Katharine Rutherford Email & Phone Number

Atlanta, Georgia, United States

Over the last two decades, Hire Profile has been right in the heart of Atlanta's vibrant marketing and creative community. With an intimate understanding of the city and its distinct culture, we search the market to uncover the most exceptional talent it has to offer. By staying focused on marketing, public relations, advertising, and the creative niche, we are uniquely skilled at matching our clients' openings and projects with the best resources in these industries. Whether through freelance engagements or permanent hires, we deliver top-tier candidates poised to achieve marketing goals with precision and excellence.For all your needs, from marketing management to creative and account services, from team staffing to executive search, Hire Profile has got you covered. Women-owned, we proactively support Diversity, Equity, and Inclusion. Our Specialties: Executive Recruiting | Marketing | Advertising | Public Relations l Environmental Graphic Design | Creative Staffing | Sourcing and Recruiting | Project Outsourcing | Direct Hire | Contract-to-Hire | Freelance

Atlanta, Georgia, United States

Recruited to join full-service advertising agency leadership team in newly developed role to assist in implementing agency brand relaunch and growth. Pioneered agency growth department, including comprehensive business plan, strategy, sales forecasting/ reporting, CRM platform/ tools, messaging, and pipeline. Led team on organic and new business development. Managed vetting of inbound leads through multiple digital marketing channels. Highlighted Achievements:- Developed a comprehensive business plan including sales strategy, vertical markets and thought leadership audits aligned with new brand positioning- Led team in the creation of the new brand creds deck, sizzle reel and pitch deck- Set up Zoho CRM database with over 100 new qualified prospects - Pipeline of over $325K in new business opportunities

Atlanta, Georgia, United States

Recruited to join digital transformation agency growth team reporting to SVP Partnerships. Responsible for lead generation, vetting inbound demand generation leads, direct outreach and internal sales process management. Role included vetting, managing and winning RFIs, and RFPs. Deck Master, strategic lead on new business pitches, and proposals. Highlighted Achievements:- Developed, hosted agency virtual happy hour series and webinar team support- New business opportunities: NCR, UPS, Georgia Pacific and Rheem- Secured MSA with The Coca-Cola Company

Greater Atlanta Area

COVID Layoff. Joined experiential agency merger of digital agency, sports marketing, and award-winning XR innovation lab. Pioneered new sales department, creating a comprehensive business plan, execution, and reporting. Developed brand messaging. Oversaw all direct outreach and managed agency events. Worked in collaboration with executive leadership team and internal stakeholders. Tapped to train agency internal growth teams. Highlighted Achievements:- Key wins: InterContinental Hotels Group, Serta Simmons and Arauco. Pitches: Equifax, Georgia Pacific and Spelman College. Introductions: Cox Automotive, CVS Health, Mercedes Benz Lab 1886, Principal Financial Group, Royal Oak Enterprises, Samsung Electronics, Porsche NA, Rheem, and The PGA Tour. - Secured IHG MSA contract negotiations, which led to new business wins during COVID lockdown- Established new vertical markets and added over 100 fresh prospects to outreach program- Pipeline forecast of over $1.5MM in new business during first 12 months of hire

Greater Atlanta Area

Business Development and Strategy for web, mobile agency specializing in mobile app technology, IoT, and Enterprise applications. Led lead generation and sales process working in CRM platforms, Salesforce and Pipedrive. Worked in collaboration with Managing Director, Director Client Engagement, VP Market Research and software engineers. Deck Master, strategic lead on new business pitches, and proposals.Highlighted Achievements: - Established new vertical: agency/marketing partnerships (3 new partnerships signed)- New business opportunities: Big Red Rooster, Cox Enterprises, Equifax, The Home Depot, Macquarium, Moxie USA, Porsche NA, Turner and Serta-Simmons

Greater Atlanta Area

Asked to return to Quadras, to continue directing all sales and marketing initiatives for content marketing agency. Established and managed strategic alliances and national partnerships. Oversaw all business development. Acquired and maintained Salesforce CRM database and introduced SalesLoft. Programs included product launch campaigns and fully integrated advertising campaigns. Content included photography, video production, interactive media and retail kiosks/user interfaces. Highlighted Achievements: - Increased revenue to $3.5MM - Key wins: Delta Airlines, Bass Pro Shops, alphabroder, Bigelow Tea, Boxercraft, Fruit of the Loom and LAT Apparel.

Fort Wayne, Indiana Area

Contracted to oversee business development for full-service lifestyle branding agency. Led research, acquisition and management of CRM database. Responsible for lead generation. Led team development of sales and marketing materials, including creds and pitch decks. Content included strategy, branding, digital/mobile solutions, social media, photography, and creative services. Highlighted Achievements: - Closed $900K revenue. Pioneered a new sales department and trained internal growth teams- Managed RFIs and RFPs. Key wins: Bed, Bath & Beyond, Fruit of the Loom, JoAnn Fabric & Craft Stores, and Newell Brands (Ball Jars division)

High Point, North Carolina

Contracted to lead business development for studio content agency. Responsible for lead generation, business development, and led the team on agency pitches. Deck master leading strategy, content, and creative on agency pitch decks in collaboration with internal SMEs. Content included strategy, digital, branding, omnichannel optimized content creation, creative, photography, video production, and pre-media.Highlighted Achievements: - Closed Hanesbrand account, developed and managed relationships- Established and managed fashion production department including setting up talent management, studio and set design for the fashion industry

Greater Atlanta Area

Led business development for content agency selling across a broad range of platforms and media communications, including digital, photography, and video production. Programs included product launch campaigns and fully integrated advertising campaigns.Highlighted Achievements: - Closed over $1MM my first year pioneering a new market- Grew additional revenue streams in technology and software development

Hollywood, Florida, United States

Relocated to south Florida and promoted to Business Development Director for AG Creative (formerly Avanti), a full-service agency and division of Angstrom Graphics. Oversaw sales of photography, creative, digital, and mobile applicationsHighlighted Achievements: - Closed over $750K in creative sales during my first year, pioneering a new market- Closed Lowes account, developed and managed relationships- Received letter of recognition from Company President my first six months in the creative industry

Cleveland/Akron, Ohio Area

Led Business Development for one of the premier national commercial printers. Responsible for selling and managing relationships in the advertising and marketing space. Highlighted Achievements: - 2nd Place annual national sales contest in new business development my first year - Recognized as the number one revenue and added-value producer my last four years - Recognized nationally for successfully developing new vertical markets in Retail, Travel/Tourism and Universities- Grew annual year-over-year sales to $4.5MM. Managed RFIs and RFPs. Key wins: Arizona State University, Lane Bryant, Limited Brands, Stern Advertising and Things Remembered