Katrin Ingram (Michaels)

Katrin Ingram (Michaels) Email and Phone Number

Head of Product Marketing @ Macrium Software
Manchester, GB
Katrin Ingram (Michaels)'s Location
Manchester, England, United Kingdom, United Kingdom
Katrin Ingram (Michaels)'s Contact Details

Katrin Ingram (Michaels) personal email

About Katrin Ingram (Michaels)

As a Product Marketing Leader with over 20 years of experience in B2B and SaaS, I focus on aligning messaging and driving business growth through clear, strategic thinking. I am passionate about creating messaging that drives growth, applying frameworks to simplify product positioning while supporting cross-functional teams to ensure success. My calm and collaborative approach ensures that teams feel confident in their direction and engaged in their work. I believe in accountability, authenticity, and delivering on promises. My goal is to take on impactful initiatives that foster businesses growth.Core Expertise:• Product Marketing & Messaging Strategy• Go-to-Market (GTM) Planning• Product Launch Management• Strategic & Operational Marketing• Market and Competitor Analysis • Team Management and Coaching• Customer Success & Key Account Management• Driving Business Growth Initiatives

Katrin Ingram (Michaels)'s Current Company Details
Macrium Software

Macrium Software

View
Head of Product Marketing
Manchester, GB
Website:
macrium.com
Employees:
47
Katrin Ingram (Michaels) Work Experience Details
  • Macrium Software
    Head Of Product Marketing
    Macrium Software
    Manchester, Gb
  • Evotix
    Senior Product Marketing Manager
    Evotix Jan 2024 - Present
    London, England, Gb
  • Evotix
    Product Marketing Manager
    Evotix Sep 2020 - Jan 2024
    London, England, Gb
  • Johnson Controls
    Product Manager - Engineered Systems, Fire Protection Products
    Johnson Controls Dec 2017 - Jan 2020
    Cork, Ireland, Ie
    Responsible for New Product Development as well as managing the existing portfolio for elements of the Gaseous Fire Suppression Portfolio. Working closely with R&D, Engineering, software development and commercials team to drive projects through the development cycle. - Full product ownership through product lifecycle- New product development: requirement specifications, business planning, voice of customer, financial assessment- Development of software as a service (SaaS)- Sales support- Product launch- Definition of feature, benefits and value proposition to support marketing launch plan- Price list maintenance- New market analysisThis division was formerly Tyco Fire Protection
  • Siemens
    Service Portfolio Manager - General Motion Control
    Siemens Nov 2016 - Nov 2017
    Munich, De
    Responsible for developing the Service Portfolio for Siemens General Mortion Control Division. Focussing on new service offerings and harmonising existing offerings for the global market.- Market definition and analysis of trends- Idea generation workshops- voice of customer analysis- Product ownership through full product lifecycle- New service development using Agile process with Kanban- Product Roadmap creation and management with development pipeline- Project management of development projects- Sales support
  • Tyco
    Global Product Marketing Manager - Engineered Systems (Maternity Cover)
    Tyco Feb 2016 - Nov 2016
    Cork, Ie
    Responsible for driving the global product marketing activities for the Gas Suppression Business by working closely with product management, marketing, sales and business development. - Creation and implementation of the annual marketing plan- Ownership of the marketing budget- NPI marketing and commercialisation planning- Driving marketing campaigns- Conducting market analysis, segmentation & positioning - Support to the sales team
  • Air Products
    Manager - Internal Account Management Team - Uk&I
    Air Products 2013 - 2015
    Allentown, Pennsylvania, Us
    Strategic and operational management of the Internal Account Management Team with the objective to increase revenue and profitability of a defined customer portfolio as well as providing excellent customer service to key customer. Responsible for coaching and developing the team to create and implement meaningful account action plans.- recruitment, on-boarding, performance management, coaching and feedback, annual appraisals- set annual objects- focus on account planning- defend at risk business- leadership of special projects: Customer retention campaign, New Customer on-boarding process -Sales Admin trial, new phone system, process improvement for small tank installations
  • Air Products
    Uk & Ireland Margin Enhancement & Pricing Manager
    Air Products 2010 - 2013
    Allentown, Pennsylvania, Us
    Developed annual pricing budget for the UK & Ireland, provided pricing insight, planned and executed price increase and margin enhancement programmes, set sales prices and developed customer specific pricing plans. Successfully worked with all functions in the supply chain and coached the sales, account management and customer service teams. Member of the UK & Ireland Leadership team as Pricing Manager with joint country P&L responsibility.- setting annual pricing budget and plan, plan relevant campaigns to achieve budget- detailed analysis to create each campaign- Manage individual pricing campaigns: planning, system set up, internal communications, customer communications, support sales team in customer discussions- ownership of business rules- price setting for new products- ongoing training and support to commercial teams- Subject Matter Expert for introduction of new pricing tool globally and lead for introduction in UK/I including training for local teams
  • Air Products
    European Product Marketing Manager - Generated Gases
    Air Products 2008 - 2010
    Allentown, Pennsylvania, Us
    Oversight of the strategic and operational marketing activities in the Generated Gases Group (generation of gases with an installation at customers’ sites). Ownership of annual marketing budget, including marketing research and external and internal communication budget. - Creation and implementation of annual marketing plans in line with company’s strategy and budget.- Monthly reporting- Lead generation to improve new business signings: managed campaigns into multiple verticals/segments, conversion planning- support of sales teams with relevant information and market research- developed brand management plan- Content creation with localised needs: updated sales presentations, customer pitches, webpage content updated, cases studies, press releases, mailers working with internal teams and 3rd party agencies- research into new markets (i.e. Bioenergy)- set up and managed annual customer loyalty study- led improvement projects on technical issues- organised regular communications and training session to improve engagement - support product management with business planning for new product development
  • Air Products
    Marketing Manager Russia & Eastern Europe
    Air Products 2004 - 2008
    Allentown, Pennsylvania, Us
    Member of the Eastern European Business Development Team tasked with developing the Russian and Eastern European market. Ownership of Marketing Budget. Led the strategic marketing and business development activities.- Market, customer and competitor analysis to support local investment strategy- Led cross-functional risk analysis- Annual Marketing and Communications Planning- Content creation: local language sales brochure, sales presentations, case study, Press Releases, local language webpage- Support of exhibitions
  • Air Products
    Career Development Program - Marketing
    Air Products 2002 - 2004
    Allentown, Pennsylvania, Us

Katrin Ingram (Michaels) Skills

Competitive Analysis Pricing Strategy Cross Functional Team Leadership Marketing Management Marketing Strategy Strategic Planning Sales New Business Development Management Product Development Business Development Project Planning Continuous Improvement Operations Management Program Management Business Strategy Project Management Customer Experience Customer Service Management Marketing Pricing Strategy

Katrin Ingram (Michaels) Education Details

  • Product Marketing Alliance
    Product Marketing Alliance
    Product Marketing
  • Kingston University
    Kingston University
    Business Studies
  • Hochschule Anhalt
    Hochschule Anhalt
    International Business Studies
  • University Of Lincolnshire & Humberside, Hull
    University Of Lincolnshire & Humberside, Hull
    European Business

Frequently Asked Questions about Katrin Ingram (Michaels)

What company does Katrin Ingram (Michaels) work for?

Katrin Ingram (Michaels) works for Macrium Software

What is Katrin Ingram (Michaels)'s role at the current company?

Katrin Ingram (Michaels)'s current role is Head of Product Marketing.

What is Katrin Ingram (Michaels)'s email address?

Katrin Ingram (Michaels)'s email address is km****@****yco.com

What schools did Katrin Ingram (Michaels) attend?

Katrin Ingram (Michaels) attended Product Marketing Alliance, Kingston University, Hochschule Anhalt, University Of Lincolnshire & Humberside, Hull.

What are some of Katrin Ingram (Michaels)'s interests?

Katrin Ingram (Michaels) has interest in Social Services.

What skills is Katrin Ingram (Michaels) known for?

Katrin Ingram (Michaels) has skills like Competitive Analysis, Pricing, Strategy, Cross Functional Team Leadership, Marketing Management, Marketing Strategy, Strategic Planning, Sales, New Business Development, Management, Product Development, Business Development.

Who are Katrin Ingram (Michaels)'s colleagues?

Katrin Ingram (Michaels)'s colleagues are Dave Joyce, Suzie Cres, Ari Novikoff, Jamie Wardhaugh, Beata Ladnai, Kyle White, Conor H..

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