Katrina Huffstutler Email & Phone Number

-Spearheads the creation of substance and content for public relations, advertising and communications projects-Ensures that talent, work processes and all necessary support materials and systems are in place to develop strategically sound, exceptionally creative and successfully completed projects-Works daily with other management team members to evaluate workflows and deadlines, providing updates on project statuses, evaluating budgets and proposals-Provides direction to the company’s communications, branding and positioning-Works with a network of writers, videographers and photographers, reviewing their work and providing mentoring, direction and feedback

-Generated and shared key messages through a variety of digital marketing mediums-Developed and maintained relationships with members of the media-Extensively monitored media coverage of the institute and regenerative agriculture-Answered media requests and support staff leading up to, during and following interviews-Facilitated content creation with freelance team and internal subject matter experts-Served as editor of Noble Rancher, a weekly digital newsletter-Contributed to social media and email marketing strategies

-Developed and oversaw the implementation of all communications strategies and messaging, including public and media relations, print publications, digital platforms, event coverage, and crisis communications-Managed team of staff, contractors and freelancers-Answered media requests and supported spokespeople leading up to, during and following interviews-Served as editor-in-chief of The Cattleman magazine-Launched an award-winning podcast-Managed a more than $1 million departmental budget-Contributed to association/membership marketing efforts

-Managed and contributed to national public relations campaigns as a sub-contractor to agencies-Managed media relations as a sub-contractor to agencies-Wrote marketing copy for websites, advertisements and promotional materials-Wrote feature stories-Managed social media accounts for multiple agricultural brands and associations-Led social media workshops for small businesses-Worked on retainer offering as-needed director of communications/marketing services

-Created and curated content for the monthly magazine-Developed and managed social media platforms-Assisted in developing the editorial content plan-Helped with Texas & Southwestern Cattle Raisers Association conventions and board meetings-Developed new methods for promoting the magazine and engaging its readers-Facilitated and promoted local TSCRA member luncheons to foster peer groups

-Produced all publications, including semi-annual magazines, bimonthly newsletters and specialty pieces as needed-Developed and managed website-Wrote and distributed news releases -Managed media relations -Compiled and distributed news updates to members via email-Assisted with annual convention and board meetings-Sold advertising and assisted with coordinating sponsorships-Participated in congressional visits

Master'S Degree, Agricultural Communication/Journalism

Bachelor'S Degree, Agricultural Communication/Journalism

Graduated No. 1 in the College of Agricultural Sciences and Natural Resources.