Katrina Poggio Gore Email & Phone Number

Atlanta, Georgia, Us

Managing and building overall Corporate Marketing email strategyDeveloping and managing various corporate level campaigns, including template designs, calls-to-action, and works with Content Development and Strategy functions to create distributed contentProviding training sessions both in-person and virtual for field marketing managers across 16 divisionsAssists Field Marketing team with configuration of data-driven campaigns to drive maximum deliverability and customer engagement.Measuring email campaign results and optimizes the lead nurturing workflows for these segments to help convert leads into customersContinuously stays abreast of advancements of current and competitive marketing tools/programs to provide ongoing support, training, best-practices and recommendations to improve field execution Developing and presenting email marketing performance reports on a monthly and quarterly basis while analyzing data to suggest methods for improvement.Strategically managing ad-hoc marketing projects as a member of the Corporate Marketing Services Team.Decreased overall bounceback rate by 2% within 5 months Implemented an improved segment strategy framework to address gaps in lead segmentationRevised corporate email nurture campaigns to streamline field workload and improve touchpoints with leads, buyers, and ownersProviding multistep campaign templates to the field for seasonal campaigns and sales events

Denver, Colorado, Us

Leveraged Hubspot Marketing to manage marketing automation processes, such as emails.Created and managed the content calendar, including social media, newsletter, blog posts, and launch campaigns. Led a marketing initiative to implement WalkMe, a third-party software to support in-app communications and support.Ran A/B tests to optimize free trial sign up email nurture campaign.Developed and analyzed monthly marketing reports.

Orlando, Fl, Us

In this role, I reported directly to the CEO and collaborate with company leadership to lead B2B digital marketing strategy and plan sales growth initiatives.+ Developed and executed new B2B marketing procedures to support business development and revenue growth+ Spearheaded and managed a complete website re-design and launch, leading to a 17.4% quarter over quarter increase in page views and a 34% decrease in bounce rate+ Created the first comprehensive digital marketing plan and managing all day-to-day marketing operations+ Increased unique visitors on company LinkedIn page by 66% within a 4-month period+ Implemented HubSpot’s marketing automation software for email marketing, social media, prospecting, and lead nurturing in order to generate website traffic and nurture leads+ Wrote press releases as part of a service launch campaign strategy+ Implemented and managed a content marketing plan in addition to editing and writing content, including blog posts, social media posts, case studies, and company announcements+ Built email campaigns in MailChimp to directly drive monthly revenue growth+ Monitored and managed email deliverability and opt-out requirements to assure legal compliance+ Provided quality control for external materials, such as sales presentations and promotional flyers+ Coordinated conference marketing strategies and representing the company at multiple events using marketing automation software+ Led the marketing campaign for the company's 15th anniversary, including a year-long donation drive for two charities

Fort Lauderdale, Florida, Us

+ Managed social media marketing strategies for B2B audiences, leading to 49.8% increase in social following growth and recognition in Land8's 2018 Social Media Awards as No. 2 in the Top 10 Landscape Architecture Firm Social Media Accounts+ Analyzed both organic and paid social media results to identify trends, monitor growth and gain insight on audience demographics+ Assisted with proposals by assembling the required forms, editing resumes and gathering project experience information to meet deadlines for qualification-based proposals+ Coordinated and created content for the Chinese market social media platforms, WeChat and Weibo+ Photographed company events and updated professional headshots+ Contributed articles to Design Matters magazine, an annual company publication+ Collaborated with a creative services agency to produce studio highlight videos+ Wrote project pages focused on highlighting the design elements as well as the economic, environmental and social impact of a project+ Used InDesign to create customized and consistent qualifications books, project pages, and additional marketing collateral+ Assisted with email marketing efforts by sending eNewsletters, holiday cards, conference notifications and internship recruitment mailers using MailChimp

Eyespike Corporation is a creative services company. I combined research and storytelling to educate healthcare industry workers, expand Eyespike's brands with fresh content and support the company's SEO strategy. Eyespike manages, markets, develops and maintains CEUfast.com, one of the first continuing education (CE) providers to offer full courses, testing and certificates online. + Wrote a variety of engaging blog content focused on the healthcare industry+ Created website landing pages to increase website traffic+ Optimized content for SEO+ Pitched story ideas for the CEUfast and NYRequirements blogs+ Created social media reports to analyze post reach, account growth, engagement growth and audience demographics+ Wrote news releases to announce the latest courses CEUfast offers, changes to CE requirements and updates to electronic CE reporting+ Scheduled engaging social media posts on Facebook, Twitter, Google+ and LinkedIn for CEUfast and NYRequirements platforms using Sprout Social+ Researched topics in medical technology, health, and nursing industry career opportunities+ Organized tasks using the project management tool Asana

As a freelance writer for Eyespike, I mainly focused on writing for their brand CEUfast, which is an accredited provider of continuing nursing education by the American Nurses Credentialing Center.+ Wrote news content related to health research and new continuing education (CE) requirements for the news section and blog on CEUfast.com+ Created press releases to promote CEUfast education initiatives + Pitched story ideas for the healthcare professional audience + Researched new state laws across the country that impact nurses and other healthcare professionals

Part of Community Newspapers, Inc.(CNI), The Lake City Reporter is a 5-day daily newspaper in rural Columbia County, Florida. The LCR also produces 15 special publications, including a bi-monthly lifestyle magazine titled Currents. + Covered Columbia County School Board and Florida education news + Wrote crime stories and arrest reports+ Photographed community events+ Edited and processed photos using Adobe Photoshop CS6+ Utilized social media as a tool to create community contacts, promote stories and stay updated on local news+ Built a local online audience on Twitter and Instagram+ Wrote for the Business section by featuring local entrepreneurs, Florida financial news and personal finance tips+ Wrote community features and travel pieces for Currents magazine+ Shot the cover photo for Currents magazine March/April issue and wrote the cover story+ Shot the cover photo for the 2017 Health & Wellness guide+ Represented the Lake City Reporter at community events, such as the March of Dimes fundraiser+ Helped with company community outreach by presenting in a sixth grade creative writing class

Orlando, Fl, Us

+ Followed the missing person case for John Heath Noss and was the first to report about the mother of the 24-year-old finding him after more than a month of searching, despite the cops' lack of effort. The story made the front page. + Covered breaking news in the Orlando area + Used a content management system (CMS) to file stories+ Used Twitter and Parascope to give live updates on stories or broadcast information on the scene+ Used Facebook and Instagram to promote online stories and drive website traffic+ Shot and edited video with an iPad from an event to quickly publish a story online+ Created photo galleries from community events

Nicholson Student Media, also known as NSM Today, is a fully digital media outlet focused news at the University of Central Florida and surrounding areas in Orlando. All the content is created, edited and published by UCF senior journalism students as part of a class requirement. I was part of the first class to establish the website.+ Led the multimedia storytelling team and mentored students in adding visual components to their stories+ Edited photos using Adobe Photoshop and edited videos using Adobe Premiere Pro+ Created SEO-friendly photo galleries for the website http://www.nicholsonstudentmedia.com/+ Photographed UCF events + Participated in news meetings to generate story ideas

Winter Park, Florida, Us

+ Researched high-end resort stories for the magazine+ Requested high resolution and visually compelling photos from freelance photographers and businesses to be used in the magazine and online+ Wrote short articles from press releases+ Wrote the 'Get Here' and 'Stay Here' section openers for the magazine+ Wrote listicle-style content for the website and compiled photos for accompanying photo galleries

Winter Park, Florida, Us

+ Participated in planning story conception, research, writing and fact-checking for Scuba Diving and Sport Diver magazines+ Pitched and reported original scuba diving and ocean conservation stories + Produced digital versions of the print content for online by adding SEO words and linking additional content+ Brainstormed and created unique photo and text content, such as blogs and photo galleries+ Uploaded dive-related video content+ Rewrote press releases to be posted on the websites+ Promote created content on the social media platforms+ Scheduled Twitter, Facebook and Google+ social media posts + Added articles to the website using Drupal

Orlando, Florida, Us

KnightNews.com, the winner of a national journalism award, is the only independent, non-profit news source serving the University of Central Florida area, its students, alumni, staff and neighbors.+ Lead story pitch meetings to assign and discuss stories with the Knight News' student staff.+ Copy edited stories and providing feedback for young reporters+ Produced and edited video using Adobe Premiere Pro and Panasonic HVX200 camera+ Updated website daily using WordPress+ Helped manage Facebook and Twitter posts+ Monitored social media analytics+ Traveled to Washington, D.C. to cover Pope Francis' visit and parade+ Reported on the three-alarm fire at Tivoli Apartments by tweeting live updates, shooting video and creating a photo gallery while updating online story from the scene

Orlando, Florida, Us

At Knight News I helped to cover news in the UCF area for the student-run online publication. Additionally, I photographed, shot and edited video of UCF events and news interviews. For shooting video, I used a Panasonic HVX200 and a Canon 6D and to edit I used Adobe Premiere Pro. I also helped to pitch original content during weekly meetings.

Academica Virtual Education (AVE) provides support services to a number of virtual schools serving students domestically and abroad. The fully accredited high school virtual program allows students throughout the world to earn a U.S. high school diploma while simultaneously earning their home country’s credential.+ Assisted students with Spanish and English courses (World Languages department)+ Led group tutoring sessions on Blackboard Collaborate software to answer student questions, prepare students for tests and assist with assignments+ Trained two new staff tutors + Graded essays, projects and audio submissions for World Languages teachers+ Created pace charts for all language courses to set test and assignment due dates+ Created instructional videos to guide students through the tutoring appointment process+ Contacted students and families regarding tutoring services to improve low grades+ Engaged with online students through the educational platform Edmodo + Participated in weekly tutor/teaching assist meetings using Zoom, a web conference software

Orlando, Fl, Us

Founded in 1974, VS Media Group is an Orlando-based multi-media company featuring several niche publications, as well as targeted digital advertising solutions that connect advertisers with our audiences. Their magazines include Central Florida Lifestyle and Orlando Today.+ Pitched and wrote original feature stories about residents making a difference in the Central Florida community + Photographed portraits for stories

Orlando, Fl, Us

+ Wrote short features on individuals in the community who are making a difference+ Contributed to brainstorming and pitching story ideas for the 2015 editorial calendar+ Compiled an ongoing list of various upcoming events for the print and online calendars+ Participated in page review to edit copy and design before publication+ Created a guide to assist future interns/employees stay updated on events

Orlando, Fl, Us

+ Photographed high school proms and community events in the greater Orlando area+ Submitted edited photo gallery content within hours of event

aXis magazine is a regional entertainment publication.+ Wrote marketing content to promote Orlando nightlife events+ Pitched story ideas about local social events

Orlando, Fl, Us

+ Wrote news and feature stories for the UCF audience+ Photographed UCF events, student portraits and sports + Attended weekly story pitch meetings with editors to brainstorm content ideas

Bachelor’S Degree, Journalism Major; Cultural Anthropology Minor

High School Diploma