Katrina Li Email & Phone Number

Graduated with a MBA degree from University of Virginia Darden Business School, I am working as a VP at AlixPartners Performance Improvement, a leading global consulting firm, where I leverage my expertise in product innovation and growth strategy to help clients achieve sustainable growth and transformation. I joined AlixPartners after completing a summer internship, where I helped a US food category leader to identify saving opportunities and redefine priority and process of new product development to unlock growth opportunities.Before AlixPartners, I worked in P&G, where I held various brand director and senior brand manager roles, leading the innovation, launch, and growth of several hair care and oral care products, such as Crest, Oral-B and Head & Shoulders. I successfully boosted the online sales and market share of these brands, using big data, social media, and cross-platform campaigns, and received multiple awards and recognitions, including the P&G CEO Award and the Alibaba Best Innovation Award.

Listed skills include 产品开发, 电子商务, 产品营销, 市场营销, and 4 others.