Create and execute communications plans and materials that support both the employee communications strategy and strategic employee communications events. Lead the development and execution of communication plans related to functional/department level business initiatives and act as a communications business partner for assigned teams across the organization. Provide day-to-day communications support and advice to internal stakeholders. Lead the planning, logistics, and content creation for all corporate events including the annual corporate event, summer event, and holiday party. Develop and manage the content calendar, overall strategy, and associated governance framework for the employee communication platforms (Yammer and SharePoint Intranet) to drive employee engagement, reinforce strategic objectives, and support organizational culture. Set measurable communications objectives and leverage data and insights to highlight results, measure communications effectiveness, and influence communication recommendations. Propose, develop, and execute on new initiatives that help drive employee communication objectives. Work with internal partners to create a social media content strategy in support of recruitment marketing.

Oversee the project management of in-person, hybrid, and virtual events. Develop comprehensive critical path documents and project plans to effectively and efficiently deliver high quality events. Manage event logistics including venue, catering, and A/V bookings, meeting registration, and room assignments. Lead all internal and external stakeholder project meetings to support the planning and execution of events. Develop all event communications for students and event stakeholders. Assign event roles and facilitate communication with stakeholders. Post-event reporting and analysis.

Develop best-in-class social media practice guidelines and strategies to increase product visibility and market performance. Create company social media policy. Introduce marketing initiatives to increase booth traffic and leads generated at events. Write, edit, and produce press releases, fact sheets, and key messages. Coordinate all monthly town hall meetings via Teams. Support corporate website, branding strategy, and marketing collateral development and execution. Social media graphic creation with Canva.

Develop, execute, and measure annual marketing communications, social media, and event marketing strategies to support business goals and product demand. Communicate value and position of marketing communications initiatives to sales team and develop tools to support selling program. Oversee department budgets including events, communications, social media, and external vendors. Collaborate with cross functional teams (Sales, Product, Regulatory, Legal, R&D) to ensure the successful outcome of multi-disciplinary projects. Provide event management, execution, logistics, and post-event analysis and debrief for all regional and international trade shows and conferences equating to 50-60 events annually. Management of all internal communications initiatives. Build meaningful and effective relationships with hospital partners and surgeon key opinion leaders to execute on co-marketing strategies including social media campaigns, promotional videos, press releases, and television segments. Manage monthly social media calendar and campaigns including content development, editing, and publishing. Develop best-in-class social media practice guidelines and strategies to increase product visibility and market performance. Introduce a social media management tool (Sprout Social) for content management and real-time social media data analysis and reporting. Identify KPIs to nurture social media channel growth.

Event management of all regional and national Canadian tradeshows including sponsorships, speaker agreements, booth build, product collateral and annual event calendar. Develop marketing strategies to increase booth traffic and leads, ensuring positive event ROI. Work collaboratively with internal departments including regional sales managers, U.S. office and Headquarters to ensure success at Canadian shows. Onsite management at select high profile shows and local training programs.

Worked in partnership with the events team to execute a successful ASM. Coordinated design elements, advertising, exhibitor and sponsorship applications and contracts, staffing duties and onsite manifest pre-show. Supported with the development and distribution of Education Advisory Committee documentation, continuing education certificates distribution and all other corporate events and projects as assigned.

Facilitate and manage annual marketing events calendar and budget. Event management of multiple, cross functional events to gain new leads and drive a positive event ROI. Conduct event evaluations, statistics, lead compilations, analysis, and recommendations. Create event specific marketing strategies and campaigns as well as streamline and optimize event processes and procedures. Work in partnership with territory managers for event staffing and onsite event management. Manage and lead the corporate event team.

Contributed to new restaurant marketing plans including the development of public relations strategies, marketing collateral and promotions for openings. Promoted and officiated all new restaurant openings in partnership with franchisee. Assisted in the organization and execution of company events.

Assisted the corporate communications team with all departmental activities including town halls, promotional events, and social media content. Responsible for the maintenance of media lists, daily media monitoring, media highlights, press release drafting, and media kit preparation.