Katrine Rasmussen work email
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► About MeMarketing professional with more than ten years of international experience working within digital growth and acquisition across a wide range of industries. I'm passionate about everything measurable, which is probably why the intersection of SaaS, digital marketing strategy, and data suits me so well. I thrive in the startup world where I don't have to deal with time-consuming office politics, and I'm most comfortable when I get s*** done. At the same time I'm a people person, and having my own private corner office is my worst nightmare. I'm lucky enough to lead a team of passionate, motivated, and most importantly awesome marketing professionals, and they're my main motivation for what I do and why I love it. ► Pixelz.com 📸We help busy E-com photo studio managers eliminate post-production bottlenecks by leveraging our AI-Driven retouching platform. You gain back control over deadlines, reduce stress on your team, and don’t have to worry about training temp retouchers or dealing with unreliable outsourcing vendors. Most studio managers think that outsourcing creative work is the best way to scale post-production 🤔Unfortunately, outsourcing initiatives end up requiring a tremendous amount of time and internal resources to make up for the poor performance and communication of 3rd party vendors. We were frustrated by the solutions available in the market so we built Pixelz, the first on-demand retouching platform to radically change the dynamics of post-production.Our digital production technology (S.A.W.™) is the only hybrid photo retouching system that blends AI and specialist retouchers in a seamless, consistent, continually improving flow.Your team gets to leverage AI to improve efficiency while maintaining extremely high retouching quality at scale.
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Chief Marketing OfficerPixelz IncCopenhagen, Dk -
Chief Marketing OfficerPixelz Inc Sep 2020 - PresentSan Diego, California, UsPixelz is the leading Product Image Retouching platform for the E-commerce Industry.We help busy E-com photo studio managers eliminate post-production bottlenecks by leveraging our AI-Driven retouching platform. You gain control over deadlines and don’t have to worry about training temp retouchers or dealing with unreliable outsourcing vendors.Our roots are in Denmark, where the company was founded in 2011. We now operate a global organization with 10 offices located throughout North America, Europe, and Asia.We’ve spent years investing in people and developing software to create post-production’s greatest ever timesaver, The Pixelz Platform and S.A.W.™ workflow system. The result is unprecedented speed, consistency, transparency, and scale.Layered on top of S.A.W.™, we use proprietary Image Editing AI to automate more than 60% of the post-production process, that allows us to deliver professionally retouched images in as little as two hours.Pixelz is quickly becoming the most adopted post-production platform around the globe and is trusted by leading brands, online retailers, and commercial photography studios. How Does It Work?Your team uploads unprocessed product images to our online platform and we send them back professionally edited, retouched and ready to go online in as little as three hours. It's as simple as that. -
MarketingchefBilly Regnskabsprogram Dec 2015 - Aug 2020København V, Danmark, DkAs Billy's CMO my main responsibilities included managing the marketing team, as well as strategizing and executing on digital acquisition, growth and retention strategies and campaigns. My main goal was to formulate and execute a strategy to drive growth in both user base and MRR. We did this by working across many layers within the acquisition funnel, focusing equally on driving new trials, converting them into paying customers and retaining them for as long as possible. Working strategically with pricing strategies as well as upsell to existing customers, we also focused on driving ARPU-growth. We worked across a wide range of mostly digital channels, and let data drive decisions and strategies whenever possible. Our main channel focus was on SEM, SEO, SoMe, Content, and CRO while driving acquisition and growth. We always worked toward a defined CAC goal, and in the end, our main focus was on LTV. -
Senior Digital Media StrategistDigitaslbi Sep 2014 - Dec 2015Boston, Massachusetts, UsAs a senior digital media strategist, I was responsible for the overall digital media strategy and execution for a large global client in the travel and hospitality industry. My responsibilities included defining and shaping initiatives primarily within PPC, SEO, affiliate, brand, and social media marketing, as well as delivering on the client's performance-based KPIs. I drove daily communication with the client, as well as the channel experts across teams and offices in order to attain best practice and shared learnings. -
Online Marketing ManagerCrazysales.Com.Au Mar 2013 - Sep 2014Melbourne, AuMy role with CrazySales included management of the marketing department as well as developing and executing the marketing strategy. Duties included:• Hiring, management and development of the marketing team consisting of nine digital marketing professionals• Responsibility for planning, forecasting and budgetary control of all campaigns as well as the marketing department as a whole• Utilizing a range of techniques including all aspects of SEM, SEO, display, behavioral and retargeting, UX, affiliate marketing, online shopping portals and price comparison websites, email marketing, content and social media marketing to drive traffic to the CrazySales website• Tracking and reporting of KPIs such as ROI, CVR, CPA, etc.• Increased net profit of Q1 and Q2 2014 by 25% YOY through optimization of existing channels, implementation of new initiatives and a strong focus on cost control• Working closely with external agencies for developing and implementing SEO, conversation rate optimization and website usability strategies• Reviewing, testing and implementing new technologies and keeping the company at the forefront of developments in e-commerce and online marketing• Evaluating customer research, market conditions, and competitor data -
Country Manager No & DkBrandos Jun 2010 - Oct 2012Stockholm, Se• Strategic planning and execution of online marketing and advertisement campaigns, as well as national TV campaigns and PR activities• Hands-on experience with SEM, SEO, affiliate, social media, content marketing, media buying, etc.• Ownership of monthly and yearly sales, KPIs, and budgets• Grew orders by 180% for Norway and 95% for Denmark during my first year• Responsible for the daily operations and business development of Brandos.dk/no, as well as acting as the company’s spokesperson in the mentioned countries• Responsible for functionality, conversion, and optimization of the sites, as well as project leading site development and content updates -
Marketing InternStarwood Hotels & Resorts Worldwide, Inc. Jan 2010 - May 2010Stamford, Ct, Us• Optimization of Starwood properties on Online Travel Agent (OTA) websites such as Expedia.com• Analyzed sales data and trends from several OTAs• Updated and maintained website and sales promotions through a content management system -
Sales Consultant & Marketing WriterMamut Asa Jan 2007 - Sep 2008Oslo, No• Account management and direct sales• Copywriting and proofreading of promotional material • Responsible for website maintenance and updates including translations of content • Analysis and selection of relevant keywords for Google Ads
Katrine Rasmussen Skills
Katrine Rasmussen Education Details
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Hawaii Pacific UniversityGeneral -
Hawaii Pacific UniversityGeneral -
Niels BrockMarketing And Economics
Frequently Asked Questions about Katrine Rasmussen
What company does Katrine Rasmussen work for?
Katrine Rasmussen works for Pixelz Inc
What is Katrine Rasmussen's role at the current company?
Katrine Rasmussen's current role is Chief Marketing Officer.
What is Katrine Rasmussen's email address?
Katrine Rasmussen's email address is en****@****ail.com
What is Katrine Rasmussen's direct phone number?
Katrine Rasmussen's direct phone number is +45259*****
What schools did Katrine Rasmussen attend?
Katrine Rasmussen attended Hawaii Pacific University, Hawaii Pacific University, Niels Brock.
What skills is Katrine Rasmussen known for?
Katrine Rasmussen has skills like Online Marketing, E Commerce, Social Media Marketing, Digital Marketing, Seo, Google Adwords, Social Media, Online Advertising, Web Analytics, Marketing Strategy, Ppc, Sem.
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