorsRescuing Leftover Cuisine Oct 2023 - PresentNew York, Ny, UsCommittee Service: Audit Committee and Technology CommitteeRescuing Leftover Cuisine is a national 501(c)3 nonprofit food rescue organization, operating across the United States and headquartered in New York City, that redistributes excess food to people experiencing food insecurity. -
Member Of The Board Of AdvisorsXp Land Jul 2023 - PresentNew York, New York, UsAdvisor to the CEO and Marketing Leadership on growth strategy. -
Member Of The Board Of AdvisorsMylibrarian / In The Stacks Jul 2023 - PresentSan Francisco, California, UsAdvisor to CEO on marketing and growth strategies. -
Member Of The Board Of AdvisorsQelviq - Your Personal Sommelier Apr 2023 - Dec 2024Advisor to the CEO on growth strategies, technology business model expansion, partnerships. -
TravelCareer Break Sep 2022 - Feb 2023Enjoyed traveling to Asia, Europe, and around North America to visit family and friends. I also completed my goal of attaining the NACD Directorship Certification. And, I contributed to several industry and non-profit organizations that are meaningful to me.
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Chief Marketing OfficerPros Mar 2021 - Aug 2022Houston, Texas, Us(NYSE: PRO) PROS is a SaaS company in the CPQ and Revenue Optimization space. Recruited to align marketing with overall strategic direction and position company for significant growth. Penetrate markets and optimize customer acquisition and retention by developing robust marketing ecosystem, launching digital and traditional marketing assets, and creating brand messaging and awareness. Member, Executive Leadership Team, Plan Fiduciary, Benefits Committee, Executive Sponsor, LGBTQ ERG.- Overhauled brand architecture/value proposition and built consistent and scalable product offerings/pricing strategy to improve targeting and close rate.- Refocused market activation strategy, adding new lead generation campaigns and rebalancing paid media spend to optimize velocity and quality through sales funnel. Identified verticals for expansion. -
Member Board Of DirectorsCroton-Harmon Education Foundation Jun 2019 - Jul 2022The Croton Harmon Education Foundation supports creative, innovative education experiences for the whole child and every child through funding of grants for the public school system. -
Global Managing Director, MarketingAccenture Dec 2012 - Feb 2021Dublin 2, Ie(NYSE: ACN) Hired to lead digital transformation for all market-facing functions and channels of Accenture. Scope quickly expanded to include all internal digital functions, channels, and communications. Created and delivered strategy to modernize the digital experience for clients, investors, media, potential hires. and employees with redesigned, multi-channel digital experiences. Built the digital function from the ground up.► Led digital transformation, nearly doubling brand value and increasing revenue 55% in 7 years.✓ Streamlined thousands of marketing platforms, including microsites, social media profiles, and mobile apps into a leaner more harmonized and engaging platform with consistent branding. ✓ Designed scalable go-to-market strategy with ROI transparency. Built a targeted inbound marketing model enabled with digital segmentation, analytics, CRM, and personalization capabilities. Realized hundreds of millions of dollars in pipeline growth and inbound revenue, more than doubled web traffic, drove double-digit percent increases in content consumption and engagement, and achieved double-digit percent drops in agency and marketing costs. ✓ Developed a digital talent pipeline from the ground up. Defined talent needs, assessed current skills within the organization, identified opportunities to train-up existing staff, and partnered with HR to create career paths and adjust compensation models to align with industry benchmarks and aid retention efforts. -
Vp Worldwide Digital MarketingMicrosoft May 2010 - Nov 2012Redmond, Washington, Us(NASDAQ: MSFT) Led brand, demand generation, ecommerce, and digital concierge services. Managed multimillion-dollar direct and indirect budgets and a globally dispersed team. ✓ Unlocked higher margin on a multibillion-dollar revenue stream by creating the business case to pivot sales and marketing mix from traditional to digital channels and launch ecommerce capabilities across 47 countries. ✓ Elevated relationships with channel partners to a 95% positive brand sentiment rating and gained status as partner of choice. Introduced initiatives that streamlined the partner onboarding process and offered mutually beneficial, digitally focused co-marketing programs and channel incentives. Introduced digital concierge/ecommerce program resulting in a 5x increase for partners, grew sales partner reach by 65% and engagement by 25%, and created 1B earned media impressions with end-users in less than a year. -
Chief Marketing Officer, Worldwide Oem PartnersMicrosoft Jul 2007 - May 2010Redmond, Washington, UsLed marketing for global distribution, reseller, and system builder channel business. Built worldwide channel sales and marketing strategy for OEM business, delivering 50% of division's total revenue. Managed field marketing and created global and regional campaigns to drive awareness, preference. and purchase of Microsoft platform products. Managed multimillion-dollar direct and indirect budgets and globally dispersed direct and indirect staff. ✓ In less than 6 months, created global GTM framework for the most successful product launch in company’s history and largest launch in a decade (Windows7); adopted as a best practice companywide.✓ Reimagined channel incentive programs, improving relationships while retaining larger margins. Automated processes; streamlined 70 channel-facing web platforms into 3, implemented a digital hub, and reduced fraud by 40%. ✓ Accelerated brand satisfaction from 59% to 91% in just 2 years by introducing first consistent, scalable, and measurable campaign/execution strategy to drive Microsoft awareness/preference.
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Director, Us Partner GroupMicrosoft Jul 2004 - Jul 2007Redmond, Washington, UsLed partner training and readiness for all US channels, as well as sales team for learning products with goals of improving brand perception; increasing partner technical, marketing, and sales expertise; and delivering learning products revenue. Exceeded learning channel revenue targets. Managed multimillion-dollar budget; more than doubled staff during tenure.✓ Turned around unprofitable learning products business, achieving double-digit revenue increases and accelerating average customer software customer renewal agreement time by 25%, by creating a new category of products and partner programs tied to platform launches. ✓ Improved partner readiness reach 175% while reducing costs 30% by reinventing partner training for 100,000+ businesses and creating readiness frameworks for communications/support, webinars, seminars, classroom course, and e-learning to improve customer acquisition and support.
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Worldwide Linux Strategy Senior ManagerHp Oct 2001 - Nov 2003Palo Alto, Ca, UsHired to work across all of HP to build a self-funding Linux business of hardware, software and services.✓ Developed strategy and framework for Open Source Review Board to assess opportunities and impacts of creating and using Open Source technologies. Framework was later marketed as a client service offering to help clients create their own internal review boards. ✓ Designed product, brand, marketing and sales strategy delivering on a multibillion-dollar revenue plan for Linux solutions worldwide, placing HP as the market share leader.✓ Championed business model innovations including hardware, software, services bundled solutions; margin- based sales compensation plans; solution progression mapping for target markets.✓ Served as Linux expert in direct sales account teams for Unilever, Oracle, Reuters, Bank of America, FedEx, GE, Motorola, Dreamworks and served as critical issue lead across the Linux category. -
Director, Market Planning And AnalysisComverge, Inc 2000 - 2001Hired at Sixth Dimension to build out the marketing planning and operations function. Company was acquired by Comverge.✓ Built brand strategy for company including web, print, AR, PR and influencer programs.✓ Designed demand generation programs and sales funnel process including lead sourcing, lead qualification, sales phases, deal closure and service delivery.✓ Created investor marketing plan to secure over $13M in funding.
Katrina Klier Skills
Katrina Klier Education Details
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Northeastern UniversityFinance & International Business -
National Association Of Corporate Directors (Nacd)Directorship Essentials: Risk Oversight
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National Association Of Corporate Directors (Nacd)Directorship Essentials: Compliance And Ethics
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National Association Of Corporate Directors (Nacd)Aspiring Public Company Director Bootcamp
Frequently Asked Questions about Katrina Klier
What company does Katrina Klier work for?
Katrina Klier works for Sage Strategy Group
What is Katrina Klier's role at the current company?
Katrina Klier's current role is CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association.
What is Katrina Klier's email address?
Katrina Klier's email address is ka****@****ier.com
What is Katrina Klier's direct phone number?
Katrina Klier's direct phone number is +191745*****
What schools did Katrina Klier attend?
Katrina Klier attended Northeastern University, National Association Of Corporate Directors (Nacd), National Association Of Corporate Directors (Nacd), National Association Of Corporate Directors (Nacd).
What are some of Katrina Klier's interests?
Katrina Klier has interest in Science And Technology, Education, Economic Empowerment.
What skills is Katrina Klier known for?
Katrina Klier has skills like Strategy, Digital Marketing, Marketing Strategy, Product Marketing, Multi Channel Marketing, Strategic Partnerships, E Commerce, Management, Mobile Marketing, Cross Functional Team Leadership, Business Strategy, Social Media Marketing.
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