Katrin Leydecker Email & Phone Number

Germany

Frankfurt, Hessen, Deutschland

Frankfurt, Hessen, Deutschland

Strategic consulting in the transformation process and succession plan for SMEsRoot cause analysis of the organization Development of KPIs for business operations Onboarding and mentoring of new hires and development of all employer branding measuresIdentification of new business fields Management of pitch processes and representation of the agency

Frankfurt Am Main, Hessen, Deutschland

One of my key contributions during this job role is to drive growth by motivating and inspiring consumers to travel to the island of Ireland. Together with my team, I enhance media exposure and publicity of the organisation across German-speaking markets by steering key initiatives and publicity programmes from conception to execution. Other key responsibilities include planning, implementation and evaluation of fully integrated marketing, PR and advertising campaigns to contribute to the overall strategic development of the German-speaking markets. Excerpt of achievements: • Successfully launched a new Tourism Ireland podcast to ensure a portable, convenient, and intimate way to deliver and produce content, and to build ongoing relationships with target audience.• Consecutively awarded 3rd best tourist office in Germany in 2021 by TPR.

Frankfurt Am Main, Hessen, Deutschland

In this role, I devised marketing & communications strategies and directed a team of consultants to promote organisational offerings/services across German-speaking markets. I developed traditional media/influencer campaigns and content platforms as well as executed robust marketing & communication plans for driving business growth. In addition to this, I was part of the MSL leadership team, involved in strategic planning, observing market trends and executing MSLs vision of the future. Major Achievements:• Successfully won new business and generated additional revenue with existing clients by managing pitch teams. My clients were leading global brands in the sector of design, consumer goods, travel, entertainment, food and lifestyle brands.• Oversaw successful completion of multi-market projects by leading cross-functional teams.

As a Freelance Consultant, I developed strategies for driving marketing initiatives on a Pan-European level. I maintained awareness of large-scale international events for brand and product initiatives. I manage brand and product related PR, in addition to event and corporate PR. I oversaw budgeting and reporting processes related to the marketing/PR initiatives. Moreover, I increased client visibility through partnerships and media cooperation. I am focused on luxury and lifestyle brands, the hospitality sector, beauty, fashion and consumer goods. Excerpt of achievements: • Implemented high-value event formats such as Gourmetsalon and Luxury Day at 5-Star-Superior Schlosshotel Kronberg and enhanced brand recognition and media exposure throughout Europe. • Conducted a longer period of refurbishment with partners like British Interior designer Nina Campbell and successful reopening at Schlosshotel Kronberg. The repositioning led to Schlosshotel Kronberg being awarded "Hotel and GM of the year in 2017".• Organised and managed marketing initiatives and the press office as well as large-scale events for Champagne Laurent-Perrier, such as BAMBI, Sterne-Cup der Köche and Ski-WM der Gastronomie.• Initiated exclusive celebrity cooperations e.g. with famous German designer on his wedding. Featured in leading media outlets, such as GALA and RTL TV channel.• Built strong relationship with Michelin-starred chefs around the world.

Düsseldorf, Nordrhein-Westfalen, Deutschland

As a Global Marketing Manager I developed highly engaging content for catalogues, lookbooks and the company website to attract diverse customer population. I delivered sales incentives and promotions to generate significant gains for the organisation. I developed CI guidelines for global shop design, led creation/production process of shop furniture and POS material for Europe, Asia, and America. Also, I marketed the company's products/services through launches, events, and fairs and was responsible for media-buying and PR.Major achievements:• Transformed a mere B2B brand into a consumer brand by creating a brand book, developing the CI, and attracting new audiences.• Led market introduction of in-clip blue tooth devices (made of genuine jewellery for luxury segment, named as Victoria).• Created marketing, communication, and GTM strategies, while opening new distribution channels and target groups.

Bad Homburg Vor Der Höhe, Hessen, Deutschland

Throughout my stay at CPM, I created marketing and sales concepts for key clients, while creating new business tools and PR measures. I represented the agency in pitches, identifying prospects, building strong customer relations, and driving loyalty programs.

Frankfurt/Rhein-Main

One of my key responsibilities during this job role was to create marketing and brand strategies, lead campaigns, and design strategic roadmaps on a pan-European level. I executed effective PR measures and steered media relations to maintain a positive view of the company across the German-speaking markets. I developed POS material as well as set-up local website and B2B order platform. Moreover, I managed activities of external service providers, including agencies and event management companies.• Spearheaded a team of 2 employees and 6 contractors to manage overall marketing operations across the organisation.• Played a lead role in media-buying, campaign planning (print, TV, and online), as well as local promotions and sales staff incentives implementation.• Trained/guided retail manager and visual mechandisers throughout the store-openings, floor-management, and seasonal updates for shop-in-shops and branded areas.• Marketed the brand during international fashion fairs (Bread & butter in Barcelona & Berlin, and Premium, Berlin).• Drove a change management process/interface, as a member of the European HQ management team & steering committee (Belgium).

Bad Homburg Vor Der Höhe, Hessen, Deutschland

At Bridgestone/Firestone (former company name) my role was to plan and implement advertising and sales promotion measures, develop an advertising concept for both brands and purchase merchandise, create POS materials and supervise printed matters. Additionally I created incentive campaigns together with product management for cars, off-road, motorcycles and vehicles/trucks. Organising and VIP guest handling at Formula 1 events in Hockenheim and Monaco were also part of my job.

Frankfurt Am Main, Hessen, Deutschland

I was working as a graduate at the European Office of the State of Victoria/Australia and my responsibilities included research, mailing distribution, preparation of workshops and investor meetings.

Frankfurt/Rhein-Main

For Air Canada I worked as Part-Time Passenger Agent on a limited contract. My main tasks included operating the check-in gate, issue boarding passes, accepting luggage, checking travel documents, assigning seats and handling of group bookings.

Frankfurt Am Main, Hessen, Deutschland

As Representative Reservations Sales (part-time, during studies), I was responsible for telephone sales, flight bookings/reservations and customer support. This included traveller enquiries, company requests and travel agencies. I also managed requests from customers of our loyalty program AAdvantage and took care of payment transactions and ticket deposits. Major achievements:• Involved in establishment process of new European wide reservation hub in Dublin/Ireland by training new hires and leading Sabre workshops.

Economics

Speditionskauffrau

Apprenticeship as a a forwarding agent with focus on air freight at Geis GmbH, Kelsterbach

Education record

Boarding School in Dorset, England