Katrina T. Email & Phone Number

Toronto, On, Ca

Greater Toronto Area, Canada

Lead brand management, marketing strategies and brand positioning to exceed company goals and increase revenue, through new campaign and marketing development. Ensure consistency in all assets, maintaining recognizable brand identity within a franchise network.Utilize data and analytics, measuring the effectiveness of brand initiatives and campaigns through KPIs, while making data-driven decisions to improve results.Internally, collaborate with Creative, Marketing, PD, Operations and the franchise owners to project manage all deliverables, setting deadlines and priorities. Externally, collaborate with PR agency, media partners, printers and apparel suppliers.Effectively manage the creative budget, optimizing resources to deliver high-quality work, while leading the team in the ideation, conceptualization, and execution of compelling marketing campaigns across various channels, including digital, print, social media, events, retail and more.Present performance reports to stakeholders and CEO, providing ROI, market analysis and updates to digital and brand strategy projects.

Toronto, Ontario, Canada

I served as the primary contact for the design department, helping shape the brand vision of the company throughout the entire customer journey. Under my guidance, the design team helped develop interventions from website and online structures to prototype blueprinting and beyond.While leading a team of in-house designers and freelancers, I consistently analyzed and managed brand design in various types of creative rich content which included full project management from concept to completion. Projects included traditional print medium, brand development, social media marketing, event materials, video and podcast production, presentation design and prototype/mockups for website and client needs.I prioritized work schedules and resources to keep projects on-track and on-time. Working closely with the marketing, growth and leadership team, I oversaw initiatives that addressed marketing goals and growth strategies. I proactively ensured team members shined to their upmost potential by providing on-going professional support to their work path and personal well-being.

Toronto, Canada Area

My role within the art department included managing designs for various print, promotional media, online and new business projects.Engaged in a project management position and was responsible for scheduling, planning and organizing projects on time. This included sourcing artwork, editorial, layout of projects, final file proofing, producing print-ready and digital files while liaising with the marketing department – from concept to production.The lead Art Director of BioLAB Business, The Journal, Voice and Spa Inc. magazine. Responsible for understanding the different audiences of these magazines and designing appropriately to fit the consumer and B2B market audience.Worked alongside editorial and marketing departments producing relevant and company-branded promotional material and campaigns, while keeping to critical path deliveries. Projects included design for magazines, reports, media kits, promotional material, eblasts, e-newsletters, web ads and updating wordpress sites. My B2B and B2C experience helped me understand the importance of who the end user was and how to design effectively for maximum results.Experienced with branding guidelines, creative strategy developments, and designing for multiple media channels and social media outputs. Expert with Adobe CC programs (InDesign, Illustrator, Photoshop), Microsoft Office, Powerpoint, Keynote, Google. Familiar with Adobe XD, After Effects, Dreamweaver.TABPI awards: 2020 Spa Inc. Best Single Issue, Honourable Mention and Fall 2014 Wood Design & Building: Best Single Issue.

Durham Region

Held positions to include creative design, project art direction, new concept developments and client contact.Successful in revitalizing previous major annual projects receiving awards and further accolades.Developed creative designs and layouts used in developing retail advertisements and branding campaigns for local and non-local companies.Knowledgeable about corporate standards and guidelines while developing effective ad campaigns, flyers and brochures.Partnered closely with Sales Representatives, printers, copy writers and clients producing timely and accurate projects from start to finish, including internal marketing pieces, media kits, promotional material and sell sheets, posters, displays and advertising work.Designed and produced specialty publications such as Beautiful Beginnings magazine, Horse Talk magazine, Tasteful Living magazine, Sideroads magazine and various other glossy guides and directories.Programs used on a daily basis included InDesign, Photoshop and Illustrator in CS5 and the Acrobat Suite.

Oshawa

Managed half of day-to-day production operations for a fast paced publication. Designed advertisements and promotional material from concept to pre-press, including developing ad layouts, special sections and consulting with sales staff.

Course, Design Thinking

Archaeology Hons., Archaeology

Studying methods and theory, pre-history, classical, medieval and world history through archaeology, fieldschool and interpreting.

Social Media And Society Online Course

Examining how social media is changing media in fundamental ways. Studies included social media strategies, measuring effectiveness.

Diploma, Graphic Design

Participated in a 3 year course, focusing on all areas of print design. Packaging, advertising, illustration, program knowledge.