Katrina K.
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Katrina K. Email & Phone Number

Social Media & Content Manager, Digital Marketing at California Innovations at California Innovations
Location: Toronto, Ontario, Canada 7 work roles 3 schools
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Role
Social Media & Content Manager, Digital Marketing at California Innovations
Location
Toronto, Ontario, Canada
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Who is Katrina K.? Overview

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Katrina K. is listed as Social Media & Content Manager, Digital Marketing at California Innovations at California Innovations, a company with 109 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Katrina K..

Katrina K. previously worked as Social Media & Content Manager at California Innovations and Social Media Manager, Digital Marketing at California Innovations. Katrina K. holds Marketing/Marketing Management, General from Mcmaster University.

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Email format at California Innovations

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California Innovations

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Profile bio

About Katrina K.

I am a creative, passionate and detail oriented Social Media & Content Manager for California Innovations & Arctic Zone. Through studies, employment, and internship opportunities I have developed a love for all things digital marketing!I have a proven track record of success in many aspects of digital marketing by readily increasing engagement, reach, brand awareness and sales across social and e-commerce platforms at California Innovations. It is my goal to continue learning and building my career in a challenging environment which will leverage my strengths of creativity, problem solving and dedication to continuous improvement through various organizational initiatives.Follow California Innovations & Arctic Zone on social now!@arcticzone@californiainnovations

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Katrina K.'s current company

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California Innovations
California Innovations
Social Media & Content Manager, Digital Marketing at California Innovations
toronto, ontario, canada
Website
Employees
109
AeroLeads page
7 roles

Katrina K. work experience

A career timeline built from the work history available for this profile.

Social Media & Content Manager

Current
  • Develop, create and execute social media strategy through competitive research, platformdetermination, benchmarking, messaging and audience identification; makerecommendations to update social media strategy as needed.
  • Act as the brand voice and strategically bring the brand out in our platforms through variouschannels (creation of accounts, sourcing influencers and brand… Show more
  • Act as the brand voice and strategically bring the brand out in our platforms through variouschannels (creation of accounts, sourcing influencers and brand ambassadors and creation ofbrand relationships and more) while.
  • Responsible for content development and creation
  • Create all social media related content, including but not limited to: blogs, product videos, IGphotos, IGTV, IG Story Content, Facebook posts, Twitter posts, and all other in-housecontent creation.
  • Create and build project timelines for the social media editorial calendar
Jan 2022 - Present

Social Media Manager, Digital Marketing

Toronto, Ontario, Canada

  • Social Media Manager for 3 Major Brands: California Innovations, Arctic Zone & Titan Deep Freeze and Fulton Bag Co, exclusively sold at Target.
  • Develop, create and execute social media strategy
  • Lead the planning process to ensure all marketing campaigns and messaging is congruent and consistent across all social media and consumer outreach channels
  • Lead and execute from start to finish, the drafting of all project briefs, providing social guidelines, writing blog and social posts… Show more Social Media Manager for 3 Major Brands: California Innovations, Arctic.
  • Lead and execute from start to finish, the drafting of all project briefs, providing social guidelines, writing blog and social posts prior to going live.
  • Act as the brand voice and strategically bring the brand out in our platforms through various channels, while also communicating it to our third parties.
Nov 2020 - Jan 2022

Social Media Specialist, Digital Marketing

Toronto, Canada Area

  • Manage, and run Social Media Accounts and Content for California Innovations, Arctic Zone, Titan Deep Freeze and Fulton Bag Co.
  • Develop, create and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification; make recommendations to update social media strategy as needed.
  • Work collaboratively with the digital team to draft all project briefs, provide social guidelines, write blog and social posts prior to… Show more Manage, and run Social Media Accounts and Content for California.
  • Work collaboratively with the digital team to draft all project briefs, provide social guidelines, write blog and social posts prior to going live.
  • Maintain the social media editorial calendar and ensure it mirrors and integrates seamlessly with our advertising, Public Relations and email marketing campaigns.
  • Grow social media engagement and following across all platforms.
Apr 2019 - Oct 2020

Merchandising Assistant, Product Management

Toronto, Ontario

  • Back to School Team
  • Assist Product Manager in Design and Innovation, Account Management, Costing & Sales Meetings
  • Manage the applicable product management category/account listing from conception through completion
  • Create and review product line-up charts, specification sheets and product matrices while ensuring complete accuracy of product information
  • Attend and conduct international product research
  • Ensure Product Life-Cycle Management system and materials are kept… Show more
Jan 2017 - Apr 2019

Biodiesel Order Fulfillment Coordinator

Dundas, Ontario / Guelph, Ontario

  • Organize and track domestic and international biodiesel railcar shipments
  • Schedule raw material deliveries between plant facilities and customers
  • Ensure customer sales contract requirements are met
  • Invoice finished-goods customers
  • Weekly financial balancing of inventory and revenue
  • Track market pricing of commodities
May 2016 - Dec 2016

Office Administrator

Dundas, Ontario

  • Responsible for greeting guests - first point of contact for incoming queries
  • Assist Customer Service Team in all capacities
  • Assist Executive Team
  • Assist with company rebrand
  • Prepare weekly and daily reports for Customer Service, Logistics and Sales departments
  • Responsible for entering Dundas Fleet statistics into TMT Fleet program
Feb 2014 - May 2016

Administrative Assistant/Receptionist

Ronald Mcdonald House Charities

Hamilton, Ontario

  • Responsible for greeting guests
  • Assist Volunteer Team in day-to-day administrative duties
  • Coordination and administering of Health Checks for all residents
  • Act as first point of contact for all queries that come to the Hamilton organization
  • Liaise with Nurses in coordination of new residents
  • Responsible for completion and filing of all paperwork associated with residents
Mar 2013 - May 2014
Team & coworkers

Colleagues at California Innovations

Other employees you can reach at arcticzone.com. View company contacts for 109 employees →

3 education records

Katrina K. education

Human Resources Management Certificate, Human Resources Management And Services

FAQ

Frequently asked questions about Katrina K.

Quick answers generated from the profile data available on this page.

What company does Katrina K. work for?

Katrina K. works for California Innovations.

What is Katrina K.'s role at California Innovations?

Katrina K. is listed as Social Media & Content Manager, Digital Marketing at California Innovations at California Innovations.

Where is Katrina K. based?

Katrina K. is based in Toronto, Ontario, Canada while working with California Innovations.

What companies has Katrina K. worked for?

Katrina K. has worked for California Innovations, Rothsay, A Division Of Darling International Canada Inc., and Ronald Mcdonald House Charities.

Who are Katrina K.'s colleagues at California Innovations?

Katrina K.'s colleagues at California Innovations include Steven Chin, Guy Gagnon, Jie Cao, Will Kearns, and Louella D'Souza.

How can I contact Katrina K.?

You can use AeroLeads to view verified contact signals for Katrina K. at California Innovations, including work email, phone, and LinkedIn data when available.

What schools did Katrina K. attend?

Katrina K. holds Marketing/Marketing Management, General from Mcmaster University.

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