Katrina K. Email & Phone Number

Toronto, On, Ca

•Develop, create and execute social media strategy through competitive research, platformdetermination, benchmarking, messaging and audience identification; makerecommendations to update social media strategy as needed for all three in-house brands(Arctic Zone/TITAN, California Innovations and Fulton Bag Co.) .•Act as the brand voice and strategically bring the brand out in our platforms through variouschannels (creation of accounts, sourcing influencers and brand… Show more •Develop, create and execute social media strategy through competitive research, platformdetermination, benchmarking, messaging and audience identification; makerecommendations to update social media strategy as needed for all three in-house brands(Arctic Zone/TITAN, California Innovations and Fulton Bag Co.) .•Act as the brand voice and strategically bring the brand out in our platforms through variouschannels (creation of accounts, sourcing influencers and brand ambassadors and creation ofbrand relationships and more) while also communicating it to our third parties.•Responsible for content development and creation•Create all social media related content, including but not limited to: blogs, product videos, IGphotos, IGTV, IG Story Content, Facebook posts, Twitter posts, and all other in-housecontent creation.•Create and build project timelines for the social media editorial calendar•Generate, edit, publish and share daily content including sourcing content (original text,images, video or blog posts) that builds meaningful connections and encourages communitymembers to take action.•Identify and onboard relevant influencers, maintain healthy communication with digital media influencers, follower base and internal departments; and orchestrate the shipment of product samples to influencers or media contacts.•Manage blogger, influencer, ambassador contract negotiations, while working closely with our Creative Director and Director of Communications assist with scheduling and organizing posts to align with key marketing strategies.•Work closely with paid media partner on communicating the Arctic Zone content calendar and promo planning to ensure proper marketing and messaging of sales, new products and promos across all social channels.•Constantly and proactively stay abreast of social media trends, opportunities and guidelines.•Collaborate internally and provide support on various marketing and branding initiatives and campaigns as required. Show less

Toronto, Ontario, Canada

Social Media Manager for 3 Major Brands: California Innovations, Arctic Zone & Titan Deep Freeze and Fulton Bag Co, exclusively sold at Target.• Develop, create and execute social media strategy• Lead the planning process to ensure all marketing campaigns and messaging is congruent and consistent across all social media and consumer outreach channels• Lead and execute from start to finish, the drafting of all project briefs, providing social guidelines, writing blog and social posts… Show more Social Media Manager for 3 Major Brands: California Innovations, Arctic Zone & Titan Deep Freeze and Fulton Bag Co, exclusively sold at Target.• Develop, create and execute social media strategy• Lead the planning process to ensure all marketing campaigns and messaging is congruent and consistent across all social media and consumer outreach channels• Lead and execute from start to finish, the drafting of all project briefs, providing social guidelines, writing blog and social posts prior to going live.• Act as the brand voice and strategically bring the brand out in our platforms through various channels, while also communicating it to our third parties.• Create and build project timelines for the social media editorial calendar and ensure it mirrors and integrates seamlessly with our advertising, Public Relations and email marketing campaigns.• Grow social media engagement and following across all platforms.• Create all social media related content, including but not limited to: blogs, product videos, IG photos, IGTV, IG Story Content, Facebook posts, ads, Twitter posts, Pinterest posts and all other content creation.• Strategically create a sense of community online and identify and engage bloggers, other influencers and brand advocates and/or ambassadors.• Manage and administer all online and social media-based contests, giveaways and sweepstakes including communication with customers and shipment of product, adhering to all rules and guidelines.• Reply to consumer questions and comments regularly and work with all teams to provide authentic and helpful responses while delegating consumer service issues to the consumer service team accordingly.• Work closely with our ad team on promotions, content, & consistency through messaging and branding.• Constantly and proactively stay abreast of social media trends, opportunities and guidelines. Show less

Toronto, Canada Area

Manage, and run Social Media Accounts and Content for California Innovations, Arctic Zone, Titan Deep Freeze and Fulton Bag Co.• Develop, create and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification; make recommendations to update social media strategy as needed.• Work collaboratively with the digital team to draft all project briefs, provide social guidelines, write blog and social posts prior to… Show more Manage, and run Social Media Accounts and Content for California Innovations, Arctic Zone, Titan Deep Freeze and Fulton Bag Co.• Develop, create and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification; make recommendations to update social media strategy as needed.• Work collaboratively with the digital team to draft all project briefs, provide social guidelines, write blog and social posts prior to going live.• Maintain the social media editorial calendar and ensure it mirrors and integrates seamlessly with our advertising, Public Relations and email marketing campaigns.• Grow social media engagement and following across all platforms.• Organic measurement tracking and optimization.• Reply to consumer questions and comments regularly.• Help organize, plan and/or create all social media related content, including but not limited to: blogs, product videos, IG photos, IGTV, IG Story Content, Facebook posts, Twitter posts, and all other content creation.• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.• Manage and administer all online and social media based contests, giveaways and sweepstakes • Work with our Public Relations agency to identify and onboard relevant influencers, maintain healthy communication with digital media influencers, follower base and internal departments; and orchestrate the shipment of product samples to influencers or media contacts.• Help to identify and engage bloggers, other influencers and brand advocates and/or ambassadors.• Monitor, track and report on competitors’ social media strategies, tactics and content initiatives to ensure California Innovations and our brands are industry leaders.• Work collaboratively on email marketing strategy and copy Email scheduling and analysis when required. Show less

Toronto, Ontario

• Back to School Team• Assist Product Manager in Design and Innovation, Account Management, Costing & Sales Meetings• Manage the applicable product management category/account listing from conception through completion• Create and review product line-up charts, specification sheets and product matrices while ensuring complete accuracy of product information• Attend and conduct international product research • Ensure Product Life-Cycle Management system and materials are kept… Show more • Back to School Team• Assist Product Manager in Design and Innovation, Account Management, Costing & Sales Meetings• Manage the applicable product management category/account listing from conception through completion• Create and review product line-up charts, specification sheets and product matrices while ensuring complete accuracy of product information• Attend and conduct international product research • Ensure Product Life-Cycle Management system and materials are kept up-to-date, including but not limited to detailed customer files/quote/submission sheets and costing data• Communicate with production factories to ensure timely quote delivery, and resolve any/all other product issues• Track and arrange custom sample shipments • Review and file new product designs and maintain accurate records of all revisions• Responsible for all pre and post sales appointment needs for applicable items• Liaise with buyers regarding final program selections• Communicate and work daily with Graphics, Design and Purchasing departments• Help maintain in-house product showroom• Accounts Responsible for: Columbia, Meijer, Academy, Walgreens, Alberstons & Safeway, Shopko Show less

Dundas, Ontario / Guelph, Ontario

• Organize and track domestic and international biodiesel railcar shipments• Schedule raw material deliveries between plant facilities and customers• Ensure customer sales contract requirements are met• Invoice finished-goods customers• Weekly financial balancing of inventory and revenue• Track market pricing of commodities • Set and arrange customer pricing• Coordinate product carriers• Liaise and coordinate with customers and plant operations • Communicate… Show more • Organize and track domestic and international biodiesel railcar shipments• Schedule raw material deliveries between plant facilities and customers• Ensure customer sales contract requirements are met• Invoice finished-goods customers• Weekly financial balancing of inventory and revenue• Track market pricing of commodities • Set and arrange customer pricing• Coordinate product carriers• Liaise and coordinate with customers and plant operations • Communicate with CN and CP rail lines• Create new customer profiles and credit reference checks• Assist Finished Goods Coordinators as needed• JHSC Member Show less

Dundas, Ontario

• Responsible for greeting guests - first point of contact for incoming queries• Assist Customer Service Team in all capacities• Assist Executive Team• Assist with company rebrand• Prepare weekly and daily reports for Customer Service, Logistics and Sales departments• Responsible for entering Dundas Fleet statistics into TMT Fleet program• Receiving Transactions and Invoices in Oracle/SAP• Experience creating purchase orders in SAP• Responsible for entering… Show more • Responsible for greeting guests - first point of contact for incoming queries• Assist Customer Service Team in all capacities• Assist Executive Team• Assist with company rebrand• Prepare weekly and daily reports for Customer Service, Logistics and Sales departments• Responsible for entering Dundas Fleet statistics into TMT Fleet program• Receiving Transactions and Invoices in Oracle/SAP• Experience creating purchase orders in SAP• Responsible for entering estimated Production Batches in Oracle for Finished Goods Department• Compile and balance incoming cheques for Accounts Receivable• Receive daily account payments by credit cards for all customers• Responsible for administering Annual Employee Service Sticker Awards• Prepare and submit monthly employee expenses • Book hotels and travel as needed, organize meetings and luncheons for employees• Work closely with remote IT department in solving all on site issues• Communicate with and assist all facility Supervisors and Managers in Sales, Raw Materials, Waste Water, Lab, Maintenance, Production, Logistics and Finance departments• JHSC Member Show less

Hamilton, Ontario

• Responsible for greeting guests• Assist Volunteer Team in day-to-day administrative duties• Coordination and administering of Health Checks for all residents• Act as first point of contact for all queries that come to the Hamilton organization• Liaise with Nurses in coordination of new residents• Responsible for completion and filing of all paperwork associated with residents

Marketing/Marketing Management, General

Bachelor Of Arts (B.A.) Excelerated, Social Sciences

Human Resources Management Certificate, Human Resources Management And Services