I have a flexibility of experience in computer graphic design. In my experience I have been able to: work on creating textbook and study materials, designing websites and mobile apps for commercial goals, creating content for social media brands building their brand identity. My marketing graduate degree makes working with data and analytics easier. I successfully use this knowledge to do research for UX design needs.📈 My most massive research project included the analytics of 150 questionnaires. In the project “Ikea as an environmental brand. Studying the opinion of the store's customers” I researched the concept of “eco-friendly product in the opinion of loyal Ikea customers”. This research work explains the criteria by which customers choose an “eco-friendly product”, and also what influences their opinion that a product is “eco-friendly”. The topic of eco-friendly products is actual for many years and in the future supporting the image of an eco-friendly brand will become not a marketing strategy but a necessity. That is why my research is important not only for eco-brands and eco-products, but also for understanding the needs and desires of future customers.🏃♀️ 65% faster users can find the necessary products on Zara website - this is the result of my own research on changing the menu structure of Zara website. For the research, I selected 2 groups to perform an a/b test. Keeping the main style of the site, I made changes to simplify the search for products and reduce the stress of using the site.🍕 40 surveys were collected and analyzed by me to create a website for Pizzeria Uno. Earlier the brand did not have a website, so after researching competitors, I started to analyze the needs of customers of the pizzeria. The results of the research identified the fears, needs and desires of customers. Also, I studied the target group and made a persona, which helped in creating the elements of the website. After a usability test, final changes were made to the site based on the comments and problems of the test group.🏗 I have developed websites for 5 different business sectors: construction company, kindergarten, gastronomy, medical staff recruitment, cosmetic brand🐸 My skills include the basics of programming languages: HTML, CSS, JavaScript, MySQL
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Специалист По ПродуктамAmica GroupPoznań, Pl -
Specjalista Ds. Marketingu: Grafik KomputerowyAckermann CarePoznań, Pl -
Marketing Graphic DesignerAckermann Care Jan 2024 - PresentБыдгощ, Куявско-Поморское Воеводство, ПольшаWireframing - based on analyzing the user and their needs. Creating layouts and interface design for the web and mobile version of the site. Analytical work: analyzing competitors, collecting statistics, creating personas, researching customer needs. Developing components for web design: interactive elements, selection of appropriate fonts and colors, developing elements for CTAs. Design and perform usability testing of interfaces for users from the focus group. -
Marketing Graphic DesignerCk Complex Sep 2022 - Jan 2024Познань, Великопольское Воеводство, ПольшаCreate graphic and marketing content for website and branded media. Support the functioning of the website using basic programming languages (CSS, HTML). Working with influencers to increase brand awareness. Developing a graphic brand identity. Collect and analyze marketing statistics to improve the quality of communication with customers.Creating graphic promotional content for the brand's website and media -
Social Media ManagerCollegium Da Vinci Jul 2021 - Oct 2021Познань, Великопольское Воеводство, Польша
Kate Gricenko Education Details
Frequently Asked Questions about Kate Gricenko
What company does Kate Gricenko work for?
Kate Gricenko works for Amica Group
What is Kate Gricenko's role at the current company?
Kate Gricenko's current role is Специалист по продуктам.
What schools did Kate Gricenko attend?
Kate Gricenko attended Collegium Da Vinci, Collegium Da Vinci.
Who are Kate Gricenko's colleagues?
Kate Gricenko's colleagues are Monika Ewertowska, Justyna Buck, Natalia Bezludnaja, Jan Daniel, Monika Kuźnik, Kacper Kamiński, Michał K..
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