Katrina Matter Email & Phone Number

Sturtevant, WI, US

• Lead department meetings and strategic initiatives, driving the department's growth and success.
• Create, lead, and delegate projects within the team/department to optimize campaign performance and client satisfaction.
• Research and evaluate tools, programs, and strategies to enhance the agency's paid media offerings, ensuring we stay at the forefront of the industry.
• Take the lead in hiring staff for the team and sourcing contract resources when necessary, ensuring we have a talented and flexible workforce.
• Handle account assignments for the team, manage the current client list, and ensure accounts are up to date and optimized for success.

• Translate client objectives into paid marketing strategies
• Analyze and report on performance, communicating directly with clients in coordination with the Account Management Team
• Collaborate with and support the Account Management Team in retaining and growing existing clients
• Take ownership of client campaign performance and make strategic updates to achieve goals
• Maintaining budgets and budget spends to meet departmental KPIs
• Collaborate with the Paid Search Lead and/or Director of Digital Marketing to launch departmental initiatives and enhancements

Madison, Wisconsin

• Setup and manage SEM campaigns for over 15 companies
• Setup and manage SEO campaigns for over 20 companies
• Manage 1 company’s Facebook page
• Create monthly SEM reporting for clients by analyzing data from Google Ads
• Create monthly SEO reporting for clients by analyzing data from Analytics
• Create landing pages

Milwaukee, Wisconsin

• Create and manage Google, Bing, and Facebook paid advertising campaigns for over 50 Mazda Service Departments across the US
• Make reporting calls to dealerships to discuss their campaigns performance
• Use Pay-Per-Click advertising bidding skills to manage dealerships budgets throughout the month
• Perform monthly report checks

• Direct Supervisor for two Marketing Consultants, and assisted in supervision of six other Marketing Consultants.
• Point person for Honda Owner Workshop Events.
• Point person for Salesforce.
• Create and send off CIF/DIFs for the Honda Owner Workshop program.
• Assist Team Lead in interviewing candidates for open positions.
• Consulting 56 Honda dealerships on how to increase customer retention, as well as when to market to their customers.

• Create direct mail pieces for Hyundai dealerships.
• Provide advice on what campaigns Service Managers should be running.
• Train new employees on different aspects of the program.
• Created the seasonal change log each quarter.
• Point person for Salesforce.

• Create direct mail pieces for Hyundai dealerships.
• Provide advice on what campaigns Service Managers should be running.
• Train new employees on proper phone etiquette and sales techniques.

• Merged lists of product parts, and then purged the list of duplicates.
• Put together packets for potential dealers.
• Digitized dealer accounts to the company system.
• Made sure things were in order for closed dealer accounts.

• I assisted customers by bagging their groceries.
• Found products for the customer.
• Helped to maintain the appearance of the store.
• Helped customers with their cash transactions.
• Helped provide a good checkout experience for the customer.