Katrin Ingram (Michaels) Email & Phone Number

Manchester, Gb

London, England, Gb

London, England, Gb

Cork, Ireland, Ie

Responsible for New Product Development as well as managing the existing portfolio for elements of the Gaseous Fire Suppression Portfolio. Working closely with R&D, Engineering, software development and commercials team to drive projects through the development cycle. - Full product ownership through product lifecycle- New product development: requirement specifications, business planning, voice of customer, financial assessment- Development of software as a service (SaaS)- Sales support- Product launch- Definition of feature, benefits and value proposition to support marketing launch plan- Price list maintenance- New market analysisThis division was formerly Tyco Fire Protection

Munich, De

Responsible for developing the Service Portfolio for Siemens General Mortion Control Division. Focussing on new service offerings and harmonising existing offerings for the global market.- Market definition and analysis of trends- Idea generation workshops- voice of customer analysis- Product ownership through full product lifecycle- New service development using Agile process with Kanban- Product Roadmap creation and management with development pipeline- Project management of development projects- Sales support

Cork, Ie

Responsible for driving the global product marketing activities for the Gas Suppression Business by working closely with product management, marketing, sales and business development. - Creation and implementation of the annual marketing plan- Ownership of the marketing budget- NPI marketing and commercialisation planning- Driving marketing campaigns- Conducting market analysis, segmentation & positioning - Support to the sales team

Allentown, Pennsylvania, Us

Strategic and operational management of the Internal Account Management Team with the objective to increase revenue and profitability of a defined customer portfolio as well as providing excellent customer service to key customer. Responsible for coaching and developing the team to create and implement meaningful account action plans.- recruitment, on-boarding, performance management, coaching and feedback, annual appraisals- set annual objects- focus on account planning- defend at risk business- leadership of special projects: Customer retention campaign, New Customer on-boarding process -Sales Admin trial, new phone system, process improvement for small tank installations

Allentown, Pennsylvania, Us

Developed annual pricing budget for the UK & Ireland, provided pricing insight, planned and executed price increase and margin enhancement programmes, set sales prices and developed customer specific pricing plans. Successfully worked with all functions in the supply chain and coached the sales, account management and customer service teams. Member of the UK & Ireland Leadership team as Pricing Manager with joint country P&L responsibility.- setting annual pricing budget and plan, plan relevant campaigns to achieve budget- detailed analysis to create each campaign- Manage individual pricing campaigns: planning, system set up, internal communications, customer communications, support sales team in customer discussions- ownership of business rules- price setting for new products- ongoing training and support to commercial teams- Subject Matter Expert for introduction of new pricing tool globally and lead for introduction in UK/I including training for local teams

Allentown, Pennsylvania, Us

Oversight of the strategic and operational marketing activities in the Generated Gases Group (generation of gases with an installation at customers’ sites). Ownership of annual marketing budget, including marketing research and external and internal communication budget. - Creation and implementation of annual marketing plans in line with company’s strategy and budget.- Monthly reporting- Lead generation to improve new business signings: managed campaigns into multiple verticals/segments, conversion planning- support of sales teams with relevant information and market research- developed brand management plan- Content creation with localised needs: updated sales presentations, customer pitches, webpage content updated, cases studies, press releases, mailers working with internal teams and 3rd party agencies- research into new markets (i.e. Bioenergy)- set up and managed annual customer loyalty study- led improvement projects on technical issues- organised regular communications and training session to improve engagement - support product management with business planning for new product development

Allentown, Pennsylvania, Us

Member of the Eastern European Business Development Team tasked with developing the Russian and Eastern European market. Ownership of Marketing Budget. Led the strategic marketing and business development activities.- Market, customer and competitor analysis to support local investment strategy- Led cross-functional risk analysis- Annual Marketing and Communications Planning- Content creation: local language sales brochure, sales presentations, case study, Press Releases, local language webpage- Support of exhibitions

Allentown, Pennsylvania, Us

Product Marketing

Master Of Business Administration (Mba), Business Studies

Diplom, International Business Studies

Bachelor, European Business