Katrine Andersen Email & Phone Number

Copenhagen, Dk

Amsterdam, North-Holland, Nl

Director of Marketing Automation I joined DEPT to form and build the Marketing Automation department in our Copenhagen office. Everything from shaping our product offering, structuring sales tactics, managing good client relationships, developing strategic partnerships, and recruiting the right members for our team have been my focus areas. Director of Maker's HubThe Maker's Hub at DEPT is our content design and strategy department, where we work with asset design for social media, creative design for digital channels and websites, copywriting, video editing, content strategy, and community management. My primary role in this department is to shape the strategic direction for the channel, focused on developing our product offering and scalability.

At SiteCampaign we create customized solutions that allow you to use advanced segmentation to target messages to your visitors at relevant times during their customer journey. Whether your goal is to increase conversion rates, generate new leads, or guide traffic to specific content, we can help you achieve results. My role at SiteCampaign is to ensure that our team of Client Managers, Digital Designers, and Developers deliver high-quality solutions to our clients. This includes helping the team with strategic sparring, data analysis, planning weekly sprints, focusing on product development, and a general focus on sales development (both up-sell and new-biz). I've been part of SiteCampaign from the very beginning - helping to take us from where we were when it was just an idea in the Marketing Automation department of our sister company (QuantAds - now Dept), to where we are now.

Copenhagen K, Dk

Strategic guidance regarding marketing automation strategyResponsible for Clients' marketing automation performanceResponsible for the daily management of the Marketing Automation team's tasks and client deliveriesDesigning complex e-commerce based automated trigger flowsNewsletter design optimizationDeveloping A/B testing strategiesOptimizing strategy and execution based on KPI reporting

Copenhagen K, Dk

Strategic guidance regarding overall email marketing strategyResponsible for Clients' email marketing performanceDesigning complex e-commerce based automated trigger flowsNewsletter design optimizationDeveloping A/B testing strategiesOptimizing strategy and execution based on KPI reporting

Hellerup, Capital Region, Dk

Hellerup, Capital Region, Dk

Hellerup, Capital Region, Dk

Hellerup, Capital Region, Dk

• Worked with and corrected Globase’s knowledge portal. Corrections included spelling, syntax, overall readability and clarity.• Implemented changes in Wordpress• Implemented online Christmas calendars for Globase’s clients.• Translated client contracts from Danish to English

San Francisco, Ca, Us

Worked at EKI in the summer of 2008 and summer of 2009 as an independent consultant. • Read and corrected a 500 page scientific and technical marketing document. Corrections included grammar, syntax, and overall aesthetic appeal• Assisted in the concrete laboratory with the mixing and testing of different concrete mixtures and the recording of the results• Created a database that linked products to their corresponding pictures, mix designs, batch numbers, and orders

• Worked in the local and international marketing departments• Created and analyzed databases used for marketing purposes• Prepared marketing reports and presentations for overseas meetings with potential and current foreign clients• Created and organized PowerPoint presentations for sales meetings with potential clients

• Assisted with general office work• Typed and organized important documents regarding the expansion of the Santa Barbara Airport• Ran errands and helped with creative decisions regarding the redecoration of Mrs. Block’s house

• Assisted in organizing a benefit concert for a local non-profit organization• Organized and assembled publicity packets for the Santa Barbara Polo Club• Assisted in and organized the promotion of several events

Masters, International Marketing And Management

Bachelor, International Business