Katrine Bjerre Toft Email & Phone Number

Århus, Midtjylland, Danmark

Århus, Midtjylland, Danmark

Hedensted, Midtjylland, Danmark

Århus, Midtjylland, Danmark

Pravda builds and bring B2B brands to life with strategic positioning and award-winning creativity. I provide guidance to B2B clients across a range of business disciplines, encompassing strategic positioning, overall brand, employer branding, change management and campaign management. My approach is rooted in insights, qualitative understanding of B2B behavior, and extensive data analysis. My services encompass various aspects, including delivering inspirational speeches… Show more Pravda builds and bring B2B brands to life with strategic positioning and award-winning creativity. I provide guidance to B2B clients across a range of business disciplines, encompassing strategic positioning, overall brand, employer branding, change management and campaign management. My approach is rooted in insights, qualitative understanding of B2B behavior, and extensive data analysis. My services encompass various aspects, including delivering inspirational speeches, facilitating workshops, developing strategies, and offering general advisory support as a trusted consultant.+ Responsible for a range of B2B clients.+ Together with the CEO, responsible for all new business.+ Part of the Management Team across the organization. Show less

Århus, Midtjylland, Danmark

+ Overall company strategy in collaboration with the CEO and the board.+ Responsible for commercial activities, including branding, marketing, and sales efforts.+ Leadership of a cross-functional team of 15 employees.+ Implementation of a new website, CRM, and marketing hub (Hubspot).+ Relationship-building networking activities.+ Recruitment and onboarding.

Århus, Midtjylland, Danmark

As a member of the board, I am involved in business development and the overall, strategic decisions regarding the company's direction and financial goals + reporting.

Århus, Midtjylland, Danmark

Aarhus C, Region Midtjylland, Danmark

+ Part of the executive team alongside the CEO, CCO, and CFO.+ Focus on streamlining branding and communication across the company's 23 franchise stores.+ Responsible for the digital marketing strategy and communication to the company's local marketing units, ensuring consistent execution based on the HQ strategy.+ Responsible for developing a new communication strategy for Nordicals' quarterly market insights.+ Providing guidance on marketing (including budgeting), PR, and… Show more + Part of the executive team alongside the CEO, CCO, and CFO.+ Focus on streamlining branding and communication across the company's 23 franchise stores.+ Responsible for the digital marketing strategy and communication to the company's local marketing units, ensuring consistent execution based on the HQ strategy.+ Responsible for developing a new communication strategy for Nordicals' quarterly market insights.+ Providing guidance on marketing (including budgeting), PR, and insights-driven content to the company's franchisees and communication staff.+ Collaborating with agencies and media partners. Show less

Aarhus C, Midtjylland, Danmark

With reference to the CEO, I am responsible for establishing, developing and operating a new internal agency providing marketing strategy and activation across 16 out of the company's 23 franchise stores. + Providing strategic advice and guidance on marketing and communication to Nordicals' franchisees and communication staff.+ Rebranding and relaunching Nybolig Erhverv as Nordicals.+ Collaboration with agencies.+ Media partnerships, both at a local level for each individual… Show more With reference to the CEO, I am responsible for establishing, developing and operating a new internal agency providing marketing strategy and activation across 16 out of the company's 23 franchise stores. + Providing strategic advice and guidance on marketing and communication to Nordicals' franchisees and communication staff.+ Rebranding and relaunching Nybolig Erhverv as Nordicals.+ Collaboration with agencies.+ Media partnerships, both at a local level for each individual store and nationally.+ Implementing a new strategy for Paid Media across all 23 franchisees.+ Managing a team of 5 marketing and communication professionals. Show less

Århus Området, Danmark

+ Implementation of a new communication strategy: Evolving from product-focused to insight-driven communication.+ Implementation of a new website (Umbraco).+ Implementation of inbound marketing.+ Collaboration with media and agencies.+ Content production, including whitepapers and social media content.+ Implementation of a new CRM (Microsoft Dynamics).+ Providing guidance to the company's sales team regarding campaign materials and marketing initiatives.

Århus Området, Danmark

+ Strategy, coordination, and production of campaigns for the website, newsletters, and external media, including a significant paid presence on Jyllands-Posten, Børsen, and Euroinvestor.+ Data-driven measurement and tracking of campaign efforts.+ Developing the use of LinkedIn, Facebook, and Instagram as marketing channels – which have become the primary source of new, qualified leads.+ Event coordination and lead capture.

Københavnsområdet, Danmark

My professional network is expanding, and I am attending various courses that equip me to understand and communicate complex data-driven narratives.Producing articles for the Money and Investment section with a focus on the real estate market and investments.

Københavnsområdet, Danmark

Production of articles for the "Indlandssektion".Production of videos for the TV section.

Hadsten

Writing for Bahnhof's customers on various digital channels: web, social media, and newsletters.

Social media strategy and content, as well as SEO-optimized product descriptions.

Aarhus, Denmark

Professionsbachelor, Journalistik

Activities and Societies: Redaktør for Illustreret Bunker - en avis udarbejdet af de studerende på Danmarks Medie- og Journalisthøjskole.

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