Katrina A. work email
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💪🏼Experience: 10 years in DTC marketing, hyper-focused on rapid growth startups. 👀 Industry Focus: Beauty and Health Supplements, Beauty Products & Services, and CPG 🚀Case Studies: Seed: Together with an amazing Brand Team, developed a best-in-class creative briefing and delivery system that increased monthly ads from 10 to over 100 assets monthly. As a result of these efforts, we were able to scale monthly subscriptions over 25% while maintaining CACs under $100.As the Performance Director, I scaled the paid media spend over 2.3x, and increased revenue by 1.6x. Madison Reed: During my time at MR, I worked closely with the Director and VP of Growth to off-board a full service agency and take Customer Acquisition to being managed fully in-house. I personally led efforts to scale our internal creative relationship, off-board additional creative agencies, and grow our affiliate program to scale. This resulted in:- reduced customer acquisition costs by over 30% - 2xd ROAS through a net new affiliate program - A weekly cadence of winning ad creative (CAC below $150) for both hair color bar and e-commerce📇if you’re interested in chatting, please dm me for my email! Thank you!
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Director, Growth MarketingTimeline®Annapolis, Md, Us
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Member, Mastermind NetworkPrimary Venture Partners Feb 2024 - PresentNew York, New York, UsPrimary Mastermind Network is a vetted community of business professionals in NYC tech. The members in this exclusive network gain access to professional development, peer networking and mentorship in the industry to navigate a thriving career path, as well as a forum to share best practices and resources with peers and execs. Learn more and apply to join at https://www.primary.vc/mastermind-network -
Director, Growth MarketingTimeline® Mar 2024 - PresentLausanne, Ch
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Performance Marketing Director - ContractFreelance Growth Marketing Jan 2024 - Mar 2024
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Director, Performance MarketingSeed Health Oct 2022 - Nov 2023Venice, California, UsAs the Performance Director, I scaled paid media spend over 2.3x and increased revenue by 1.6x.Head of Performance Marketing team which included managing a small team of 3 full-time employees Oversaw channel performance on Facebook, Display, TikTok, Snapchat, Pinterest, and all social and paid media.Oversaw & managed all Performance KPIs (including ROAS, LTV:CAC, CPA, etc.) Budgeted and allocated for over $2.5M per month with plans to scale over up to 50% in 2024. Together with an amazing Brand Team, developed a best-in-class creative briefing and delivery system that increased monthly ads from 10 to over 100 assets monthly. Project lead on creative testing + optimizations -
Layoff/Position EliminatedMadison Reed Sep 2022 - Oct 2022San Francisco, Ca, Us -
Senior Growth Marketing ManagerMadison Reed Dec 2021 - Sep 2022San Francisco, Ca, UsOff-boarded full-service growth agency to in-house paid marketingHyper focused on CAC:LTV optimization and acquiring new customers for all product linesPaid Social lead for all LOBs including Hair Color Bar, Men's and our Women's core product.Affiliate lead for all LOBsManage Facebook budgets in the 6-7 figure range monthlyHyper-focused on upscaling our creative which includes a/b testing often and researching competitor insights. Manage internal relationships with our creative and brand teams.Oversee and launch new channel initiatives such as Snapchat, TikTok and PinterestManage and oversee our creative and affiliate agency
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Manager Strategic InitiativesBrainjolt Oct 2021 - Dec 2021Pasadena, Ca, Us•Understand the key metrics to drive success for the 22 Best Things Brand on Pinterest•Monitor account health and performance across both Pinterest Organic and Paid Ads•Manage current contractors and assign tasks according to day to day needs•Become a subject matter expert on Pinterest growth for cross department needs• Collaborate with Amazon Affiliate team, Editorial team, TikTok influencers, and graphic designers toachieve goals across the organization•Stay informed on current trends and seasonality to help implement actionable ideas -
Growth Media BuyerBrainjolt Oct 2020 - Oct 2021Pasadena, Ca, Us
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Full-Time ParentingCareer Break Jul 2020 - Oct 2020
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Marketing Programs ManagerPublishers Clearing House Jul 2019 - Jul 2020Jericho, Ny, UsPosition at Topix, LLC acquired by Publishers Clearing House Oversee and lead Partner Programs TeamConduct in-depth data analysis based on LTV (Life Time Value), CTR (click-through-rate), internal revenue goals, and opt-in rate (the rate at which users choose to participate in sweepstakes after taking a quiz) Foster and develop relationships with partner programs, such as Outbrain, Taboola, Yahoo (Verizon), Baidu, MSN, etc. -
Marketing ManagerTopix Jan 2017 - Jul 2019UsManage a very large volume of advertising campaigns with partners like Taboola, Revcontent, Outbrain, Pinterest, MSN, etc. -
Paid Social Campaign Manager [Contract]Upworthy Dec 2016 - Mar 2017Los Angeles, Ca, UsPaid Facebook Advertising at Upworthy• Create, analyze, and continually optimize paid social campaigns on Facebook• Perform recurring and ad hoc analyses in Excel (Sheets), translating numbers into clear, actionable insights• Report campaign results and other key metrics to stakeholders throughout the organization• Experiment! I eat A/B tests for breakfast. -
Digital Marketing AssistantServco Pacific Inc. Mar 2016 - Dec 2016Honolulu, Hi, UsI develop strategies to improve social media presence for distribution accounts (Scion, Toyota, Subaru, Lexus), while working with the promotions team to incorporate content from our partners.Assist the Brand and Area Managers in the development and integration of digital media and marketing methods in client plans.Manage advertising accounts and campaigns (distribution and retail) including setup, optimization, and reporting. Coordinate the implementation of social initiatives (contests, sweepstakes, events, etc.)Maintain and monitor all distributor social accounts, online reputation management (Yelp, Google+, Facebook, etc.)-route incoming messages to designated contacts. Generate monthly reports to identify trending topics and measure brand interestCoordinate email campaigns for distributor brands I utilize the following platforms, tools and programs:CDK/CobaltDealer.comAdobe Photoshop and IllustratorFacebookYelpGoogle Analytics and AdWordsThelmaHootsuite...and the list goes on -
Volkswagen Digital ConsultantShift Digital Jun 2015 - Mar 2016Birmingham, Mi, Us• Digital marketing contact for 40+ dealers•Assist in website build and custom banner/webpage design using Photoshop and various website platforms•Identify and convey digital best practices and available tools•Offer cross-team assistance to colleagues, which could include new business or internal projectsGoogle AdWords Certified -
Fca Digital Strategy ConsultantShift Digital Mar 2015 - Jun 2015Birmingham, Mi, Us
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Sales And Program CoordinatorIee Sensing, Inc. Jul 2014 - Mar 2015Bissen, Luxembourg, Lu• Provides support to Account Managers, Sales Managers and Director• Assist in the resolution of customer issues• Process purchase orders for all customers and maintains customer contacts• Maintain Chrysler and Ford Supply Power and all Customer Portals• Assists in achieving Accounts Receivable goals• Supports trade shows, events, and customer presentations as required• Assist Key Account Managers for European OEMS and Non-Automotive customers • Coordinate and maintain customer Non Disclosure Agreements and Invoicing• Ensure IEE PSP is maintained so all customer requirements from sales and logistics perspective (cost and performance) are met; including new and running programs/products• Monitor changes and improvements on product(s) of the dedicated customer(s)• Facilitate programs of the dedicated customer(s) according to the valid IEE procedures -
Sales And Marketing InternThe Buckle Apr 2013 - Aug 2013Kearney, Nebraska, UsCultivated a positive environment through passionate customer service and accurate assistance to guests.Organized and implemented visual merchandising ideas each week alongside the leadership team. Maintain effective communication with each team member on the sales floor while successfully operating the store and managing each department. Planning marketing ideas and technique in advance for successful implementation each week. -
Brody Desk ReceptionistMichigan State University Mar 2012 - Mar 2013East Lansing, Mi, UsI am available if any questions may arise from residence, I work mail room, email for packages, and delegate loner keys. -
Social Media InternRudy'S Market And Catering 2012 - 2012Social Media Promotions:I helped manage LinkedIn, Facebook, and TwitterResearched and typed up media strategies for sales and marketing improvement
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Administrative Assistant/InternBenteler Automotive Jun 2011 - Dec 2011Salzburg, AtI assisted IT NAO director, Ganesh Iyer by scheduling his meetings and planning his flights.I also worked 2 hours a day in the mail room, distributing and mailing outUsed SAP tracking systems to assist Logistics, Sales and IT departments
Katrina A. Skills
Katrina A. Education Details
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Michigan State UniversityMass Media
Frequently Asked Questions about Katrina A.
What company does Katrina A. work for?
Katrina A. works for Timeline®
What is Katrina A.'s role at the current company?
Katrina A.'s current role is Director, Growth Marketing.
What is Katrina A.'s email address?
Katrina A.'s email address is ka****@****dia.com
What is Katrina A.'s direct phone number?
Katrina A.'s direct phone number is +124834*****
What schools did Katrina A. attend?
Katrina A. attended Michigan State University.
What are some of Katrina A.'s interests?
Katrina A. has interest in Public Relations, Fashion, Social Media, Marketing, Msu Football And Basketball, Soccer, Dance, Makeup Artistry.
What skills is Katrina A. known for?
Katrina A. has skills like Social Media, Social Media Marketing, Microsoft Office, Facebook, Blogging, Microsoft Word, Powerpoint, Leadership, Social Networking, Marketing, Pitch Letters, Microsoft Excel.
Who are Katrina A.'s colleagues?
Katrina A.'s colleagues are Ana Carolina Canales Andrade, Melissa Cloutier, Ian Davison, Recruiter Amazentis, Darren Chestnut, Molly Crabtree-Maul, Clayton Lindsay.
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