General Manager
Brisbane, Queensland, Australia
In a small team, restructured the organisation to a membership focus, strengthening core services, establishing financial stability and building a positive reputation for the professionals in the sector. Defined a united corporate voice ensuring marketing and communications matched strategic objectives and boosted brand recognition leading to improved reputation amongst government and industry. Implemented social media networks, Annual Awards for Excellence, member benefit schemes, and… Show more In a small team, restructured the organisation to a membership focus, strengthening core services, establishing financial stability and building a positive reputation for the professionals in the sector. Defined a united corporate voice ensuring marketing and communications matched strategic objectives and boosted brand recognition leading to improved reputation amongst government and industry. Implemented social media networks, Annual Awards for Excellence, member benefit schemes, and an accreditation framework. Demonstrated strategic leadership through succinct media engagement campaigns to raise awareness of consumer issues and acted as spokesperson on industry specific issues. Implemented an integrated public relations strategy to achieve brand recognition of NFP membership organisation.Led and represented the strata sector on emerging issues, affecting amendments to government policies such as the Combustible Cladding Regulation and Home Warranty Scheme. Represented the organisation during the 5 year QUT Property Law Review, including providing 23 submissions. Show less