Kat Lewis Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

As the product lead for Kura Skin, a skincare matchmaking platform (featured in Forbes, Allure, Women's Health), my work had two phases: Pre-launch, I established the product vision and roadmap, defined KPIs and target outcomes, and built the core user experience with internal and offshore resources. This meant end-to-end build-outs for our e-commerce service, algorithmically-driven personalization platform, and internally-facing operational tools.Post-launch, I synthesized data to identify barriers in the monetization funnel, ran ongoing A/B tests against hypotheses, articulated a refined vision for strategic growth, and executed, scaling revenue 300% vs V1 as a result of my improvements. We shut down in late 2022 when shrinking margins against capital intensive operations, a cooling fundraising climate, and fundamental changes to the UA ecosystem made the juice no longer worth the squeeze. While at Kura, I: · Developed the product and growth strategy for a subscription-based startup with 7:1 Day-360 LTV:CAC. · Leveraged an analyze-and-iterate development loop to overhaul features and grow payer AOV 120%. · Ran PM day-to-day: defined & prioritized requirements, sketched wireframes, drafted specs, ran scrum. · Led a cross-functional team of engineers, data scientists, designers, and marketers using Agile processes. · Established outcome-oriented analytics rituals that fueled a culture of data-driven decision-making. · Partnered closely with UA and marketing teams to holistically optimize CAC and ROAS. · Researched, integrated, and tuned backend tools powering referrals, reviews, support, shipping and fulfillment. · Optimized touchpoints across the member experience — pricing and SKU strategy, user journey and website flows, and algorithms underpinning personalization — to drive >40% Day-360 retention. · Obsessed over unearthing users’ *actual* needs and understanding market changes to help ensure new features shifted user behavior.

New York, Ny, Us

At Lippincott I was responsible for analyzing customer data, industry dynamics, and company assets to define user experience, marketing, and innovation strategies in service of high-level strategy & priorities. Success required constructing strategic narratives, getting buy-in from stakeholders, and crafting roadmaps to bring the vision to life for clients like Google, Fanatics, Wells Fargo, E*Trade, etc. There, I: · Partnered with Google’s Chromecast team to plan the G2M strategy for a new product launch. Identified key segments and turned insights into clear positioning, product value propositions and messaging strategies used online & in store. · Influenced outcomes. Evaluated competing priorities and managed cross-functional expectations. Influenced stakeholders and drove consensus around the roadmap while maintaining a clear focus on overarching business objectives. · Communicated clearly and concisely across functions and levels. Collaborated with and juggled the priorities of multiple stakeholders.

San Francisco, Ca, Us

At VBP my work was a mix of analysis and campaign strategy. The bulk of my time was spent on Audi, where I led retail marketing strategy and got deep into the data to understand what influences purchase decisions. VBP highlights: · Shaped the 2015 launch strategy for e-tron, Audi’s landmark entry into the alternative powertrain space, by distilling insights from datasets and using these to define value propositions and product positioning. · Developed the Brand Health Tracker, a tool that allowed my team to better distinguish what was working from what wasn’t through a dashboard that visualizes the relationship between our campaigns and Audi’s marketing KPIs.

San Francisco, Ca, Us

Flite (Acquired by Snap, NYSE: SNAP) is a SaaS ad platform powering both mobile and display advertising. Publishers and brand marketers use Flite to scale content marketing and web app functionality directly into their paid media. Flite was backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, Condé Nast, and Iris Capital.

Ba, History. Graduated Cum Laude.

Education record