Kathryn Schotthoefer Dreyer

Kathryn Schotthoefer Dreyer Email and Phone Number

Los Angeles, CA, US
Kathryn Schotthoefer Dreyer's Location
Los Angeles Metropolitan Area, United States
About Kathryn Schotthoefer Dreyer

A dynamic senior executive experienced in developing strategic, creative and effective marketing and communications programs for global leaders in the entertainment, technology, and nonprofit sectors. Advisor and consultant to businesses, nonprofit organizations, and philanthropic funders building solutions with the potential to allow all people, and our shared planet, to thrive. Previously of film studios such as Warner Bros, Twentieth Century Fox, and New Line Cinema, and former President of M&C Saatchi’s boutique creative agency Heavenspot, which partnered with major entertainment and lifestyle brand clients on branding, advertising, strategic communications, integrated digital strategy, product launch strategy, product development, research & fan analysis, social CRM, and enterprise-level social media strategy consulting.Speaker, writer, board member, advocate, and volunteer.

Kathryn Schotthoefer Dreyer's Current Company Details
SDSA and Workshop Consulting Group

Sdsa And Workshop Consulting Group

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Principal
Los Angeles, CA, US
Website:
plus1.org
Employees:
3
Kathryn Schotthoefer Dreyer Work Experience Details
  • Sdsa And Workshop Consulting Group
    Principal
    Sdsa And Workshop Consulting Group
    Los Angeles, Ca, Us
  • Sdsa And Workshop Consulting Group
    Principal
    Sdsa And Workshop Consulting Group Jun 2016 - Present
    Applying twenty years of experience with global brands to advise innovators in impact and senior leadership teams at for-profit and nonprofit organizations on effective marketing, communications, content, and creative that prioritizes people and our planet. Existing clients in the nonprofit space include global leaders in philanthropy, as well as changemakers working in education, global health equity, financial services access, food equity, sustainability, refugee support, and human rights. Existing clients in the corporate space include global leaders in impact investing, media, and technology.
  • Plus1
    Senior Advisor
    Plus1 Jul 2016 - Present
    Los Angeles, Nashville, Montreal
    Strategy and partnerships advisor to Plus1.org, which supports bands and performing artists, athletes, and culture leaders to raise funds and awareness for nonprofits working to promote a healthy and just world for all. Plus1 artist partners include Sabrina Carpenter, Chappell Roan, Arcade Fire, The National, Selena Gomez, Sam Smith, Carly Pearce, Arlo Parks, Andrea Bocelli, and 200+ others. Corporate partners include Wasserman Music, Spotify and Interscope. Over $25M in funds have been distributed to date.
  • Girltrek
    Board Member
    Girltrek Nov 2023 - Present
    Washington, District Of Columbia, United States
    GirlTREK is the largest organization in the United States focused on the health of Black women. They organize walking teams, mobilize community members to support health advocacy efforts and lead a Civil Rights movement-inspired health movement. Today, GirlTREK has 1,371,776 members, representing 7% of the total population of Black women in the U.S. GirlTREK is also influencing millions and shaping a new culture of health. GirlTREK stories and campaigns like the #DaughtersOf Conversation Series and Black History Bootcamp: A Walking Podcast reached 271 million people online and inspired 300+ traditional media stories across 68 countries.
  • Branch Alliance For Educator Diversity
    Board Member
    Branch Alliance For Educator Diversity Nov 2020 - Present
    Atlanta, Georgia, United States
    BranchED is the first and only nonprofit organization in the nation dedicated to strengthening and growing educator preparation at Minority Serving Institutions (MSIs), with the larger goals of both diversifying the teaching profession and intentionally addressing critical issues of educational equity for all students. BranchEd is extending its reach into K-12 by supporting principal coaching and training, with a focus on advancing equity for all students. Supported by Mackenzie Scott, Gate Foundation, Dell Foundation and more.
  • Original Media Ventures
    Ceo & Founder
    Original Media Ventures Aug 2017 - Dec 2022
    Los Angeles, California
    Original Media Ventures focused on building an ecosystem that fuels inclusive storytelling at scale. REPRESENT: Our one-of-a-kind online creative community, comprised of the most talented storytellers from backgrounds, perspectives, and communities around the world. REPRESENT creatives are offered resources to develop the crafts of filmmaking and other storytelling media, advice to navigate the industry, mentor matchmaking, and access to paid opportunities for a large network of aspiring creative professionals. REPRESENT was built in partnership with communities across the US and globally, to bridge the barriers that prevent talented individuals from accessing creative careers. STUDIOS: Developing and producing entertaining, compelling, relevant, content for film, television, podcasts, and more. Our creative focus is on building opportunities for audiences to be exposed to a new generation of relatable characters and diverse, powerful role models. PARTNERS: Collaborating with brands like Nike, National Geographic, and Fox to connect with next-gen consumers who demand to see their values and experiences authentically represented. Creative ideation, product ideation, content production, and consulting within our unique model that unites fresh perspectives with experienced leadership.
  • M&C Saatchi La
    President, Heavenspot
    M&C Saatchi La Jan 2016 - Aug 2017
    Santa Monica, Ca
    Led the M&C Saatchi/ Heavenspot team of strategy, creative, marketing, and technology professionals to create smart, relevant, and forward-thinking integrated campaigns for a diverse portfolio of entertainment and lifestyle brands, tailored to the unique needs and objectives of each client. Consulted for C-Suite and senior executive teams on digital and social media strategies, consumer behavior, audience development, and product development. Clients include: Netflix, Disney (multiple divisions), FX Networks, Twentieth Century Fox (theatrical and home entertainment), Warner Bros. (theatrical and home entertainment), Goldenvoice (Coachella), Hulu, Amazon Studios, DreamWorks Animation, WBIE (Lego video games), Showtime, ABC Television, Maker Studios, Reebok, Ubisoft, NBA/ Sacramento Kings, and more.Global advertising agency M&C Saatchi merged with independent digital creative agency Heavenspot in June 2015.
  • M&C Saatchi La
    Senior Vice President, Social Media
    M&C Saatchi La Aug 2014 - Mar 2016
    Led the M&C Saatchi/ Heavenspot team on integrated digital and social campaigns for a diverse portfolio of entertainment and lifestyle clients, with a focus on developing and managing creative, data-informed social media campaigns tailored to the unique needs and objectives of each client. Consulted for C-Suite and senior executive teams on digital and social media strategies, consumer behavior, and product development. Past/present clients include: Disney (multiple divisions), Twentieth Century Fox (theatrical and home entertainment), Warner Bros. (theatrical and home entertainment), Netflix, Hulu, Amazon Studios, DreamWorks Animation, WBIE (Lego video games), ABC Television, Maker Studios, E.& J. Gallo Wines and more.Global advertising agency M&C Saatchi merged with independent digital creative agency Heavenspot in June 2015.
  • Heavenspot
    Vice President, Social Media
    Heavenspot Jun 2013 - Aug 2014
    Greater Los Angeles Area
    Heavenspot is a socially-powered digital creative agency that works closely with consumer brands, film studios, and advertising agencies to concept and execute marketing strategies with a digital emphasis. The Heavenspot team includes experts in creative ideation, design, animation, film, web development, and production, with industry-leading expertise in visual communication, interactive marketing, and technology implementation. Past and current clients include Netflix, ABC Television, Twentieth Century Fox, Universal Pictures, Warner Bros, Logitech, Mattel, Goldenvoice (Coachella), and Disney Parks & Resorts.Heavenspot merged with M&C Saatchi in June 2015.
  • Stradella Road
    Director, Social Media
    Stradella Road Oct 2012 - Jun 2013
    Los Angeles, Ca
    Developed and led strategic digital marketing campaigns for clients including Warner Bros, Universal Pictures, Peter Jackson, Intuit, the Digital Entertainment Group, and others. Film titles included Django Unchained, Les Miserables, The Hobbit, Fast & Furious 6, Joss Whedon's "Much Ado About Nothing", and collaborated with the Lucasfilm and Disney teams on the Star Wars franchise. Additionally, partnered with Intuit on their award-winning 2014 Super Bowl Campaign, "Small Business, Big Game."
  • Warner Bros. Entertainment Group Of Companies
    Director, Digital Distribution Marketing
    Warner Bros. Entertainment Group Of Companies Jun 2011 - Oct 2012
    Burbank, Ca
    * Developed and lead the Warner Bros. Social Enterprise team (WBDD) with a focus on managing, optimizing, and creating organizational value from the extensive reach of Warner Bros. across social media, including core franchises such as Harry Potter, Lord of the Rings, and The Dark Knight, and nearly 1,000 additional pieces of IP. Worked with marketing teams across all film business units, and directed social media marketing initiatives for WBHV Theatrical New Release products. Created integrations with and provided social expertise for other internal WB teams, such as CRM (DTC) and Advanced Digital Services.* Collaborated with the WBDD business and product teams focused developing audiences and opportunities for digital content consumption. Provided product-level marketing strategy, go-to-market planning, UX insight, and developed co-marketing programs with a variety of initiative partners in media, retail, and consumer electronics.
  • The Caroline Company, Llc
    Principal
    The Caroline Company, Llc Dec 2009 - Oct 2012
    Marketing consultancy offering services including brand strategy, creative advertising, publicity, promotions, product development and more. Serving a diverse portfolio of clients in the film, television, video games, music, publishing, and new media fields. Clients included Warner Bros, Fourth Wall Studios, MPH Productions (Dog Whisperer), and All-American Heavyweights (Michael King.)
  • The Hive Marketing Collective
    Principal & Marketing Strategist
    The Hive Marketing Collective Jun 2010 - Apr 2012
    Co-founded this boutique agency to connect talented marketing and creative professionals from the entertainment industry with startups (primarily technology and new media) and small businesses in lifestyle, music, and fashion.
  • Music Mogul, Inc.
    Vice President, Marketing
    Music Mogul, Inc. Aug 2008 - Dec 2009
    A music-themed virtual world, founded by the former GM of Vivendi Universal and a Grammy-winning music producer. Oversaw all marketing strategy, product creative development, PR, and partnerships. Negotiated partnerships with major brands (House of Blues, Asus), as well as talent integrations.
  • Brash Entertainment
    Brand Manager
    Brash Entertainment Apr 2008 - Aug 2008
    A young video game publisher, focused on creating high-quality console games based on premium theatrical IP, Brash was founded by Thomas Tull, CEO & founder of Legendary Pictures (The Dark Knight, Hangover, Man of Steel.) As brand manager, oversaw all go-to-market planning, as well as collaborating with theatrical partners on promotions and co-marketing initiatives.
  • New Line Cinema Llc
    Manager, Home Entertainment Marketing
    New Line Cinema Llc Dec 2006 - Apr 2008
    Managed new release titles in the home entertainment window, including brand management, creative strategy, advertising, promotions, and retail exclusives. Responsible for managing the New Line catalog in emerging digital formats, and creating special editions for groundbreaking films and franchises, including Lord of The Rings.
  • Twentieth Century Fox
    Brand Marketing
    Twentieth Century Fox 2004 - 2006
    Century City, Ca
  • Dick Clark Productions
    Business Affairs Assistant
    Dick Clark Productions Sep 2003 - Oct 2004

Kathryn Schotthoefer Dreyer Skills

Digital Media Digital Marketing Social Media Marketing New Media Advertising Entertainment Digital Strategy Brand Management Creative Direction Social Media Marketing Television Marketing Strategy Project Management Brand Awareness Interactive Marketing Blogging Creative Strategy Web Analytics Strategy Marketing Communications Publicity Social Marketing Integrated Marketing Sem Film Public Relations Online Advertising Crm Strategic Partnerships Video Content Management Brand Development Digital Distribution Online Marketing Facebook Email Marketing Press Releases Copywriting User Experience Media Planning Sponsorship Start Ups Content Strategy Social Networking Mobile Marketing Content Development

Kathryn Schotthoefer Dreyer Education Details

Frequently Asked Questions about Kathryn Schotthoefer Dreyer

What company does Kathryn Schotthoefer Dreyer work for?

Kathryn Schotthoefer Dreyer works for Sdsa And Workshop Consulting Group

What is Kathryn Schotthoefer Dreyer's role at the current company?

Kathryn Schotthoefer Dreyer's current role is Principal.

What is Kathryn Schotthoefer Dreyer's email address?

Kathryn Schotthoefer Dreyer's email address is ka****@****-la.com

What is Kathryn Schotthoefer Dreyer's direct phone number?

Kathryn Schotthoefer Dreyer's direct phone number is +131086*****

What schools did Kathryn Schotthoefer Dreyer attend?

Kathryn Schotthoefer Dreyer attended University Of Colorado, Wayne State University, University Of Michigan.

What are some of Kathryn Schotthoefer Dreyer's interests?

Kathryn Schotthoefer Dreyer has interest in Fashion, Literature, Art, Music, Travel, Film.

What skills is Kathryn Schotthoefer Dreyer known for?

Kathryn Schotthoefer Dreyer has skills like Digital Media, Digital Marketing, Social Media Marketing, New Media, Advertising, Entertainment, Digital Strategy, Brand Management, Creative Direction, Social Media, Marketing, Television.

Who are Kathryn Schotthoefer Dreyer's colleagues?

Kathryn Schotthoefer Dreyer's colleagues are Zahra Ghiyasi, Olivia Abdou, Claire Melanson.

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