Katrina Krajsic (Mba)

Katrina Krajsic (Mba) Email and Phone Number

Head of Sales and Marketing @ Bayton Group
Sydney, NSW, AU
Katrina Krajsic (Mba)'s Location
Greater Sydney Area, Australia
About Katrina Krajsic (Mba)

Bringing an extensive background shaped by years of experience as a versatile Business Development Manager, Sales Leader and Solutions Specialist, I've consistently made impactful contributions across diverse industries such as logistics, e-commerce, real estate, and finance. My expertise doesn't stop at devising strategies; I excel in executing them seamlessly, leveraging a strategic mindset to translate ideas into actionable plans with precision. This adeptness, combined with a sharp business acumen and a relentless commercial focus, has been the cornerstone of my success in every endeavour.Throughout my tenure in sales and business development, I've honed my negotiation, critical thinking, and strategic problem-solving abilities. These skills have not only propelled me to surpass targets consistently but have also enabled me to mentor and lead high-performing teams effectively. Beyond my individual responsibilities, I assumed the role of coaching and guiding teams of Account Managers, empowering them to identify, pursue, and close lucrative opportunities within their portfolios, thereby ensuring collective success.My proven track record speaks volumes about my capability to drive growth agendas, delivering tangible results and spearheading transformative initiatives. Central to my approach is a focus on exceptional relationship management—an invaluable asset in navigating complex negotiations and driving impactful change. Thriving in dynamic environments, I exhibit adaptability across sectors and a steadfast dedication to achieving high-performance outcomes through inspiring team leadership.My journey towards success has been guided by a commitment to integrity, strong leadership principles, and finely-honed negotiation and influencing skills. Embracing every challenge as an opportunity for growth and excellence, I remain steadfast in my dedication to delivering tangible value and fostering organisational success through innovation and collaborative efforts.Key Skills:- Leadership- Coaching & Mentoring- Sales Prospecting- Deal Execution- Stakeholder Management- Solution Selling- Accountability & Ownership - Presentation Skills- Autonomous and Self Driven- Negotiation Skills- Risk Management- Active Listening

Katrina Krajsic (Mba)'s Current Company Details
Bayton Group

Bayton Group

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Head of Sales and Marketing
Sydney, NSW, AU
Website:
bayton.com.au
Employees:
75
Katrina Krajsic (Mba) Work Experience Details
  • Bayton Group
    Head Of Sales And Marketing
    Bayton Group
    Sydney, Nsw, Au
  • Bagtrans
    General Manager Of Sales
    Bagtrans Apr 2024 - Present
    Australia
  • Australia Post
    Enterprise Sales Specialist / Enterprise Business Development Manager
    Australia Post Oct 2022 - Apr 2024
    Sydney, New South Wales, Australia
    A premier logistics company specialising in postal, parcel and e-commerce solutions, committed to facilitating seamless connections and deliveries nationwide.• Negotiated a $100 million contract with the Department of Defence, leading a team of 100+ stakeholders and showcasing proficiency in closing large-scale deals within challenging sales landscapes.• Achieved over 463% revenue target in FY22 by successfully executing and securing 240+ sales opportunities, contributing to a… Show more A premier logistics company specialising in postal, parcel and e-commerce solutions, committed to facilitating seamless connections and deliveries nationwide.• Negotiated a $100 million contract with the Department of Defence, leading a team of 100+ stakeholders and showcasing proficiency in closing large-scale deals within challenging sales landscapes.• Achieved over 463% revenue target in FY22 by successfully executing and securing 240+ sales opportunities, contributing to a contract value of over $280 million. Recognised with a sales award for excellence in 2022.• Co-hosted a highly successful webinar with StarShipIt and Oz Hair & Beauty, attracting 266 registrants and resulting in lead generation activities which garnered a 22% conversion rate.• Led cross-functional stakeholder groups, resulting in significant new business sales with strategic customers, such as Commonwealth Bank of Australia ($23M TCV), Bisley Workwear ($9M TCV), and Department of Customer Service ($3.2M TCV).• Mentored 8 female employees through a professional growth and female empowerment program, "Project Me".• Implemented a pre-sales consulting process, streamlining client interactions, reducing effort and investment, decreasing the sales cycle duration by up to 50%, whilst and increasing sales conversion rates by over 20%.• Coached and mentored 30+ aligned Account Managers to identify, expand and close whitespace opportunities within customer portfolios, ensuring target achievement through regular 1:1 sessions and skills workshops. Show less
  • Australia Post
    Smb Sales Specialist / Smb Business Development Manager
    Australia Post Jul 2021 - Oct 2022
    Sydney, New South Wales, Australia
  • Australia Post
    Same Day Bdm
    Australia Post Apr 2017 - Jul 2021
    Sydney, New South Wales, Australia
    Business Development, Transport Solution Consultant, Same Day Product Specialist
  • Childcare Sales Australia
    National Sales And Marketing Manager
    Childcare Sales Australia Feb 2014 - Feb 2017
    Gold Coast, Queensland
    Boutique business broker, specialising in childcare business and property transactions across Australia.• Drove a 150% increase in customer enquiries over 12 months by devising and executing a strategic marketing plan that encompassed digital advertising, trade-show leadership and CRM analytic improvements, resulting in 50% revenue uplift.• Successfully negotiated freehold and leasehold property sales, consistently achieving above-market commission rates, sale prices, clearance… Show more Boutique business broker, specialising in childcare business and property transactions across Australia.• Drove a 150% increase in customer enquiries over 12 months by devising and executing a strategic marketing plan that encompassed digital advertising, trade-show leadership and CRM analytic improvements, resulting in 50% revenue uplift.• Successfully negotiated freehold and leasehold property sales, consistently achieving above-market commission rates, sale prices, clearance rates and sales-cycle timeframes, exceeding YoY targets by over 230%.• Implemented advanced CRM and Campaign Management platforms for improved marketing ROI by over 30%.• Analysed complex financials to appraise properties and businesses, providing strategic guidance throughout the sales process.• Mentored sales administrators through sales processes, ensuring efficient and accurate sales team administration. Show less
  • Self Employed
    Director - Strategic Business Consultant
    Self Employed Aug 2006 - Feb 2014
    Queensland, Australia
    Owner operated innovative consultancy firm specialising in strategic business repositioning, client-centric coaching, and franchise development solutions, driving growth and success across diverse industries.• Managed business repositioning, brand strategy and pre-sales engagement, aligning strategies with a commitment to innovation and client success.• Provided coaching, mentoring and facilitation services to enhance client capabilities and growth, resulting in repeat… Show more Owner operated innovative consultancy firm specialising in strategic business repositioning, client-centric coaching, and franchise development solutions, driving growth and success across diverse industries.• Managed business repositioning, brand strategy and pre-sales engagement, aligning strategies with a commitment to innovation and client success.• Provided coaching, mentoring and facilitation services to enhance client capabilities and growth, resulting in repeat business.• Identified, qualified and secured new business opportunities, fostering C-level relationships and ensuring business continuity.• Drove operational efficiencies through revision of processes and polices to ensure compliance with Franchising Code of Conduct.• Developed compelling recruitment packages for potential Franchisees, resulting in a 37% surge in inquiries. Show less
  • Traxion Training
    National Business Development Manager
    Traxion Training Jun 2012 - Nov 2013
    Bundall, Qld
    Traxion Training is a Registered Training Organisation (RTO) based in Queensland, that offers professional development short courses and training qualifications.• Secured $1.2 million in Government funding for a Not-for-Profit client, resulting in a 200% increase in membership and a 250% revenue boost from 700 participants undertaking new national qualifications.• Presented at an Australian Human Resource Institute (AHRI) Learning & Development Forum, addressing compliance issues… Show more Traxion Training is a Registered Training Organisation (RTO) based in Queensland, that offers professional development short courses and training qualifications.• Secured $1.2 million in Government funding for a Not-for-Profit client, resulting in a 200% increase in membership and a 250% revenue boost from 700 participants undertaking new national qualifications.• Presented at an Australian Human Resource Institute (AHRI) Learning & Development Forum, addressing compliance issues for modern Registered Training Organisations (RTOs) for 25 C-Level attendees.• Engineered a strategic expansion plan for that increased national market penetration by 35%, through forming alliances, negotiating deals and understanding regional market dynamics.• Conducted strategic consulting and management workshops in learning and development to diverse clients, aligning with a commitment to delivering exceptional learning solutions. Show less
  • Evocca College / Prime Learning Pty Ltd
    National Marketing Manager
    Evocca College / Prime Learning Pty Ltd Mar 2010 - May 2012
    Loganholme Qld
    Evocca College was a Registered Training Organisation (RTO) based in Queensland, that offered certificate and diploma qualifications, with a focus on workplace traineeships and VET-FEE-HELP.• Led and mentored 20+ quota-carrying Direct-to-Consumer salespeople, seeing uplift of between 10-15% by each salesperson.• Collaborated with cross-functional teams to gather relevant data and insights, ensuring the accuracy and effectiveness of media kits in achieving marketing goals and sales… Show more Evocca College was a Registered Training Organisation (RTO) based in Queensland, that offered certificate and diploma qualifications, with a focus on workplace traineeships and VET-FEE-HELP.• Led and mentored 20+ quota-carrying Direct-to-Consumer salespeople, seeing uplift of between 10-15% by each salesperson.• Collaborated with cross-functional teams to gather relevant data and insights, ensuring the accuracy and effectiveness of media kits in achieving marketing goals and sales targets.• Developed and executed a comprehensive go-to-market (GTM) sales and marketing strategy, resulting in a 20% increase in sales and 43% ROI. Show less
  • Investor Finance Pty Ltd
    National Business Operations Manager
    Investor Finance Pty Ltd Aug 2004 - Aug 2006
    Sunshine Coast, Queensland, Australia
    A pioneering investor finance firm, renowned for its adept management of multi-site franchisees and remote brokers, driving substantial revenue growth through optimised sales pipelines and successful transition to a franchisor model.• Managed a team of 7 direct reports, providing support to 5 multi-site franchisees and 21 remote mortgage brokers.• Facilitated the optimisation of the sales pipeline for brokers, franchisees, and new business sales, resulting in a 36% increase in… Show more A pioneering investor finance firm, renowned for its adept management of multi-site franchisees and remote brokers, driving substantial revenue growth through optimised sales pipelines and successful transition to a franchisor model.• Managed a team of 7 direct reports, providing support to 5 multi-site franchisees and 21 remote mortgage brokers.• Facilitated the optimisation of the sales pipeline for brokers, franchisees, and new business sales, resulting in a 36% increase in overall revenue.• Successfully led the transition of the business into a franchisor model, seeing a 67% increase in revenue within the first year.• Developed and implemented HR policies, processes, and systems for recruitment, induction, training, and compliance for a national business, resulting in a more streamlined and efficient HR department.• Led the end-to-end recruitment process for internal staff, franchisees and mortgage brokers, including advertising, conducting interviews, selecting top talent, negotiating offers. Show less

Katrina Krajsic (Mba) Education Details

Frequently Asked Questions about Katrina Krajsic (Mba)

What company does Katrina Krajsic (Mba) work for?

Katrina Krajsic (Mba) works for Bayton Group

What is Katrina Krajsic (Mba)'s role at the current company?

Katrina Krajsic (Mba)'s current role is Head of Sales and Marketing.

What schools did Katrina Krajsic (Mba) attend?

Katrina Krajsic (Mba) attended Australian Institute Of Business Administration, Tafe, Tafe, Tafe, Tafe.

Who are Katrina Krajsic (Mba)'s colleagues?

Katrina Krajsic (Mba)'s colleagues are Paul Ryan, Steven Wilkinson, James Comerford, Matthew Jones, Milagros González, Carlos Beluchi, Alejandro Pierraccini.

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