Katrina Yentch Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

- Accomplished journalist and copywriter, with over 26 original stories in national and local outlets like the Eater networks, Bon Appétit, Food 52, and Imbibe Magazine since 2020- Introduce fresh perspectives to longstanding businesses in search of reaching wider, diverse, and more inclusive audiences through thoughtful, original content tailored to brands’ existing portfolios- Establish connections with reputable industry figures to validate brands as authority figures on given topics- Take charge of market research, organizing interviews, and staging the planning process behind every piece of content- Manage communication and coordination between first and third parties, serving as the middle-woman to complete projects efficiently, occasionally on shorter-than-usual timelinesClients worked with include Eater LA, Eater PDX, Food 52, Bon Appétit, Imbibe Magazine, Willamette Week, Portland Monthly, Dill Magazine, Travel Oregon, Travel Portland, Sprudge

- Contributed to planning and writing Imbibe Magazine in print, a James Beard Award-winning publication centering on the beverage industry by pitching ideas and writing the department features- Researched and connected with bartenders, sommeliers, and hospitality professionals across the U.S. to diversify each issue's content with timely and unique recipes, quotes, and the most up-to-date trends- Contributed accompanying digital content that aligned with the magazine, and offered assistance in digital planning and features- Copy-edited and fact checked every issue and its marketing material/ads for accuracy before running it in print

Portland, Oregon Area

- Took independent ownership of Barista Magazine’s digital content and presence, managing the entire editorial process from start-to-finish for the web platform- Planned, assigned, and edited 20 original stories/month for the website that publish daily, as well as format them for SEO- Routinely screened 10-15 pitches/week from a rotating basis of 5-7 freelancers at a given time to maintain consistent readership, and wrote 200+ digital and print articles- Enhanced the brand’s reputation as the leading global authority on coffee industry knowledge and trends with consistently relevant, inquisitive, and unique content- Maintained positive and professional working relationships with key stakeholders responsible for keeping the magazine funded and successful

Sweden

- Provided crucial industry consulting and content direction for SaaS company Era of We, a brand-new Swedish-based startup for supply chain management- Created original copy for 15 landing pages, a 12-page white paper, and copy-edited 40+ user experience pages- Oversaw the public relations strategy, including the creation of several one-sheets and a master press release- Created the foundations for EoW’s content strategy by onboarding exceptional writers, and established an organized and efficient strategy for the brand’s content hub- Connected the startup to reputable figures in the industry it markets to, establishing it as a trustworthy source

Greater New York City Area

-Curated quarterly stories about restaurant openings and culinary events for neighborhood newspaper in the Park Slope area of Brooklyn, New York.

- Created compelling event copy for Goldstar Events, a discount live event website that has an audience of 8 million+ users- Completed data entry and inventory for users to make purchases

Greater Los Angeles Area

- Researched and created social media content for Happening in NELA, an account that has 20.4+ thousand followers- Wrote lifestyle articles ranging from food reviews to retail features for Happening in DTLA and Happening in Highland Park, accounts that have over 20,000 followers- Updated WordPress websites with event and advertisement space- Generated article and business advertisements on PhotoShop and Lightroom- Created email marketing campaigns and weekly newsletters on Mailchimp

Bachelor Of Arts (B.A.), Literary Journalism

Activities and Societies: KUCI, The New University, Incite Magazine, Multicultural Interracial Exchange, Thai Club

High School Diploma